Foshan Electric Business Survey: Network retail last year, over 20 billion yuan

Electricity is undoubtedly a hot word, Taobao "double 11" over the years the rising turnover, some enterprises at hundreds of millions of, tens of millions of of the online turnover, stimulating enterprises into the field of electronic commerce nuggets. At the same time, traditional industries and enterprises also through joining the electric business, groping transformation upgrade path. As a manufacturing city, Foshan has a good industrial base, industrial clusters, as well as long-term accumulation of logistics support, with the development of electricity business conditions. What is the development degree of Foshan electric business? How many enterprises have touched the "electricity"? Is the enterprise that touches "electricity" profitable? ...... With these questions, we launched the "Buddha-Enterprise Survey" report.

In this report, we collected, compared to the four cities in Foshan, 2011-2013 years of some data to explore the degree of e-commerce development and the relationship between the electronic commerce and Foshan industry chain. Behind the data, some of the phenomenon is worth pondering: although the industrial output of Foshan is high, but the size of the electric quotient is not large; enterprises to touch the "electricity" enthusiasm is high, but the total number of electrical business turnover, annual turnover of billion in the size of the big-café enterprises not dominant. Foshan Electric Business enterprises in the future how to seek a breakthrough?

The network retail of Buddha-Enterprise net last year to exceed 20 billion yuan

According to Foshan related departments preliminary statistics, the city last year about 80,000 E-commerce enterprises, accounting for the city's total number of registered enterprises last year 390,000 of 20%. This value is higher than the national average, but lower than the Guangdong province, the highest level of development of Shenzhen. Public data show that Shenzhen enterprises to touch the "electricity" rate as high as 82%. Guangzhou 2011 years to touch the "electricity" business has reached 72%.

2012 Foshan Enterprises through the consumer and Consumer-to-consumer network platform to buy 17.6 billion yuan, accounting for the total retail sales of social goods 8.71%, 2013 This data also achieve greater growth, the preliminary statistics show that last year, the Buddha Enterprise through the consumer and Consumer-to-consumer net shopping platform to reach the gold over 20 billion yuan, an increase of 13.6% , preliminary statistics, Foshan last year online turnover total data has exceeded 190 billion yuan.

Although the overall turnover was more prosperous than the year before, individual electric dealers were not optimistic about the transaction. Reporter survey found that the online retail turnover of billion-level "big-class" Buddhist enterprises, currently only a wood industry company said sales last year close to 1 billion.

Another data show that Foshan's industrial output value has been trillion, but the electricity quotient in the enterprise sales accounted for less than 4%.

Analysis：

Foshan Electric Business turnover

A low share of GDP

The proportion of the turnover of electric business to GDP, to a large extent, reflects the size and development of the city's electric quotient. such as the high degree of development of the canton and Shenzhen, the ratio of 46% and 74% respectively, Dongguan area ratio is 36%, but Foshan only 23%.

Analysis: Foshan electric business contrast wide deep WAN still has the gap

Guang-Shen is the province of E-commerce development of the highest level of two cities in the country also ranked in the top 10, and they can be seen in contrast to the Foshan gap. 2012 Foshan E-commerce market turnover exceeded 160 billion yuan, and Guangzhou, Shenzhen, the same year's E-commerce market turnover of 1 trillion yuan, 600 billion yuan, Foshan contrasts the data of the city, the gap is still very large.

Dongguan and Foshan together for the manufacturing city, Dongguan the same year's E-commerce market turnover of 180 billion yuan, also slightly higher than Foshan.

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Business-to-business transactions accounted for a total of 80%

The domestic electronic commerce is mainly the enterprise to the enterprise's Business-to-business electric dealer, Foshan is no exception. 2012 Foshan E-commerce market turnover exceeded 160 billion yuan, of which business-to-business turnover reached 141.3 billion yuan, accounting for 88%. Products sold through business-to-business are mostly industrial products. Therefore, the industry generally through the ratio of electricity quotient turnover and industrial output value, to analyze the degree of the development of a city's electric business.

