Foot experience is one of the two important levers in the promotion of commercial value of Big Yue City.

Today's great Yue City is becoming one of the places where friends often gather.

Like the public comment net @ want to fly de Higher said: It has always been seen here as the most popular activity venues, not only set up the ordinary shopping malls of the nature of the street, but also a lot of food and beverage entertainment projects, so that more attractive, shop also at any time to change the door decoration, In order to recruit a lot of tourists do not know why, such as mcdull, large wooden boats, there are many shops and big Yue City Interactive promotional activities, are attracted to the highlights of the selling point, the film city's implantation for countless couples increased dating place ...

At present, the great Yue City has built a complete "experience economy" strategic system, including architectural experience, brand experience, service experience, marketing experience four levels, from the practical implementation of the point of view, complete coverage of the big Yue City project from the commercial positioning, construction, investment planning, opening the entire life cycle of operation. These coverage of all-round experience, to consumers are not the same taste, it is this attracts more and more people.

"Yue" Temperature

Architectural experience, great Yue City in the space comfort, rhythm and softness of the control stronger. such as high-rise buildings to pick empty and more open spacious public space, spanning multiple layers of flying ladders, more rich and interesting landscape, in order to maximize the convenience and comfort of shopping at the same time, to create indoor moving line of the landmark landscape of the beautiful Chen, for shopping malls cold space to give "Yue" temperature.

Fresh and fun

Brand experience, including the maintenance of brand business portfolio in the market leadership, with a rich combination of the industry to meet the full range of one-stop consumer demand, the introduction of emerging industries to tap the potential needs of consumers, to create indoor theme blocks to enhance the fun of shopping experience and Taobao fun. In order to create a sense of fresh and interesting experience, the big Yue City's investment team in the planning stage on the interior theme block to build, on the floor of the industry and brand combination of organic mix planning, and the introduction of some new into the Chinese market of hot brands, emerging industry patterns.

For example: Tianjin Yue City more than 400 brands have 20% for the Tianjin market is unique, such as Inditex's Massimo Dutti, Japanese gas brand Moussy, creative perfume brand Odor library, cat Sky City Concept bookstore, grandmother's home, Hong Kong restaurant, Macao flavor, Flower House Restaurant, Explore the park and so on, are the city of Tianjin, the most sought-after brand merchants. In addition, located in Tianjin Grand Hyatt Chengbei District 5-storey theme block, "Riding Goose Commune", by the Tianjin Grand Yue City and creative platform "crazy fruit" together to build, the total building area of 2000 square meters, has become the most creative city of Tianjin Landmark Creative Market, and Shanghai Tianzifang, Beijing South Percussion Drum Lane compared to shoulder. Riding Goose Commune has 34 shops, including 22 original designer brand, brings together the famous designer brand such as the first come to Tianjin's Beaver, PMT, 86 son, Buybye, Danninghai, Sound Hall & Ding, Spring bloom and so on. Whenever familiar ceramic cups, love postcards, for the show personality of the stage, "Town limit Speed", "single eyelid Road" and other personality signs, riding geese in every corner of the commune exudes an attractive personality and literary temperament.

Sense of belonging

Service experience, including meticulous consistency of customer service, tailored exclusive membership services, at the same time, the great Yue City will be the new technology used in the Grand Hyatt City for customers to provide services, such as indoor positioning system, reverse vehicle search system, focus on food arranging system. Yue City believes that the detailed, unified and perfect customer service is the most important factor to win the business management level. 2012 Yue City's consumer satisfaction data also showed that consumers to the shopping environment, shopping taste has been more attention to the degree of goods, enough to show that consumers have been from the most basic commodity purchase demand to the service experience of emotional satisfaction. In the loyalty of members of the maintenance, Yue City pay more attention to the cultural sense of belonging to members of the culture, through the official website of the Grand Hyatt City, the big Yue City smartphone app, the big Yue City micro-letter platform, the Entity Store Member Center, four channels to get through, set up a full range of 360° member service platform, so that members feel the 24-hour service coverage, and to provide more customized exclusive services and discounts, regular members to hold exclusive activities, to enhance the membership of the city's cultural sense of belonging.

Another angle to see the world

For more than 750,000 members nationwide, Yue City has carried out precision marketing, the Grand Hyatt City's new media marketing, and constantly introduce the theme of promotional activities. The big Yue City organizes the big theme event 50 more each year, all kinds of small activities Bayupha, these creative brand activities, such as a few meters, Angry Birds, HELLO KITTY, duo a Dream, McDull, the heroes of the Hero Alliance, such as the theme of the exhibition, Halloween, food festival, Christmas schedule and other annual fixed theme promotion interaction, and " Big Yue City JOY24 Hour transfer positive energy "and other brand PR activities, so that young people feel the world with another perspective of life, open up thinking and vision, truly inspire their lifestyle changes, so that young people can use the power of imagination to promote the future development of the city."

Perfect Experience

In many experiences, Yue City has been constantly improving innovation, since the maintenance and protection of sustained commercial growth and brand of the evergreen. For example, through the 2012 big Yue City shopping environment satisfaction of the two-level index subdivision, the big Yue City found that "background music fit" indicators of satisfaction is relatively low, need to be in the subsequent property management work continued to improve. So, starting in 2012, Big Yue City to work with the professional background music management company, specially customized with the great Yue City brand tone of the background music library, and through the same network backstage to the major Yue City store synchronization issued a unified background music, but also special for Christmas, New Year, Spring Festival, Valentine's Day and so on to create festive theme background music, as well as shop celebrations, promotions and other promotional activities theme of different styles of background music.

These points to the hearts of the experience, making the great Yue City brand influence constantly accumulate and break out. On the one hand, the great Yue City has accumulated more than 750,000 of the membership base, in the consumer has produced a very good reputation effect and reputation, in the Grand Hyatt City of the national replication strategy, which will greatly reduce the big Yue city's marketing costs, from the first-line, second-tier urban consumers to the great Yue City recognition and Word-of-mouth promotion, Let big Yue City do not have to spend too much cost to new city build brand cognition. On the other hand, the commercial tenants in the great Yue City achieved good operating results also let a lot of brand merchants are willing to follow the expansion of the city of Yue, but also improve the big Yue city in the investment negotiations in the premium capacity and bargaining chips, for the big Yue City's national replication to provide a good resource base for