For the electric business, this is a time of misfortune and dependence

for the electrical business, this is the best time, this is also a worst era. The good times are e -commerce surging development trend is unstoppable, offline channels to the rapid migration of online channels, network retail Market size breakthrough 800 billion yuan, and everyone to online shopping more and more indulged; bad times are the aftermath of the international debt crisis, Domestic economic situation internal outside, the capital market encounters the cold winter, each electric business enterprise can only shrink front, thin body winter. In the IPO and venture capital pockets more and more tight, the electric business enterprises have a feeling of shyness, can no longer like the profligate before the money, carefully began to become the life of electric dealers.

And the vast amount of data accumulated by the Internet provides a good foundation for the electric business to be prudent. Through the analysis of related data mining, able to accurately understand customer behavior patterns and consumption habits, can accurately push merchandise information to potential customers, according to the characteristics of different customers personalized marketing and customer relationship maintenance, according to customer demand for product design and control inventory, which can greatly reduce market costs, Improve the user conversion rate and retain users, enhance customer satisfaction and ultimately enhance the competitiveness of enterprises, which is different from the traditional e-commerce business advantages.

Before the electronic commerce mainly relies on the capital to drive, relies on the massive risk capital to smash the money to enclose and hopes to obtain the huge return through the listing in the capital market, this pattern is the game capital rather than does the business, belongs to the comparatively extensive electronic commerce stage. And when the whole big environment, in order to survive forced to start fine management, but to promote e-commerce back to the nature of business, to stimulate the core competitiveness of E-commerce, perhaps the current form of electricity dealers is not entirely bad.

Zhou Hongmei, Ph. D. in e-commerce direction, Renmin University of China, Master of Statistics, has been in cnnic and consulting work, has served as the consulting Vice president and chief statisticians, E-commerce has a more in-depth study.