TWITTER:31 's social media giant

After Facebook, the world's largest social networking site, last year, Twitter, the world's largest social media, will also be on Wall Street this year, making it the most important market for this year's online technology stocks. Just in the eighth year, Twitter submitted a secret prospectus to the Securities and Exchange Commission (SEC) earlier this month. According to current media reports, Twitter is likely to choose to trade on the NYSE by the end of November, with a conservative estimate of more than $10 billion trillion. Twitter's valuations have reached $14 billion trillion, according to recent trading prices for Twitter shares in the two tier market. A secret prospectus means Twitter's annual revenue does not exceed the 1 billion dollar pass. Although also the world's leading social platform, Twitter's revenues are not comparable to that of Facebook, which last year had a revenue of about 350 million dollars. But by this reckoning, Twitter's sales rate is about 40 times times higher than it was about 26 times times before Facebook's debut last year. Perhaps more mature than the revenue channel of Facebook, the market is more bullish on Twitter in the future space for advertising growth. According to media reports, Twitter is still seeking loans before listing. They are currently in talks with JPMorgan and Morgan Stanley, possibly lending 500 million to 1 billion dollars. Twitter's total funding for several years has been around 1 billion dollars. Why do we have to make huge loans before listing? Twitter's tightening of acquisitions is one of the most important reasons. Like many listed companies, Twitter wants to boost its business through a FireWire takeover before landing on Wall Street, to show investors its future growth potential, and to gain better valuations and price support after listing. Last year, Facebook bought Instagram in front of the IPO, and this year Alibaba made a big purchase to invest in many mobile internet companies, for the same reason. Twitter recently spent $350 million on a mobile ad company MoPub to prove its future revenue potential in mobile advertising to investors before listing. Compared with Facebook, which valued nearly 100 billion dollars last year, has bought $1 billion for Instagram (the actual purchase price is around 750 million dollars), a $10 billion trillion-valued Twitter investment of $350 million trillion (a year's revenue) will undoubtedly require greater vigour. It is also the biggest takeover of Twitter so far. According to market research firm emarketer, Twitter will have more than half of its advertising revenue this year coming from the mobile end, a percentage that is significantly higher than Facebook and Google. While Twitter's overall revenue is not high and is expected to reach nearly 600 million dollars this year, the acquisition of MoPub will further expand Twitter's voice in the mobile advertising arena,Will undoubtedly be more conducive to future listing valuations. If you look back on Twitter's growth path, the development of this micro-blogging site is actually a way to buy. Since the start of 2008, Twitter has acquired 31 start-ups in five years, acquiring the technology or talent it needs, and expanding its business to provide a strong complement to its future development. As a 2006-year-old start-up, Twitter's approach to acquisitions began in 2008. In July, Twitter acquired Summize, a real-time search provider. The takeover brought Twitter with much-needed information-search technology, and several of Summize's executives later served on Twitter as head of the search department. At the end of that year, Twitter acquired the social app developer values of N. At that time, Twitter was still a emerged and a potential takeover target for technology giants. For Twitter, 2008 is an important transition year. Jack Dorsey, co-founder of the company, Dorsey back to Twitter's core management and assumed the post of CEO. Since then, Twitter has been freed from the chaos of its initial start-up, with two of billions of dollars a year to finance 135 million. With enough money, Twitter has significantly increased acquisitions, and in 2010 and 2011, Twitter bought 4 and 6 start-ups. TweetDeck, a third-party app developer, is trading at $40 million trillion, but the deal is strategically important for Twitter's client development. Since 2012, Twitter has increased its acquisition pace, swallowing 9 start-ups. Twitter has bought 9 companies in the past 9 months, leveling the number of acquisitions last year. Predictably, before and after the Twitter IPO, the social networking giant will continue to replenish its arsenal with acquisitions. Of the 31 startups that Twitter buys, there are 9 applications (Value of N, Atebis, Clutchio, Cabana, Crashlytics, TweetDeck, Whisper, Dasient, Vine), There are 9 companies in the Data class (Mixer Labs, dabble, Julpan, Hotspots.io, Backtype, Ubalo, Bluefin Labs, Lucky Sort, TENDRR), and there are 8 companies in the social group (Summize , Cloudhopping, Fluther, Marakana, We are hunted, spindle, summify, Posterous), there are 5 companies in the advertising field (Adgrok, Bagcheck, Nclud, Restengine, MoPub). Looking back on the list, Twitter quickly fills its gaps and deficiencies in real-time search, data analysis, client development, short video applications, and advertising, and acquires the expertise needed for the new business through acquisitions. Many of the founders of the buy-out companies are in charge of specific operations in the Twitter-related department. Prior to Facebook's takeover of Instagram last year, Twitter chairman Dorsey, Jack Dorsey, was also trying to bid for Instagram after hearing the news. Doxycycline is keen to anticipate the huge impact that Facebook's amnesty Instagram may have on the picture's social applications, but his bid will not be able to rival the 1 billion-dollar offer it made before Facebook's listing. After Facebook's acquisition, Twitter quickly stepped up its mobile image-sharing function and unveiled filters. In short video apps, Twitter has a bigger hand than Facebook. Short video apps Vine was bought by Twitter last October, when Vine had only 3 employees and the product was not released. But after entering Twitter, Vine has reached tens of millions of users in just 6 months, becoming one of the most dazzling apps in the short video field, prompting Facebook's Instagram to launch a short video service later. At present, the two big giants in this area are still in fierce competition. The acquisition of TENDRR and Bluefin labs, the two data analysis companies, reflects the way Twitter has moved into television advertising. The two-way interaction between social networks and television advertising, and the potential to win, is an area that Twitter and Facebook want to explore as soon as possible. Three independent companies in American television data analysis, Twitter has already won two, while another sociaguide was bought by the city's regulator, Nielsen. With both acquisitions, Twitter has taken a head start in the competition with Facebook's TV data analysis. Given the huge rewards Twitter has received from acquisitions, their 31 acquisitions are worth the money, and most of the deals have not been announced. When the 31 start-ups were bought by Twitter, 7 were still seeking angel financing, 19 were seeking seed financing, 7 were in a round of financing, 6 were in B-round financing, and only two had issued convertible bonds. These startups have an average of two years between financing and acquisitions. With Twitter and Facebook further intensifying competition in areas such as social sharing, data analysis and mobile advertising, Twitter is believed to continue to make acquisitions before and after the IPO.