Yahoo says original content does not replace auto index

Yahoo Media Director Jimmy Pitaro

Beijing time July 21 Evening News, according to foreign media reported in Wednesday, Yahoo Media Director Jimmy Pitaro (Jimmy Pitaro) in an interview with Forbes, said Yahoo recently launched the original content services will not replace the traditional news automatic Indexing Service.

The following is a summary of the interview:

Q: Yahoo recently acquired associated Content, and the introduction of the original Upshot news blog service, the current news automatic indexing (algorithm-as-editor) mode will be eliminated?

A: There is absolutely no need to worry, I am serious.

Q: Why?

A: Algorithms and automatic indexing are part of our website that identifies content and design, we have a wealth of user data that can determine what users "want" (want) and "need" (need), and they must be taken into account both when designing and indexing content.

Our sports channel is an example, making good use of the data the user tells us. But we will also have the law of innovation, break some of the traditional mode, this is the reason why Upshot.

Q: To break the traditional pattern, upshot how to balance the ratio between "want" and "need" of the user?

A: This ratio is hard to say. At present, the user "wants" the proportion is bigger, but in the long-term angle, the ratio will each account for 50%. As the number of upshot employees increases, more attention may be paid to "need" in the future. Upshot currently has 2 editors and 6 authors.

Q: In the future, pay more attention to "need", because the focus on "want" will make you worried?

A: No, there's nothing to worry about, and all this data is our secret weapon. Make our work easier and let us do better.

Q: After acquiring associated content, what role will this team play?

A: Original content is part of our strategy, and associated content and user contents are also part of our goal is to provide users with richer content. At the same time, we want to use this platform to create content for advertisers.

Q: AOL says it will recruit hundreds of authors, will Yahoo?

A: No, we are more focused on absorbing top talent. (Li Ming)