WiFi Partner founder Lianzhiyau Most wanted to work with what channel

Preface: Lianzhiyau, a veteran who has worked in the mobile communications network for 10 years. He started his own entrepreneurial journey in 2013. The product he makes is called a WiFi companion-an app that allows users to access the Internet for free. In 1.5 of the time, WiFi partners gained 30 million users and made a profit. Such achievements in the mobile Internet has become the Red Sea today is very "dazzling." In fact, for product promotion, Lianzhiyau has its own unique ideas and experience, let us listen to what he said.

WiFi Partner founder Lianzhiyau: What channel do I want to work with

The first edition of my WiFi companion with the team was launched in July 2012. In less than two years, WiFi partners have accumulated 30 million users, and we currently have 100,000 new users per day. Perhaps another thing for other entrepreneurs to appreciate is that we are already making a profit.

A friend said that in the mobile internet to kill Chenghonghai today, it seems a little strange. I think it's normal. WiFi partners to solve the users want to free access to the "just need" to solve the "just need" products, how can not be profitable?

Of course, the light to solve the "just need" is not enough, a product wants to be bigger, the channel to promote nature is an indispensable important link. There are many ways to promote, such as users of the dissemination of Word-of-mouth users, and then, for example, to create a brand in the major application stores do channel promotion.

WiFi partner in this 1.5 development, tried a variety of promotional means, so today mainly to share with you some of my experience in product promotion.

Founder Lianzhiyau WiFi Companion

"I expect the application platform is not to compete for the industry boss, but more respect for developers, more open platform for equality." Such a platform can go furthest. "Lianzhiyau said.

Efficient, mobile internet cannot afford to "procrastinate"

For the promotion, I would like to say 3 words. The first is efficient. The so-called efficient, is vigorous and resolute, not procrastination. The most exquisite mobile internet is efficiency, can't afford to toss. But most of the application shops are like tossing, from submission to review to the shelves often takes a lot of time, this time may allow an application to miss their golden promotion period.

From the application of the store's submission experience, I personally like Baidu Mobile phone assistant, because of its background style simple, very clear requirements, audit efficiency is also the highest application store.

The most troubling estimate of audit efficiency is that the WiFi partner is not submitting an electronic version when applying to the Le store, but mailing a paper version of the document in five copies, stamped on each page. In the electronic office today, mailing this way is obviously not keep pace with mobile internet.

Unicom and mobile app stores are also inefficient, and although they don't have a paper version, they need at least 9 proofs, and it takes us a lot of time to go to government offices to do these proofs.

Samsung, the world's most-shipped Android handset maker, is more internationalized than the two, which we found in the Samsung App Store, and the submission interface was all in English. I really do not know whether to say whether it is learning Apple or Samsung Courage is commendable.

Finally, I prefer Baidu mobile phone assistant. Baidu Audit Fast, WiFi partners in the simple submission of related materials, the next day passed the review shelves. More rare is, Baidu through Baidu mobile phone assistant, 91 assistants, WiFi partner backstage, in Baidu mobile phone assistant submitted can be submitted to the Android Market and the 91 market, which for developers is very convenient and efficient. And, you know, these three add up to occupy 41.2% of the mobile distribution market.

In addition to the effectiveness of audit efficiency, I think the application store in the developer to get users to pay attention to efficiency. Now that the mobile Internet is growing so fast that you can't get users fast, your application is in jeopardy.

Now, mobile applications are being used more and more, and new applications are hard to break. Users get more and more expensive, small entrepreneurial team is simply impossible and large application to rob the home page position. This time need to find a more efficient than the traditional distribution channels, I recently found that the new version of Baidu mobile phone assistant has a "local list" function. I think it's a function of letting distribution channels sink. This new feature, with its strong personality, will attract the attention of users, as well as the export of some local applications.

Nowadays more and more people begin to join mobile development This piece of the Red Sea, especially the small development team more and more, they lack the funds to compete, so more need to grasp the user's small demand, and start from the local, from the circle. These apps are clearly able to get traffic more efficiently through the local list of Baidu's mobile phone assistants. This is a new flow up channel, of course, according to the specific type of application to decide.

