Foreign media depth analysis of mobile communication Service war

Foreign media recently published in-depth analysis of the current mobile communications application war. The field of mobile communication is showing the situation of the competition, Snapchat, Kik, line, KakaoTalk, micro-letter and other services have become a force to be reckoned with. In the face of these upstart threats, social network overlord Facebook has also offered a two-pronged strategy-to WhatsApp Messenger and to buy the most popular of the 19 billion dollars. But the battle may never be won, meaning that the mobile sector may not have new Facebook. Here's what the article is about: Mobile applications are redefining the way young people communicate in the mobile age, where Kik may be the boldest. Its founder, Ted Livingston, wants to Teide Livingston Facebook's Mark Zuckerberg. The previous set of battles was Ishing: After all, Facebook has more than 1 billion active users and a social atlas--a digital map built over the years that covers all of their social relationships--that rivals want to replicate. Facebook achieved 7.8 billion dollars in revenue last year, while Kik only had a paltry 100 million users and no revenue. But as people move further into the mobile era, Facebook is clearly on the defensive. The problem is not in its own mobile applications (which are actually doing a good job of porting the Web experience to mobile phones or tablets), but because people do not want to use web-style social networks on mobile devices. What they want is to share life with their most caring friends in simpler, faster and more intimate ways. They want to send pictures to each other, they want to say, I'm here. They want some of Facebook's features, not all of them. The Battle of the future of mobile communications they just want the communication function--a traditional communication function like text messaging. They have a variety of options: in less than two years, WHATSAPP, Snapchat, Kik, line, KakaoTalk, micro-credit and other services have emerged, becoming an indispensable social services for countless users. In the short term, these apps can help users save on text messaging costs. But that is not why Facebook is so eager to compete with these upstarts, nor is it the reason for Facebook's version of its own independent communications application Messenger, a 3 billion-dollar takeover offer to Snapchat, and a 19 billion-dollar sky-high purchase of WhatsApp. Facebook is concerned about the user's eyeballs and activities because of the icon that you click when you want to contact a friend. It is concerned that one or more of these rules will soon replace it as the preferred tool for people to share their lives with friends if they do not act immediately. As Zuckerberg announced the acquisition of WAs Hatsapp points out, WhatsApp is the only one we've ever seen with more participation and daily active users than Facebook's popular apps. The acquisition does not mean that Facebook will win the mobile communications war, but at least it will be able to put it in an invincible position. The war is at stake. Facebook and the upstart are not just in the position of revenue or the main screen of the device, but the future of mobile communications. In the 2014, information would be a worthy medium for contention. Facebook's drawbacks For example, you've just taken a beautiful picture: Your child poses in front of the Eiffel Tower and looks happy. Your friends will surely feel proud and envious when they see it. So you publish the photos to Facebook so everyone can see it. If you take another picture, it looks funny: your child looks listless on the Champs Elysees, apparently not jet lag. Some of your friends will at least understand when they see it, but you'll worry that someone will feel cruel or at least misunderstood. So you don't want to send it to Facebook. In the history of human communication, Facebook posts are a very unnatural way to communicate with friends and family. It's like talking about your personal life in a room filled with everyone you know. You don't want to be heard by everyone, because a lot of people don't care how you are, and you don't want to let some of them know. This overly public attribute is one of the big reasons Facebook now has a problem with the loss of young users. It is estimated that more than three years ago, the United States to use Facebook High school and college students reduced by about 11 million people. Young people also increasingly don't want to be monitored by their parents on the social network. The generation that grew up in the social media age is also concerned about the permanence of Facebook content-the photos you release today may be seen by your potential employers, which in turn affect your job search. Facebook's design also emphasizes the notion that Facebook will always exist, such as documenting the timeline of important events like your birth. The rise of communication applications this social networking service, though very popular and powerful, offers a development opportunity for mobile communications applications. They can bring a more natural interpersonal communication experience to people. And you don't need to create a social network to get started, and you can connect to any contact you have on your phone with your address book. The text and photo transfer features of this class are as fast and simple as SMS. From a user base, WhatsApp is one of the biggest, so naturally Facebook's focus. After a year of free use, you can use an unlimited amount of 99 cents a year to send information, and it covers almost every phone--ios, Android, BlackBerry, Windows, Symbian, and feature phones. This compatibility and pro-business pricing makes it the world's most popular communication apple: Now 450 million months active users, dayAdd 1 million new users. For the moment, WhatsApp is essentially a substitute for text messages. Then there is the service Snapchat after reading. It is characterized by the fact that the file disappears automatically after a few seconds of the receiver's phone's completion. When the service was launched in 2011, people wondered if it would just be a handy tool for sending pornographic text messages. But the truth is that it's much more glamorous than that. By eliminating the permanent retention of information, Snapchat quickly became a popular leisure chat service, and people were keen to use it to send all kinds of photos to friends. We were amazed by the willingness of people to take ugly pictures of themselves and share them on Snapchat. Snapchat co-founder and CEO Evan Spiegel (Evan Spiegel) said that before the birth of Snapchat, there was basically no ugly photo-taking from the Internet. The big line of communication applications also includes several giants from Asia that have become multifunctional platforms. South Korea's KakaoTalk last year to achieve revenue of 200 million U.S. dollars, users up to 130 million. China's micro-letter, which has a 272 million-month active user, was the fifth-highest application of global usage last year, after Google and Facebook in the second quarter of 2013. Japan's line, which has more than 300 million registered users, is using its platform to sell other applications and drive applications to consume. According to the marketing research company App Annie, 2013, the service was the highest-earning non gaming app in the Apple App Store and Google Play. It's a great example of how to build new product services other than text and graphics based on a communications platform. These new international upstarts are another big reason for Facebook's concern, because communication services are even more prevalent in the developing world than in the United States – where billions of of people have no net. The future of these new internet users is likely to be the first net on mobile devices, and it would not be surprising if they bypassed traditional social networks.