Founder interprets Digg failure: squeezed by social media

Kevin Rose has been on the cover of Business Week in 2006, Sina Technology news Beijing time, July 14 morning, after the Digg sold to Betaworks, the company's founder Kevin Ross (Kevin Rose), the first media interview that Digg failed, Because "social media grew up." Ross said he sold some of the company stakes in Digg's number theory venture capital, but "didn't make too much money". However, it is only one of Ross's many regrets. He founded the social News-sharing website in 2004, and has since been a top executive and director until the company was sold. Digg is one of the first social media sites to help users roll out the news without having to rely on media editors. 2008, the company's valuations were once more than 160 million dollars, but eventually sold to Betaworks at a price of 500,000 dollars. Ross blames the company's own mistakes and the rise of industry rookies such as Facebook and Twitter. For example, the revision of the summer of 2010 was a big mistake. More importantly, Mr Roth argues that Digg has reacted too slowly to outside criticism. "We are anxious to upgrade the flow. "When we get the picture, a lot of users are out. He added that Digg's ability to clone sites such as Twitter and Facebook was also a big mistake. "We do a lot of things that don't match our genes," he said. "he said. Twitter and Facebok are starting to nibble on Digg because the two sites have become the best source of news and information, which is the main reason Digg attracts users, says Mr Roth. He said: "Twitter has become an important channel for breaking news on the internet, and Facebook has become a major platform for sharing links, and social media is really growing up." He also said the new sites were simpler and more convenient to share content, but "it takes 8 steps to publish a link on Digg." "The last thing that's crushing digg is technical. In the 2010 revision, Digg wanted to adopt a new data center, but because MySQL database software encountered problems, they began to use another open source database called Cassandra. "There is a problem with the code in our revision. "There is nothing worse than knowing that there is a problem that cannot be solved," he said. There was no Amazon online service, and if it were today, it would be much easier to solve. "But Ross still believes that Digg is expected to succeed under the new leadership structure." He said that the company's annual income of about 3 million or 4 million U.S. dollars, monthly independent user visits to 17 million, before the financing of the remaining part of the funds. (According to comscore, the number of independent user visits to Digg was more than 7 million this May.) If Digg's staff were to shrink to 5 people, he said, it would make a profit. "To regain a new life, it needs to bePeople who are aware of real-time network management. Ross said. Ross did not regret having not sold Digg earlier. In fact, he doesn't even know if Digg is the right time to sell. "At its peak, no one knew how to value Digg. "he said. In early 2006, Ross Levinson Ross Levinsohn, the News Group's CEO of Interactive Media, had encouraged the media giant to buy Digg, Ross recalls. Ross met with News Corp and its chairman Rupert Murdoch (Rupert Murdoch) at the time. "His team wants to buy Digg, but he knows neither our business nor our model." "he said. Mr. Roth said Digg had several deals coming up, but it failed to do so. Today, Ross has become a partner with Google Ventures, Google's venture capital company, and is starting to focus on new investments. (PEI)