Innovation, let the developer find the high point

The second word I'm going to say is innovation--a useful innovation for developers. From the experience of WiFi partners, many app stores don't take this very seriously, and they may feel that developers are here to showcase apps and why we need to innovate for you. But they don't know that only innovation can attract more developers.

For example, there is only one background template for your App store, and the display is all the same, so I'm sure I don't want to be on your platform because I can't show how to promote myself.

So, when I heard that the new Baidu mobile phone Assistant will provide developers with free configuration template services, I am looking forward to. Now, the mobile development industry is becoming more and more fragmented, developers are very interested in their own applications are unique, free configuration templates can make WiFi partners more personalized, more vivid display of our product characteristics. This not only can bring the user freshness, to enhance the user stickiness, enhance the user to WiFi partner's brand recognition degree is also very advantageous.

In addition, I think there is an important aspect of innovation is interaction-the interaction between the developer and the user. Now there are so few innovations in this area that we found in the application of the WiFi partner that although we had feedback buttons inside the app, the feedback came from users who were very approved of the app, and all he wanted was some improvement.

I hope to get more, this needs similar Baidu mobile phone assistant Comment Interactive such function. Because let us developers through comments and user interaction will increase our need for access. Maybe the user didn't know the WiFi partner at all, and he downloaded it with expectations and found a gap between his WiFi partner and his expectations. Then he can tell us what kind of functions he needs and what functions he doesn't like.

This is equivalent to giving developers a access to demand, while giving us a chance to develop a potential user into a user.

Baidu mobile phone assistant of the new version of the paste into the developer's help is also very large. WiFi partners have a very hot bar, its daily active number is hundreds of thousands of. Bar is a content for the king of the platform, very easy for the brand to bring Word-of-mouth guidance. If WiFi partners can use good Baidu Bar to interact with users, you can form a strong fan economy, which is to maintain user stickiness and brand Word-of-mouth transmission are extremely beneficial.

In addition, if the application market can be combined, I believe that to improve the application of the download is also very helpful. Because users can directly see other users of the application of the comments and feedback. There will even be user interaction, for example, some users do not know how to use WiFi partners, so he can through the stick in the other active users to learn from the guide.

Ecology, bring about the equal cooperation mode the most important

The last word I want to say is ecology, which is mainly for the major app stores. Now most of the distribution platform commercialization is too heavy, resulting in many new applications difficult to break through, the cost of access to users has become very high. In this way, the grassroots entrepreneurship is extremely unfavorable. Small developers will be less and less exposed, and in a commercial environment, it is hard for small developers to gain exposure.

For an app store, it may be too short-sighted to focus more on business interests or short-term profits.

I think that China's current development environment is a need for a giant to stand in a higher and longer-term perspective to build distribution ecology. This longer-term vision is fair to developers, while ensuring that users need high-quality applications to surface. This is more conducive to the interests of users, of course, more conducive to the application platform for a long time to do.

I always think that the future of the mobile Internet is the "entrance + scene + service" Integration of the ecology, the entrance is how to obtain users, the scene is the user under what circumstances with this application, service is it can bring to users what help. Based on this, the future mobile end of the portal should be more and more low-level, it will not be like the Internet, portals are portal, browser so high. The mobile internet is now a very fragmented portal, with some speculation that it will be a browser or a super app. But I think the mobile Internet portal should be from the search requirements, the user through the demand search, to find what he wants. And the most advantage of the country than Baidu, for example, the user is concerned about the wireless network, then he Baidu mobile phone assistant search "WiFi", you can find a key link WiFi network applications, even if you do not know the name of the application, can meet the demand. So search + distribution, is equal to the first entrance, and then introduce lbs, access to the unique social elements, designed to create services and scenes, you can see Baidu this game under a lot of chess.

I hope that the open platform is not to compete for the industry boss, but more respect for developers, more open platform for equality. Such a platform can go the furthest, and only such a platform can develop a mobile internet portal. In cooperation with Baidu mobile phone assistant this year, I feel this equality and open the style of everyone.

We are now most hope and Baidu mobile phone assistant deep cooperation, accelerate our own development. At the moment, there are no giants in the WiFi field and there is still a chance for us to do so. This time is very valuable and we have to work harder to take the opportunity to make WiFi partners a big data platform for WiFi access.