2012 Foshan Electric business turnover and industrial output value ratio is far lower than Guangzhou, only 1/6 of the latter.

Dongguan and Foshan are manufacturing cities, the GDP of Guangdong province, the third, four, Dongguan data on Foshan has great reference significance. Reporter calculation found that a number of core data, Foshan are lower than Dongguan. Among them, 2012 electric business turnover low out of Dongguan 20 billion yuan, electric business turnover accounted for the proportion of GDP Foshan low from Dongguan about 12%. In comparison with the total retail sales of consumer goods, Foshan still does not dominate, Dongguan accounted for 132%, higher than Foshan 79%, Foshan is 1.6 times times.

Analysis: Some of the Buddhist enterprises become a mere formality

Wang Xianqing, director of the Institute of Circulation Economics, Guangdong Business School, said that the electronic commerce in Foshan started late, and at present it is basically in the stage of entering and primary application. and wide deep as early as more than 10 years ago, began to explore the electric business path, and gradually formed its own characteristics. Dongguan Electric business is also very early, five or six years ago in the development, and a number of well-known electrical business enterprises.

Why is the core value of many electric companies in Foshan behind Dongguan? He said that in addition to the early start of the advantages, Dongguan also has to accept the broad depth, especially in Shenzhen, the natural advantages of radiation, the surrounding electrical business environment, easy to form talent gathering, corporate aggregation. Dongguan's matching is better than Foshan, especially the consumer service industry matching. He also analyzed that the Foshan economy is mainly domestic, many traditional industries must rely on dealers, but the development of electricity dealers are often easily conflict with the interests of dealers, resulting in Foshan electric business is difficult to launch.

Well-known home of the company, the CEO of the company said, the Buddha to touch the "electricity" easy to start, because Foshan has excellent logistics, itself is a manufacturing base, but bigger and stronger difficult. Foshan Furniture Manufacturing enterprises to small and medium-sized enterprises, low-end manufacturing, quantity, quality is inferior to others, may be quickly replaced. "He revealed," We contacted Foshan furniture manufacturing enterprises, one months thousands of solid wooden bed can not do, or could do but high cost, the process is not very good. Dongguan Export-oriented, basic is the assembly line operation, good workmanship, a large number of advantages, big single cost-effective. Touch ' electricity ' Foshan enterprise if want to increase sales, still want in quantity, quality aspect more effort. ”

Foshan Electronic Commerce Association Responsible Person said, Foshan furniture, ceramics, sanitary ware, clothing, children's wear, household appliances are very suitable for the electrical business, the potential is great. Large-scale enterprises are less likely to do with some of the Buddha-Enterprise to do a mere formality, many traditional business owners have realized that the electrical business is very important, but itself does not participate in supervision and management, that recruit employees can be developed well, not good business.

Reporter investigation found that the fear of offending dealers, Foshan, some enterprises do not dare to vigorously carry out the main reason for the electricity business. Foshan Electronic Commerce Association Responsible Person thinks, the enterprise does the electric dealer should handle well with the dealer relations, expands the electric Commerce experience channel, will line on-line under the perfect fusion, is advantageous to the enterprise development.

Outlook: Foshan Electric business Development Stamina Big

Foshan E-commerce Association Responsible Person explained that in different industries, different fields, the electric business "waist" business definition of different, but the basic turnover billion below. He believes that the current "waist" enterprises are many, proving that the development potential of the Buddha-Enterprise electric power is very big. Foshan has an industrial chain, logistics chain matching, Foshan boss is not short of money, there is a wealth of funds flow, as long as the strengthening of the electrical business personnel training and other supporting, the Buddha-enterprise development will speed up.

Reporter noted that the Foshan government in recent years also actively support the development of electricity, from the talent, funds and other aspects to give support or assistance. Shancheng District and Nanhai District in the financial incentives are relatively clear, respectively, the new arrival of the Electric Business Enterprise Awards 1 million, the highest 2 million. Foshan in the past two years has also emerged several electric business park and Logistics park and other platforms and ancillary facilities, is expected to the development of the electric business industry has a greater promotion.