Virtual operator Detailed

"Virtual operator" is a new concept that is very hot recently. What the hell is it? Why the electric business enterprise such as "Jing Dong" can also be the operator "sell mobile phone card"? Why are their tariffs significantly cheaper than telecoms unicom moves? Why do consumers and the industry give it so much attention and expectations? This time, we're going to talk to you about this "virtual operator." is something.

What is a virtual operator?

First of all, let's look at the definition of "virtual operator" in the national Ministry of Industry's "pilot scheme for mobile communications Resale Business": the "Mobile traffic resale business" that the virtual operator engages in is the mobile communication service that buys the mobile communication service from the basic telecommunication business operator who owns the mobile network, and repackage it into its own brand and sells it to the end user. Mobile communications Resale Enterprises do not build wireless network, core network, transmission network, such as mobile communication network infrastructure, must establish customer service system, can be set up business management platform, billing, business Accounting and other support systems.

Interpretation: According to the definition of China's Ministry of Industry's pilot scheme, the so-called "virtual operator" refers to is actually a "engaged in mobile communications business," the senior channel, it through the discount price of the purchase of basic operators of services, and then through their own channels, packaging solutions for resale to customers. The so-called "virtual" means that it does not build its own infrastructure communications facilities, but only in charge of procurement and packaging resale.

Why are there virtual operators?

Similarly, we first look at the national Ministry of Industry, "mobile communications resale business Pilot Policy Interpretation" document, the paper explains why the project is carried out: the pilot of mobile communications resale business is to encourage and guide private capital to further enter the telecom industry, give full play to the advantages of flexible and innovative private capital, To encourage service and business innovation, to meet the needs of personalized and differentiated mobile users, to explore the mode and regulation of cooperative competition between basic telecom operators and mobile communication resellers, to enhance the competitive level and service level of mobile communication market, to protect the legitimate rights and interests of users and to lay the foundation for formal business.

Interpretation: In fact, to promote the emergence of virtual operators, mainly consumers increasingly personalized, differentiated application needs. In modern society, people not only need to "be able to use", but also to take into account the "good", "do not Waste", "suitable" and other needs. But in the traditional basic operators in the understanding of user needs and business innovation has a natural short board, there is no way and lack of energy and ability to meet the increasingly fragmented market demand. And because of the above reasons, the three traditional operators have basically fallen into the "0 and game" of the Vicious circle (0 and game: that is, the game is not win, is defeated, can not achieve a total win).

The introduction of "virtual operators" can not only help the traditional operators to improve their network utilization and reduce the market pressure of laying new networks. can also be in the business segment market, big whole industry cake, once the "incremental user" increase, it will be able to break the three traditional operators "0 and Game" dilemma. Traditional operators can also feel at ease to do their best network core structure laying task, will be good at the market part of "outsourcing" to the virtual operators, so that both sides of the efficiency can be improved, it can reach the Ministry of Industry, "to enhance the competitive level of mobile communication market and service level" requirements.

What does a virtual operator mean to consumers?

According to the currently released virtual carrier tariff package, virtual operators compared to the traditional operators of the tariff combination more flexible and cheaper. Some virtual operators can even let consumers freely on the need to combine their desired tariff package, not only at the end of the month, but also free to share and donation. Some consumers must have doubts that there is no such thing as a free lunch, why are these packages so cheap? Does the quality of service compare with traditional operators? " Stepmother Born "network conditions will be worse?" What if the virtual carrier company goes bankrupt? Let's take a look at the relevant policies first.

The Ministry of Industry on the "Mobile Communications Business pilot Program" in the pilot protection of 12 provisions. which：

Article II stipulates that the quality of service access provided by basic telecommunications operators to resale enterprises shall not be lower than that of proprietary services.

Fourth, the basic telecommunications business operators to give resale enterprises the level of wholesale prices should be lower than their local public market in the same business of the most preferential retail price level.

Nineth: Resale enterprises such as the early termination of pilot operations, its development of users in principle by the basic network to provide basic telecommunications business operators to undertake.

Interpretation: In the policy, the virtual operator to obtain "wholesale price" will be the cheapest in the market, so there will be a certain amount of room for reduction. In terms of quality, the policy stipulates that the traditional operators must not have "discriminatory behavior" to the virtual operators, can not be lower than their proprietary services access quality, so the quality can be assured. In the worst case scenario, the virtual carrier company you are using is failing in principle and will not let your phone number expire, and the traditional operator who signed with the virtual operator will accept you as his user and you can continue using this number.

Purchase Suggestions

Proposal: In the current form, consumers choose virtual operators for the purpose of the two, one is to see the price of its package of freedom high and cheap, the other is to join the virtual operators will get some "matching concessions." The package price concessions to see the various virtual operators and traditional operators between the game results and business strategy decisions, these people can be published from the price of their own choice for their own tariffs, this will not need to discuss.

But another relatively less obvious than the "price" is that the virtual operator of the "supporting services." As mentioned earlier, companies that can do virtual operators absolutely have their own advantages. such as di-letter, music language communication, Eschde, audio Communications, Gome, Suning, telephone world These belong to the channel business, they are the channels for the distribution of entities. So they may launch "buy-bundle" services, which are similar to those of the three carriers, but certainly more flexible than they are. As for the Internet companies such as Jingdong, it may also be the hot "JD phone" for a bundle of sales, or the mobile phone to Beijing east and the use of its financial services free flow, etc., these are the scope of concessions.

Among the first list of pilot operators, there are industry solutions vendors, such as sharing communications, Huaxiang, and tele-communications, whose advantage is naturally in the integration of communication and industry solutions. There are Suzhou snail and north latitude communication game Enterprises, buy them will not have a hand tour within the purchase discount or free flow integration program? There are traffic new media bus online, engaged in the logistics field of the medium-term group and the Yangtze River era, do data cloud computing million blog to connect with 35, do mobile payment of the repeatedly technology, They all may have an organic integration of their core business with mobile resale.

Finally, by combining your own preferences for price and related services, you will be able to choose the best operator for you. Of course, the current virtual operators have not officially announced tariffs, in the middle and late May, should be the land will continue to have tariffs announced, you choose as appropriate.

Summary

In general, the emergence of virtual operators is definitely a good thing. This is not only let us consumers have seen the benefits, but also in the field of communications gradually liberalized market competition signals. As to which of the first operators can make a good change in the current closed market, it depends on the market strategy, operation and the government's next policy.