Founder of the Temple escape: Simple and interesting is the secret of pop

Note: The first row in the middle for Shepherd "Sohu It News" Shepherd and Natalie, in the United States is just two very common names, but these two names for the impact of the app market is huge, they developed the world's most popular mobile phone games-the temple fled. Then they launched a more perfect temple escape 2, let this cool game to a higher level. Today, the world's most popular game founder Shepard received the Sohu it interview, not too much esoteric truth, simple and interesting is the Temple escape the greatest secret. Shepard doesn't look like a millionaire, he works every day, wearing simple, tall, laughing like a big boy, from the looks and his original programmer's work at all, he and the programmer's only relationship with the job is his wife Natalie, they met the same company programmer. They are absolutely hardcore fruit powder, they bought the first iphone when it came out, and then Apple announced the opening of the app Store, which was once a programmer's sense of smell told him that their chance came. The start stage is always tough, as they expected, before the temple fled, they developed a total of 10 games, only to stir up a small ripple in the game, but as they say, if they succeed, it is a great opportunity, Eventually they succeeded by relying on the temple to flee. It's simple and fun. The Temple escape is being held around the world, and Shepard believes that the main reason is that the game is free, and very simple and interesting, open the game quickly and realize the fun of it. Players do not need to pay to download, which gives many users a chance to experience, through this experience so that they love the game. And the user how to like this game, just hope it is simple and interesting. Temple escape through simple gestures to manipulate the game characters can turn, jump, slide away from the obstacles. But it is also not lack of depth, players always have goals to complete, various challenges, and a variety of tools to unlock. They want to collect gold coins, buy props and expect to create higher records. Now tens of millions of players are playing the temple escape every day, and create new records, and even some game video, the player scored tens of millions of points, to be sure, some place in the world, some players can get hundreds of billions of points. Failure is not to be feared summary lesson continue to attack the reason for the success of the game is not so simple. There are more than 20 million apps in the App Store, but there are not many apps that are remembered. The temple fled the release of the first week to download more than 20 million, so far the download has exceeded 170 million, no one knows the end of the number, and no one knows how the couple put in the effort and try. They had to give up the idea because of the previous failure, and finally the couple gritted their teeth and persisted. Shepard also mentionedA failed game-the biggest adventure, they learned the lesson, decided to abandon the phone does not fit the touch screen of virtual joystick manipulation. Then they went through a lot of experiments, and finally determined the idea of the game design, with a few simple touch gestures to control the role of the game to the left, right, or even a straight line. They began to follow the idea of designing a game in which the right hand can control a character, especially when the character is constantly moving forward and running in a maze of twists and turns. As we emerged from the embryonic design of our game, we tried to get the characters to run on the wall, perhaps on the wall of the temple. From this, we have successfully designed a series of explorers path, this is today's temple escape game. From the point of view of the player is precisely because the discovery of this law, laid the foundation for success. They are exploring the characteristics of mobile games, always imagining in the mind how people hold and manipulate these devices, and thus design their games on this basis. The market's need to create a gaming experience revolves around a couch that can replace the player sitting in front of the TV, and requires a player to waste a lot of time playing the game, Shepard argues. This is definitely a big development space. In today's so open and shared market environment, innovation is everywhere, even independent developers can achieve great success. In the end they achieved great success. This is the current lack of domestic developers, that is, from the user, focus on innovative elements. At the moment, Shepard said, they are not rushing to launch a new version of the game, but are focusing on continuing to optimize the Temple escape 2, adding more content and gameplay features to the game, and bringing a better gaming experience to the user. We have reason to expect that a team of just eight people will bring us a bigger surprise.