Twitter: Make some money from the TV talk

Twitter: Make some money from the TV talk. "Sohu It News" September 23 foreign media reported that Twitter hopes to use its ability to generate revenue from online real-time discussions as it starts marketing machines to promote autumn shows. Twitter's hot topic tags have become a common marketing tool for TV programs, but instead of paying for them, they habitually use Twitter as a free marketing tool. While Twitter wants its network clout to bring real money, it is vital that more and more companies are willing to pay for their services, especially if Facebook, the main competitor, is keen to become a real-time network hub. In recent months, Twitter has been throwing olive branches at cable and advertising clients, releasing more advanced advertising tools. Twitter executives may announce new partners at this week's Ad week (advertising Week) meeting. Amplify is the main advertising product of Twitter. Using amplify, TV stations can replay ad-sponsored TV clips on Twitter in near-real-time ways. Television and Twitter share the resulting advertising revenue. "We are talking to the TV station about working together to generate revenue and advertising through two screen channels," said Glenn Brown, a Twitter executive responsible for recommending amplify to television networks. But until recently, Twitter had only developed a few simple advertising products. For example, paid messages (promoted tweets) can be displayed at the top of the user flow, and paid hot topics (promoted trend) can be displayed at the top of the list of hot topics located on the right side of the display. Earlier this month, Twitter filed a secret report with the Securities and Exchange Commission, which launched the IPO process but did not disclose specific financial information. EMarketer, a market-research firm, reckons that next year Twitter's global advertising revenues will grow from $583 million trillion this year to slightly below $1 billion trillion. The initial partners of the Amplifygo advertising business, released this spring, include A&e NX, BBC America and ESPN. In addition, Fox QSL (Fox Century Fox), which was also in 21st century, has signed a cooperation agreement with Twitter, but the two sides have yet to engage in substantive cooperation. CBS has so far not signed on to Twitter using amplify, but Twitter has played a major role in CBS's fall TV marketing campaign, and CBS is launching a week-long marketing campaign via Twitter, the hostage ( Hostages), the "Naval Crime Investigation Office" (NCIS) and other television program actors willInteract with fans through Twitter. Marc Debevoise, general manager and executive vice president of the CBS Interactive Entertainment, news and sports department, said CBS hoped that the interaction on Twitter would detonate viewers ' enthusiasm for television programs and attract more viewers, he said of Amplify. We are looking at a variety of revenue-generating patterns related to Twitter. "And the ambivalence of television networks comes from the rewards of Twitter marketing campaigns. "We've found that the Twitter traffic in TV shows is linked to ratings, and the problem is that we can't figure out whether Twitter traffic is pulling up the ratings or the ratings are pulling up Twitter traffic," says Derby. In a August report by Nielsen, a market research firm, Twitter traffic pulled up the ratings of 29% of TV shows. Nielsen will issue a Twitter-related TV ratings survey service on September 30. But the high Twitter traffic on TV shows does not necessarily translate into high ratings. The Syfy of the CBS channel, Sharknado, was hit on Twitter in July, but the audience was only 1.4 million, comparable to the previous film. Syfy still sees Twitter as an important tool for interacting with audiences. "We still buy paid hot topic ads and still pay for the audience's ideas," said Michael Engleman, executive vice president for marketing, digital and global Strategy, Syfy. "Twitter has a major competitor, Facebook, in the battle to become a" small screen "partner in the TV industry. Facebook said earlier this month that it would open "public information flows" to several media partners. Media partners will be able to see users ' posts about some of the topics and organize information based on indicators such as gender. At the moment, the Facebook service is free. The "Dance with the Star" (Dancing With the Stars), which was played by ABC in Monday, contains real-time comments from Facebook users about the contestants. Fox QSL became the first sports channel to sign a data access agreement with Facebook. "We think Twitter is a useful addition to our program," said Pete Vlastelica, senior vice president of QSL's digital business, Pitt Urastrica. What I'm saying is that Facebook has the potential. "(Bamboo)