"Travel Agency" magazine: How small and medium sized travel agencies use the internet to get big

Recently, listening to a 30-year veteran of travel agencies told undertaking, he told his travel agency how to invest heavily in the development of new line products, open stores throughout the country, investment and construction sites and ERP system to get through the information communication bottlenecks. Finally, I asked him a question: "For small and medium-sized travel agencies, they do not have a large investment in the development of new products, not all the energy to open the shop, there is no large amount of money to build the site, what can be developed opportunities?" "He mused for a moment, answered me:" In this internet age, know how to use some Chao Jin can be a small stroke big! Here are some of his suggestions.

First, realize the network of travel agency business


    for travel agencies, upstream and downstream travel agencies can also communicate with each other resources to achieve online booking, booking system to check out the ticket, the situation of the regiment. Prices, numbers and other details are also at a glance, no longer need to call each other, repeatedly updated, confirmed, greatly saving the cost of communication and time.


    for tourists, there are many travel agencies using fax/telephone information communication, and now the development of the network, has made Internet users accustomed to booking tickets online, online booking, booking services, of course, supporting E-commerce operation is the background of the ERP system, The Tourism product registration platform, product content, inventory dynamics, business and marketing information are included, users can be "free" or group travel and other groups to inquire about product content and sales dynamics, and immediately online registration, to achieve online transactions. If the travel agency can not achieve the network under the single, online business transactions, will gradually increase the cost of communication, eventually eliminated.


    for the development of the network platform relatively perfect today, these systems do not need their own construction, such as Le Chin, such as professional web sites can achieve these basic functions, not only to save the cost of the construction site, but also added a marketing platform. Of course, travel agencies can also according to their own network development requirements, self-built website or directly stationed in the platform to join the travel agency shop, in short, the best for their own.


Second, retaining old customers through emotional bonds


    Travel agency is the organization that provides services, guided tour guides can direct contact with visitors, if the service is good, can establish a close circle, form again service or Word-of-mouth effect. Travel agencies can set up in accordance with the needs of QQ Group/micro-BO/micro-credit and other SNS communication tools, their own leader or the old users in the official online writing articles or recent activities directly to the old users. Some travel agency managers are worried that if the quality of the tour leader or not professional, then the network must scold a piece, will affect the other visitors to register, affect the overall sales performance, but this is precisely an opportunity to strengthen the old customers and travel agencies closer contact, on the one hand to promote better team leaders to serve, On the other hand attracts more potential passengers. Online personalized article with the line of the party, activities, salon, through the collection of information, application, feedback, rapid response to market changes, grasp the market demand.


Third, attract new customers through continuous network creativity


    For example, you can build your own celebrity spokesperson, set up some boutique small group, this kind of special exquisite small regiment number set not too much, each regiment about 15-20 people, Prices are also higher. Boutique small group through the travel agencyE-commerce platform on the relevant SNS network community, as well as the talent of their own blog and fans and other ways to send a call. Because of accurate positioning, Youboy, a shot, quickly attracted the corresponding traveler's heart.


    For example, to do event creative marketing, according to their own characteristics of tourism products, brainstorming ideas for the first, a good marketing ideas can be worth tens of thousands of advertising costs, especially the attention of some big fans of the forwarding, the effect will be better. A good idea is especially easy to form a ripple effect on the network, forming multiple redistribution. Event creative Marketing To do a good job of the target audience SWOT analysis, combined with its own products, timely detection of hot spots in the group to enlarge, the dissemination of outstanding interest in the marketing process to mobilize the resources used for full promotion. After the event to summarize the operation, for the next marketing to prepare, and finally, to the effect into income.


    Now a mature market, homogenization of the competition is very serious, how to avoid the current price war vortex, only to ensure good own "offline" advantage, closely follow the era "pace" development "online", the two-pronged approach is the way to win.

The June 2013 issue of the "travel agency" magazine, Shing column "How small and medium sized travel agencies use the Internet to get big"