For the investment institutions of technology enterprises, survival is the greatest victory.

"For the investment institutions of technology enterprises, survival is the greatest victory." "Yesterday, Wu Zonghui, director of investment in Intel Capital, China, said in an interview that the balance between strategic value and investment income is a matter of survival."

Since 1991, Intel has invested more than 10.8 billion dollars in more than 1280 companies in 54 countries and regions. During this period, 320 portfolio companies were acquired by other companies, while 202 other companies were listed publicly on multiple stock exchanges around the world.

Intel invests in the top 20 of tech venture companies in 2012, published by PrivCo, a US-listed research institute. Since its inception, Intel Capital has gained 20% per cent of its long-term stable ROI, bringing the company a cash gain of $ A billion of.

Intel investment itself is positioned as the strategic Venture capital division of Intel Group and one of the largest investment entities in the world. Dual attribute means that Intel investment must be a group strategy service, but as an investor, sufficient project financial returns must be required.

This seems to be a somewhat contradictory set of operational plans, which, in Wu Zonghui's view, is not a problem. "It is a rule and a prerequisite for Intel to consider whether a given company is in compliance with Intel's overall strategy when selecting its investment targets," he said. She laughs that the return on investment is really attractive to investors, but Intel's investment will not be purely financial; only on the basis of ensuring the overall strategy of the company will the pursuit of financial returns be the same as the General independent VC.

Investment and technology are "eyes and ears"

In a way, Intel investment can be called "focus": never deviate from the main business and the direction of the company.

The premise is that the investment department is in a timely fashion to keep abreast of the latest strategic developments. Wu Zonghui told reporters that the company's development strategy, in particular, the business sector to develop a strategy, in fact, is a dynamic process, such as technology updates, project leader replacement, can lead to strategic adjustments and changes.

At the end of October each year, Intel will normally hold a global Intel internal investment Conference, and the heads of each business unit will be present to interact with each other for the next year's development strategy. In various regions, such as the Asia-Pacific region or China, one or two regional investment fairs will be held in one to three quarters per year.

In addition to the more formal exchange of meetings, the investment Department will not regularly invite technical, market and other departments to carry out business exchanges, and some business direction changes, technical departments also develop the habit of active communication. "Sometimes the forms of communication are more casual. "Perhaps a few minutes of communication in one of Intel's team-building activities will bring enough information," says Wu Zonghui.

"Exchange of information", the technical department and the investment department is a little "eyes and ears" of the meaning. August 3, 2011, Intel Corporation's global investment organization, Intel Investment announced to the six-degree trading (Shanghai) Co., Ltd. (six degree trade), Beijing Jia-Vision Interactive Technology Co., Ltd. (good View interaction) and Shanghai Pok Intelligent Network Technology Co., Ltd. (Pok Intelligence) to inject capital, the amount of about 22 million U.S. dollars.

"Several of these projects are recommended by colleagues in the technology department," Wu Zonghui said. "Originally, prior to the above injection of capital, Yongxin and subsidiary of the Good Vision interaction, Pok Intelligence and Intel Corporation at the business level has been a long-term successful cooperation." Taking Pok intelligence as an example, it developed a product and HD intelligent solution based on Intel processor platform and architecture, which was applied to HD monitoring and intelligent analysis products and systems very early, and successfully applied in large quantities in Shanghai World Expo.

On this basis, Intel investment will be based on the standards of professional investors to determine whether the project has the investment value.

Accordingly, the investment Department will also find potential partners in the "Intel Biosphere" during the search for the project. In March of this year, Intel invested in a round of financing for the wafer-a-turn technology. This is a digital marketing service company based on large data analysis, which has a large data analysis technology similar to Google remarketing. According to the information provided by the technology, six of the top 10 Chinese Internet companies listed in the United States are using the products and services of the company, and 10 of the top 15 Chinese power companies have signed long service contracts with them.

After getting Intel's investment, the company decisively invested in the "Intel Ecosystem", and its Internet enterprise customers also tilted to Intel.

Technical advantages and channel support

30-second profile, 10-minute elaboration, 5-minute q&a ... Crystal Praise Technology Vice President Ning Shaojun did not think, just a quarter of an hour later, Sony to the crystal praise technology thrown "hydrangea."

This is a very common scene in Intel's most distinctive global project-"Intel Investment Innovation Technology Day" (Intel Capital Marvell DAY-ITD): Small start-ups that face the world's top 500 leaders directly and ultimately achieve effective cooperation. Such activities are 40~50 around the world every year, with more than 10 in China, while companies invested by Intel are expected to qualify for each ITD.

The above is just one link in Intel's post management.

In post management, Intel invests in a unique way: on the one hand, Intel Capital will provide technical support to the investment company, especially in software and semiconductor development, and will specifically provide personnel to serve these companies. In addition, Intel Capital will share the library of intellectual property. Any company invested by Intel can obtain Intel's intellectual property for free or at a very low price, and the property belongs to the invested company and will not be withdrawn by Intel.

"Unlike general institutional investors, we do not have too many cyclical considerations and can be very patient," he said. Wu Zonghui revealed that, since the first investment in 1998, Intel has invested in more than 100 Chinese technology companies in 9 cities in mainland China and Hong Kong, with a total of more than $650 million trillion, of which more than 20 have been listed or bought.

These companies include: Hong Kong PCCW, Asia Letter Group, Sunway Communications, Sohu, Germany letter Wireless, UT Tatsu Kang, Zhuhai Torch Force, Neusoft, Jinshan software, A8 music, Silver Electronics, Hisoft software, China Intelligent Transportation, blue flood communication and so on.

"The investment focus for the second half of this year will be mobile, cloud computing and big data." In addition to PCs and services, Intel also wants to work on the mobile end, and in the context of this big strategy, smartphone mobile apps, mobile terminals, data acquisition and other fields will be focused, Wu Zonghui said.