Video TV Super TV 1.5 million targets ahead of next year's sales increase
Source: Internet
Author: User
KeywordsSuper TV music video video tv
December 10, le video TV announced in Beijing, 2014 Super TV sales have exceeded 1.5 million, ahead of one months to complete the annual sales target, 2015 Super TV sales target of 3 million-4 million units, by the end of next year, the number of super TV at least exceeded 5 million units. The success of the Super TV represents the success of vertical integration of the industry chain, and the mode of super TV can be copied to other intelligent terminals completely. Last year, 507, when the video released the Super TV, the whole television industry in an uproar, and generally questioned, and more than half a year later, other manufacturers from the initial query quickly turned to the music video TV products and the entire music as the ecology of imitation, the video TV super TV ahead of the completion of 1.5 million annual sales target, marking the ecological industry chain vertical integration , is a comprehensive subversion of the television industry, leading the Internet content and services + software + hardware of the Internet hardware 2.0 times. Super TV has made the industry's best suppliers a strategic partner for video TV, such as MStar, which has occupied half of the world's top Mstar918 chips. In addition, the video TV industry to promote high-quality development, such as the Crown Czech has changed from manual to semi-automatic production, and in the industry's original integrated border design has become the commanding heights of television industry design. Le Vision Intelligent Terminal Group COO Liang said that 2015 will be the year of Smart TV showdown, the third party market research institutions Allwin Advisory forecast 2015 Intelligent TV penetration rate will reach 85%, le View TV next year's sales target is at least one more times, in addition to the introduction of new size segment products, New technologies will be developed and upgraded on the basis of voice and body sensing technology leading the industry. Super TV long monopoly online sales first beat 3S brand into sales king according to the third party monitoring agency Allwin Consulting the latest data show that in the color TV market, this October, the video TV Super TV online market share accounted for 32.24%, to occupy the One-third online market, ranked first. In fact, in January-October this year, the video TV Super TV has occupied the throne of online sales, online sales accounted for more than 20% of the stability, or even more than 30%, now showing the momentum of rapid growth. The One-third-line market share in October this year means that one of the three TVs on each network is a video TV Super TV. Le view TV from the initial introduction of Super TV X60, S40, to Max70, X50 Air, S50 Air, S40air L, and continuously enrich the product line, has now formed a complete Super TV family. Le view TV in the size of the products, each listed in the first month to become a sales champion, to become a product of the explosion, and beat Samsung, Sharp, Sony three oceans brand, sitting on the throne of the sales king. According to the Internet model, we redefine TV, reconstruct the whole TV market pattern, and lead the whole industry change with platform + content + Terminal + application. Le Vision Intelligent Terminal Group CMO Peng Gang said that the music video TV continued to innovate, not only redefine the television, and always adhere to twice times the performance, half the price, breakdownIndustry price Bottom line. Super TV is not only a TV, but also a complete large screen Internet ecosystem. With the support of tens of millions of fans, through the vertical integration of the industrial chain, the fusion effect of the ecological music is continuing to appear. Under the effect of ecological fusion, the multiple profit model of le-view TV has become a reality. Depending on the platform + content + Terminal + Application of the music-vision ecology, music video TV has hardware revenue + content revenue + advertising revenue + application into four revenue sources. This allows it to no longer rely on simple hardware profit to maximize the benefits to users. Super TV has formed the scale effect, the hardware sales income scale, the single goods cost is reduced. But the content pays income also forms the scale, the content is richer, the customization, the Future Music Vision TV will provide the personalized ecosystem value service, satisfies the user individual demand. To give back to the vast majority of fans of the support of the Super TV, le video TV announced December 23, the shop.letv.com will launch the Christmas Thanksgiving show. At present, the music video TV Super TV sales continue to hot, a variety of super TV pre-sale delivery cycle has been adjusted. Among them, max70/x60s need 9-10 weeks delivery, S50 air 2D full distribution version/s40 air L need 8-9 weeks to ship, even the shorter delivery cycle X50 air Zhang Yimou "return" Art and S50 air 2D Ronaldo Football edition, also need 4-5 weeks and 3-4 weeks to ship. Le see plan to replicate the Super TV mode bend the traditional car giant yesterday, le Vision CEO Jia Yue Pavilion officially announced in Weibo to build a super car: Mobile Internet era, the automotive industry is facing a huge revolution. Sneak a year to see plan replication successful model of ecological vertical integration redefine automobile, through fully independent research and development, to build the best Internet intelligent Electric vehicle, the establishment of automotive Internet ecosystem, so that the Chinese automobile industry bends subversion of Europe and the United States, Japan and South Korea traditional giants, effectively solve the city haze and traffic congestion So that everyone can