Twitter or post messaging applications compete with line and Snapchat

Twitter or the release of independent messaging Application "Sohu IT News" October 18, the Technology blog website AllThingsD Today that Twitter may release an independent messaging application, competing with news applications such as line, KakaoTalk and Snapchat. If the message is true, people will not only ask: Is it the best strategy for Twitter to publish a stand-alone messaging application? The answer to this question seems to be negative. Twitter, though one of the world's most populous and influential social networks, is far from perfect. Twitter's active users are only about 250 million, suggesting that it is clearly unattractive to mainstream users. Where is Twitter's short board? Media reports say Twitter is still negotiating with messageme employees, with the aim of digging horns. Or a takeover? It is unclear. Mainstream users don't like Twitter's privacy settings or messaging systems. The only reason to use Twitter messaging when there are already a lot of messaging applications on the smartphone platform is that the receiver can be contacted only on Twitter. Part of the reason for this is that Twitter is not good enough, and Twitter has overlooked the message product since its inception. Twitter messaging products often go through a variety of situations, requiring users to click a few clicks to send and receive messages. But since this week, Twitter has allowed users to send messages to strangers. Even if Twitter optimizes messaging, does it have an obvious advantage over messaging, Snapchat, Viber, and MessageMe? Are these advantages enough to convince users to discard the message applications they used to use? Twitter clearly wants to tap into the big business opportunities in the US market, which is still in the Warring States era. But that's not what Twitter is all about, it's not the strength of Twitter, it's not the direction of Twitter in the future. Twitter's intention was to get close friends to understand the user's behavior. But Twitter has become a global forum for people who are interested in a particular TV program, or who are in the same spot in real time. This, along with a large number of celebrities, has created the current Twitter. Twitter has stood on the opposite side of privacy and private news. To attract (retain) Mainstream users, Twitter needs to avoid weaknesses. The measures Twitter should take do not include posting applications, following the Snapchat and MessageMe, which can make it less appealing. Some of the reasons users like Twitter include the following. The first is to focus on the architecture. Twitter is one of the first social networks to adopt a focused architecture, and the relationship between friends is not "equal" and anyone can be a celebrity. Instagram and other social networks also use the same knot, making social networking a tool for communicating with friends as a tool for releasing messages to the world is part of Twitter's magic, and the quest for more fans is a reason for increased user activity. In addition to attention, Twitter users like to talk. Twitter's main topic is the world's immediate events, ranging from the Syrian situation to the film "Unmarried Women" (Bachelorette) ending. More importantly, users can choose to participate in the discussion of a topic. This is why Twitter has become Twitter, and messaging applications are not amorites. Twitter should not build another app, but should improve the user experience to make it easier for new users to use. Twitter has taken some steps in this regard, such as a new dialog view. Twitter's advantages are not perfect. For example, while getting new fans is exciting, the problem with most new Twitter users is that they don't know which accounts to focus on, and the result is that they tend to focus on too many accounts and receive overly bloated Twitter streams. In addition, Twitter lacks the AutoComplete feature. This means that users have full control over their information flow, but it also means that users have to "do everything" for all the details. AutoComplete will greatly reduce the burden on users, such as automatically filtering the information that users are really interested in. AllThingsD also reported that Twitter's third revision since its inception 7 years ago focused on simplicity and integration with television. This is the right direction, and the traditional Twitter message is predominantly text-based, which has been hit hard when Instagram cut card integration. Including more forms of media in the flow of information means that new users can use Twitter more easily. To be frank, a proper simplification of the Twitter internal messaging system has little impact. This does not mean that the messaging system is bad for Twitter, but that it does little to attract new users. Independent messaging applications have spread the center of Twitter and are not good for new users. In addition, independent messaging applications are also taking up the technology resources of Twitter, which affect the excellence of other functions.