Foreign limited-purchase fermentation: Some of the electric manufacturers imported milk powder sales increased by 70%

New Zealand, China, Hong Kong and Germany have started to take measures to limit purchases in the recent conflict over the world's milk powder market. Hong Kong and other land restrictions to bring the mainland milk powder purchase price rise, and some electric dealers take the opportunity to "grab food" empty out of the market. But from the actual situation, the price advantage of the electric dealer is not obvious, because the overseas milk powder manufacturers in order to take into account the offline market, will not tolerate the line price is too low below the line. Industry insiders to the "First financial daily" reporter pointed out that more than 90% of the mother's use of purchasing channels mainly because of the domestic milk powder is not assured as well as overseas price advantages, electric business channels even pure imported milk powder is difficult to obtain consumer trust. The purchase of electricity by electric dealers in Hong Kong and other land is an opportunity for electricity dealers to see. Yesterday, the reporter learned from shop 1th: Hong Kong Limited purchase orders after the weekend of fermentation, the platform of maternal and infant milk powder sales than the Monday growth of 50%, of which imported milk powder sales year-on-year growth 70%~80%. "We expect the growth of imported milk powder to last for at least a week." According to the senior commodity manager Jiu Yizhong of No. 1th Store, at present, the brand of 1th is about 30, of which imported milk powder brand nearly 20; compared with the offline entity store, the price of imported milk powder is slightly lower 15%~20%. Under the influence of the purchase order, store 1th said it would speed up the new brand imported milk powder. "We have the advantage of Wal-Mart's global sourcing resources, and in the increase in the weight of imported milk powder, store 1th and Wal-Mart have reached a consensus." Jiu Yizhong said that at present, shop number 1th has been in search, sorting and so on to give imported milk powder more weight. Other electronic business platforms have also seen potential market opportunities. The cat announced that it would unite Danone and Nestle to launch the six major brands on the day to provide overseas direct sales of foreign origin. According to the Cat President Zhang Yong revealed that, in addition to the usual business model, the cat will try C2B pre-sale way to sell. That is, the consumer orders, the brand from outside the origin of direct supply, sent to the customs clearance, and finally delivered to the consumer through courier; Yesterday, Jingdong Mall insiders told reporters: Jingdong is with the brand to open the direct supply of foreign origin matters, active communication. At present, the Beijing-East open platform has more than 30 domestic milk powder brand, foreign milk powder brand has nearly 20, imported brands accounted for more than 30%. Beijing East Self-owned milk powder brand about 70, imported brands accounted for about 90%. Industry analysts believe that at present, the electric business proprietary brand or open platform has a certain price advantage, its price is roughly between "personal purchase" and "offline purchase" between the Hong Kong milk powder limit purchase order, each big electric business platform to see the potential business opportunities, want to share the soup. Online prices under the control of the industry analysts think that at present, the electric business proprietary brand or open platform has a certain price advantage, its price is roughly between "personal purchase" and "offline purchase" between the Hong Kong milk powder limit purchase order, each big electric business platform to see the potential business opportunities, want to share the soup. This is also the performance of the electric quotient platform to the vertical subdivision field. But thingsIn fact, the price advantage of the electricity quotient is not obvious, and the manufacturers will not tolerate the line price being too low below the line in order to take into account the offline market. A domestic distributor of imported milk powder to tell reporters, because many milk powder manufacturers to take into account the line under the price does not conflict, will try to maintain online prices with the consistency of the line price, therefore, the price advantage is not obvious. Plus the freight price gap is not big. More AIDS-related officials also told reporters that the source of electricity is still through the dealer to take the goods. Then from the dealer point of view, the Distributor will still control the line under the price will not be too big discrepancy. However, the industry also pointed out that there are still some imported brand milk powder, such as Rican (Karicare) regular channels only online sales, by eliminating the multi-level sales channels, the same quality of product prices will be 20%-30% lower than other products. Milk powder industry Experts also pointed out that the purchase of milk powder abroad, more than 60% is due to the distrust of domestic milk powder, even the pure imported milk powder, 30% is to take into account the advantages of overseas prices more obvious, generally speaking, overseas purchasing is cheaper than the domestic 30% or so. Another 10% are some mainland tourists who drop in and bring them back. In other words, more mothers choose to purchase milk powder abroad because they do not trust the domestic sale of milk powder, they will find all sorts of reasons to "dislike" domestic imported milk powder, such as "national standard and European version of the same", "into the domestic there is a separation process", "domestic supervision is not strict enough" ... While there is no evidence of the above, moms obviously don't want to take the risk of buying a domestic version. Reporters from a number of mainland mothers who often purchase in Hong Kong, will continue to insist on the procurement of milk powder in Hong Kong, if they do not buy, will consider through other channels to Europe and the United States and other countries to buy. In the trust and price advantage is not obvious to the electric business channel, can rob food to limit purchase and empty out of the market is still a big question mark.