Foreign Trade electric dealer Tomtop launched shopping mobile end, technology leads to poor user experience

February 27 News, with the rise of mobile shopping, all kinds of foreign trade electric dealers have also dabbled in mobile platforms. At present, foreign trade manufacturers Tomtop also launched its own mobile shopping app, PC-side products are all copied to the mobile end, to achieve multi-channel development. However, immature technology leads to poor mobile-side experience.

Tomtop launched its first mobile shopping app at the end of last year, with iOS, Android and ipad versions all online, and iOS has been updated to 1.2. Its mobile end of the product Category list contains a total of 15 categories, including computers, mobile phones, sports outdoor, lighting, auto parts, apparel, jewelry, musical instruments, and one by one corresponding to the PC end.

It is understood that Tomtop mobile shopping application in the promotion of the slogan is "one Auction, numerous surprise" (an auction, countless surprises), and said that the mobile end will provide more special offers and greater discounts, users can enjoy more interactive and faster feedback. However, the billion power network found that its mobile app provides products in the way and the price of the display and PC-side no difference, just copy the PC side to the mobile end, and no place.

Tomtop Mobile Application Promotion page

In addition, the user in the Tomtop mobile application landing, often appear flicker phenomenon, at the same time, shopping process is not fluent, there are many to improve the place. In the Apple Store, the application is not rated, the latest dynamic shows that it has two updates, in addition to conventional repair failures, but also has added visa payments.

Tomtop website Home

Tomtop was founded in 2004, headquartered in Shenzhen, involved in the field of business, Business-to-business, Consumer-to-consumer, operating platform, including ebay, Amazon, Alibaba, Dunhuang Network, Taobao, Tomtop official website, the main products including games accessories, computer accessories, mobile phone accessories, home, health beauty, auto parts, Photographic equipment, audio-visual video, laser/led, clothing, toys and so on.

Tomtop in the industry to Low-cost killer is known, the legend of its gross margin of only 5%, rely on low-cost tactics to spell out the market. According to the Tomtop official website traffic data, Russia is the largest market, the flow accounted for about 28%, followed by the United States, Australia, Ukraine, Canada. In addition, it has built its own warehouse in Los Angeles and has hundreds of SKUs that can be shipped directly from the United States.