drive a super car to breathe pure air. With the discovery of the Jia Yue Pavilion Weibo, the goal is not only to make the Internet intelligent electric vehicles, but to replicate the success of the Super TV model, to create a globally unique vertical integration of the automotive Internet ecosystem, music vision has become the world's first to announce the creation of the car internet companies. Video Super TV relying on platform + content + Terminal + application of the vertical integration of ecological model, in the domestic market rewrite the domestic television industry competition, in the overseas expansion process has repeatedly created a sales miracle. This business model has been validated by the market. According to the Super TV platform + content + Terminal + Application ecological model, the Super Electric vehicle ecosystem, which is built by Le Vision, will also take the existing ecological business model into the electric vehicle industry, with the Internet thinking to create the ultimate experience of the electric vehicle, and then supplemented by the music as a complete ecosystem service system. The automobile industry is a benchmark industry that weighs a country's industrial strength, and the core technology of the automobile is still in the hands of foreign giants for a long time. In the idea of Jia Yue Pavilion, leDepending on the building of the super car, so that everyone can afford, free driving, breathing fresh air, his ideal is to improve the human environment, so that every Chinese people can breathe pure air, to promote a new industrial revolution. Reading Super TV King of the Road: one, Super TV repeatedly hit the television industry records into the first brand of China's smart TV 1, November 2014, le video TV announced that the double 11 super TV total sales of 64,000 units. One of the days of the cat data Rubik's cube display, double 11 TV TV super Television total sales breakthrough 158 million yuan, break last year cat double 11 TV sales record, become the first day cat TV sales, in the days of the Cat mall sales of more than 39,000 units, Super TV highlight the days of CAT TV leader. In addition, Le View Mall on the day sales of 15,000 units, and in Jingdong Mall Super TV sales also broke through 10,000, music video TV Super TV into the first brand of China's smart TV. 2, September 2014, 919 fans Festival music shopping mall Super TV sales 100,000 units, accessories over 40,000 pieces, the total sales amount of 400 million yuan, the total number of participants over 8 million. Super TV in China's television industry, a single day sales, sales records, Le View Mall in China, the Chinese company to create a daily brand TV sales, sales records. 3, June 2014, le video TV launched S-Series second-generation products--4 core S40 air, S50 Air, joint QQ space First, 48-hour appointment volume million, the first 60,000 video TV Super TV S40 Air, S50 air only 8 minutes 51 seconds is sold out, Record of instantaneous sales of TV industry. Second, the Super TV sales continued to be ranked first overall defeat of the 3S foreign brands in the data show, in January-October this year, in China, the vast majority of color TV brand sales are showing a different degree of decline in the background, the music video TV super TV trend growth, sales share (line + offline) from the beginning of Up to October of 7.73%, the market accounted for more than four times times expansion, continue to lead Samsung, Sharp, Sony (3S) and other foreign brands. In addition, LE video TV in 39-inch, 40-inch, 50-inch, 60-inch, 70 inch of this 5 size segment of the single product, the cumulative line of the total number of online 41 months first, of which 50-inch and 60-inch of the single product, consecutive 10 months each month are single total sales first, 70-inch listed 8 months have 7 monthly sales first. In addition, Allwin consulting data show that in all the color TV market, this October, the video TV Super TV online market share of 32.24%, to occupy the One-third online market, ranked first, which means that each of the three television sets of TV is a video TV Super TV. The report also shows that this year, the video TV Super TV has been the title of the online sales champion, online sales accounted for more than 20% of the stability, or even more than 30%, now showing the momentum of rapid growth. Third, the Super TV insist on cost-priced user benefits in the full ecological, according to cost pricing, the full flow of direct users, twice times the performance, half the priceand other shocks, the average price of smart TV fell more than 30%, which means that the advent of super TV, forcing traditional manufacturers to transfer about 30 billion of profits to users. According to the Allwin of the third party monitoring agency and the data from the Sino-Hong Kang, the 2013 China Color TV market of intelligent television sales of about 23.9 million units, according to this calculation, under the impact of music, the average price of each intelligent TV set down about 1255 yuan. Le video TV lets the product quality replaces the High brand premium, the super television as the music sees own brand, in the price cut off the channel cost, the marketing cost and the unnecessary brand premium, the entire process direct user, greatly reduces the cost to let the user. In quality, Super TV uses the highest end of the hardware configuration, providing the best operating system, providing high-quality content, applications and services. Iv. Letvui to redefine the intelligent TV operating system Letvui is the first full sense control system in the world, and the only one in the world to do the weekly update, and has updated 14 stable editions and 60 released development editions. Fast iterations can meet the needs of every user group, providing more interactive ways, more