For a long time did not smell the sound of its Zhou, at the end of the year, finally unable to suppress

For a long time did not smell its sound of the Zhou, at the end of the year, finally suppressed.

Old Zhou first high-profile announced to and light joint venture to establish an online cinema; followed by a 409 million dollar investment, and cool set up a joint venture to operate the cool faction of the great God-branded mobile phone; Meanwhile, the market also spread Zhou 祎 to launch a variety of "tearing the war" rumors, including the news that Zhou will again personally, Baidu launched an attack-to do Baidu security products kill software.

On the face of it, the "Red Cannon", which is strong and stronger and more courageous, seems to have returned. However, from the burning of money and light cooperation to play a new concept can not affect the pattern, to the investment of cool stock prices do not rise, and even with the opponent torn hard in the mobile battlefield as a contrary to the security of the PC, Old week already lost the front yard, the backyard fire.

In the author's opinion, Zhou 祎 behind the high-profile hype, is actually a guilty expression. Zhou is still the Zhou, and the Internet is not the Internet of the year. Zhou said, "a stubborn person like me will always come back." "To this, the author wants to Sigh is," like old Zhou so stubborn person, also will be old. ”

Four embattled core business weak

Ali do electric business platform, Tencent to do social, instant messaging, Baidu do search, Jingdong do the self-employed, millet do mobile phones, 360 to do security ... This is a simple and rough generalization of the core business of the internet big guy. This, compared to bat and Jingdong, millet, only 360 of the core business is the biggest impact.

In the field of security, in the 3Q, 3B after the war, Tencent and Baidu "First World War awakened Dream people", have put "security" as an important business short board to make up, and not hesitate to invest huge human, material and financial resources. Tencent, Baidu's "light", 360 but can only be tired of parry. To represent the trend of the mobile phone as an example, according to the "second quarter 2014 China Mobile phone Security Application Market Monitoring Report" showed: 360, Tencent, Baidu's market share of 54%, 36% and 20% respectively. Generally speaking, 70% is the Internet product "winner-All" low line, unfortunately, now 360 mobile phone guardian market share has been lower than Tencent and Baidu's and, not to mention the winner-all, whether to maintain the leading edge, now seems to be a problem.

At that time, 360 to rely on the channel back, quickly grabbed 10% of the search share, not surprisingly, when the volume of the larger opponents of its core business to the back, the action is more ferocious. Today, whether it is social, even if the communication or search, but also are Tencent, Baidu's world, but 360 of security is not safe, it is difficult to say.

In addition to the security business, in the field of application distribution, with Baidu and 91 of the joint, 360 has been early exit the top position. Recently, the well-known data research organization Enfodesk The "China Mobile application Distribution market Quarterly Monitoring Report 2014 3rd quarter". Shows that in the 3rd quarter of 2014, China's full channel mobile application distribution, Baidu Department, 360 series, Tencent department accounted for the top three, market share than 41.8%, 22.7% and 21.5% respectively. Similarly, in the browser, navigation, games and other fields, 360 also faced with "before the enemy with the pursuers" dilemma.

More frightening than encountering a hostile enemy is the abandonment of the user.

If, in the area of security 360 can also rely on over the years in the product, technology, brand accumulation, in a period of time to resist the attack of Tencent and Baidu, then the more severe situation is that more terrible than the encounter enemy is abandoned by the user. Chrisdibona, Google's Open-source director, has said that the security problems created by open source are actually exaggerated. In fact, as long as users prohibit the installation of applications from unknown sources (unofficial application stores, Web pages, etc.), security issues are largely not encountered. A simpler test would be to vertically compare the needs of individual users to security software in the PC and mobile era, as well as the lateral consultation of friends and relatives around, it is not difficult to find the mobile Internet era, the user hopes that the mobile phone faster, more fluid, more power, more fun, so that the cheetah to clean up the master, Jinshan Battery doctor Such products quickly hot up, and the main identity, effectively propped up the cheetah Mobile 2 billion U.S. dollars in market value.

In addition to the change in user needs and preferences, another 360 crisis is based on the core product of the flow back to the production of advertising business, is encountering the ceiling, and advertising business is just 360 of the primary means of business and mode.

According to Qihoo 360 's third-quarter earnings, its online advertising revenue was 201.9 million dollars, up 17.9% from the previous quarter. As a result, 360 from the beginning of the year began to try from the ad after the pay model, began to add value to users of this forward pay model change. Only such a change is not overnight, not to mention the success or not, just the transformation process brought about by the increase in operating costs and operating margin of decline, enough Zhou 祎. In terms of operating margins, Qihoo 360 's operating profit margin was only 18.1% per cent in the third quarter, compared with 27% in the same period last year, which ranked among Chinese internet companies.

Mobile transition slow misses all potential areas

In the third quarter of a one-month earnings call, Qihoo 360CFO said 360 was trying to achieve 25% traffic from the mobile end of the year. A rough look at this number is not too low, but the internet is always the "fast people are king." You know, now Baidu Mobile end of the search volume has been completely over the PC side, the mobile end of the revenue accounted for 36%, and Ali Mobile end GMV accounted for the total turnover of the proportion of 35.8%. Even if the volume is smaller than 360 of the company, the mobile speed is also more than the third quarter of 360--, Dangdang Mobile end of the flow over the PC side; Where to go mobile revenue accounted for 40%; Cheetah mobile end revenue accounted for 24%. It is not difficult to see that 360 of the mobile pace, not only far behind the industry leader, or even is completely behind the entire industry.

The consequence of the slow movement was that 360 missed out on all the hot areas of China's Internet in the 2014. In the internet finance, O2O, large data, cloud computing, artificial intelligence, intelligent hardware and other business models and technological innovation, completely missing 360 figure. At the same time, rivals are playing a triumphant victory. Ali in the cloud, do a vivid; Tencent's micro-letter invincible; Baidu in large data and artificial intelligence, the distant leader, Beijing east with platform resources hatch out of jingdong finance; Millet began the rapid replication of smart phone after the road, even the United States Group from group buying extended to the O2O field ...

The core business was besieged, the user's demand weakened, mobile transition slow, absence of fresh business, all kinds of bad also obviously reflected in the capital level, less than a year 360 of the stock price from 124 U.S. dollars this high, fell to about 60 U.S. dollars, the market capitalisation fell to half many, become the capital market, one of the worst performing internet companies.

Old Charles Zhang, who had come back before, walking is a sad route, trying to focus on the eye through the story of depression, but now, the same old Zhou, the comeback is a passion route, in a vain attempt to use the method-internal mail, the way to inspire staff information, causing the industry's expectations. In fact, Old Zhou himself said in the mail, "This email is more a battle mobilization than an internal letter." ”

Old Zhou in the internal Mail last wrote: Take AK47, follow me to the south to do mobile phone! To this, I might as well quote old week mail in the sentence-"Let us face the reality", Old week you are old. Although very cruel, but have to say, like old Zhou so stubborn person, also will be old.