extreme human visual design, manipulation experience. The advent of Letvui redefined the smart TV operating system. At present, 90% of the Super TV users have updated letvui, whether the power-on rate or the boot time is long, are maintained at a high level. From the overall performance, the Super TV has the boot rate of 91%, the average daily boot time of 5.87 hours, Super TV experience optimization and improvement over 6000. The Super TV leads the new consumption idea, the consumer tide traditional consumer, has turned into the shrewd customer, they no longer is puzzled by the brand premium, pays more attention to the commodity itself the value, turns to the high sex price commodity. In the old consumption era, the enterprise grasps the right to speak, people have to pay for the high brand premium, the price deviates from the value seriously, while the new consumer era, the music view TV to the user, the user chooses the most cost-effective products, let the price return value. Super TV is leading the new consumer revolution, it not only become the user crazy products, but also become the Internet fashion Pioneer label. If Apple is a symbol of mobile life, Super TV is a symbol of family life. Super TV not only get the recognition of ordinary users, but also by many celebrities, stars, celebrities of the favor, become the stars are used in the television, the user is almost equal to the Chinese celebrity rankings. Super TV in the quality, price, business model for the subversion of the traditional, by the public as the national hero, national television, become a phenomenon-level existence. In addition, Super TV also won more than 50 awards, including the China Household Electrical Appliances Association's Aiplain Award, Sina Science and technology year the most popular consumer television, the world's top ten new product award, CES China International Consumer Electronics Exposition leader innovative concept design awards and so on. Six, the creation of large household appliances vertical shopping malls and logistics industry Records Music Mall is China's first intelligent hardware platform, based on fan interest and music as the ecological social power platform.With a large number of products gathered, many brands of integrated business platform for different, Le View mall only sell Super TV products. le-View Mall and other manufacturers of the competition website, but in fact, with an enemy, and its single products, to become one of the top ten China's top manufacturers of the Web site, is indeed a miracle. Music video tv from scratch, and constantly create large household electrical appliances logistics industry records, has become China's large household electrical appliances Logistics No.1, now covers 616 cities. In the country has 6 central warehouses, 20 regional warehouses, an average of more than 18000 Super TV per day to the user's home, more than 5 million of the annual carrier capacity. and promised since the date of the library, the 24 core cities served on 3rd, the other cities 7th service, failed to service will be free of logistics service charges. After the sale, music video TV integrated the entire society the best quality after-sales service resources, the use of three professional national service providers, 15 regional professional service providers, 7 service centers and more than 3,000 service outlets, to achieve the mainland covered without blind spots, and promised 24 hours to serve the door. For the video TV Super TV to provide after-sales service engineers, have been through the professional training of the ecological, can provide fans with professional guidance and services. Seven, Super TV embodies the capacity is large without content hardware threshold high-tech TV subversive innovation is not simply relying on technology, more user experience and business model. Video TV provides users with more content and services, to create a greater value of the viewing experience and new game play, in order to create subversive innovation opportunities, and become the driving force for the television industry to move forward. The success of the Super TV also proved that today's smart hardware industry, competition has long since the pure product era, towards the service-oriented, there is a big era of tolerance. Depending on the ecological nature of the music, Super TV has a wealth of content and services, in addition to providing users with 100,000 TV series, 5,000 popular film and television dramas, in addition to a wealth of self-control, music, animation, fashion, documentaries and other content. Lok See in the past two years has also bought a succession of NBA, the Premier League, F1 and other high-quality events broadcast resources, covering the five major leagues in Europe, China Super, 2014 Brazil World Cup qualifiers, CBA, European Basketball Champions League, China Net, Australian Open, ATP, WTA, MLB, the World Baseball Classic tournament and other exciting events. In the aspect of CDN construction, the total bandwidth of the video platform has reached 4.5T, through 400 CDN nodes to achieve global coverage, which provides guarantee for content distribution and transmission, and can effectively render content in front of users. Whether traditional or internet manufacturers, these are not fully equipped with the high threshold. The success of Super TV not only led to a new round of China's television industry changes, but also to the intelligent hardware industry brought new ideas, smart hardware can not only be the industrial age under the thinking of cold products, but more need to pay attention to hardware, software, content and service integration, Only truly soft and hard integration and continuous provision of content services products, can be truly welcomed by users.
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