Four embarrassing situations of domestic business-to-consumer

China's E-commerce in the 2010 from the development process is entirely a lightning, horse Pentium, only the third quarter of 2010 China's online shopping market transaction size of 121 billion yuan. Vertical to the industry-type conversion, the industry to the portal-type conversion, and joined the group purchase, SNS mode, attracted the country, both inside and outside the capital of massive investment. Domestic netizens have formed a habit of online shopping, each site has developed a loyal user. The whole business market is booming, it is really "wind water".

However, in the actual market situation there are many problems and regrets, these deficiencies are not willing to face and the existence of the objective. Like the previous article, the author of the country still maintains a realistic attitude, in this article on the development of the 2010 market, the embarrassing situation.

The embarrassment of talent

"The most valuable is the talent" is not only a funny movie lines, not a symbolic corporate culture, but the real impact and limit the development of China's electric business potential elements. The Chinese electric quotient is likened to the Audi Q7, then the talent supply engine only achieves the drive demand of Volkswagen. This is by no means unfounded and alarmist, although the domestic major institutions have set up "E-commerce professional", "Marketing professional", "logistics professional." But, and what these students really learned in school, in China this very special electric business environment can play what role, completely is a mystery the same unknown.

The huge investment of foreign capital, the strong support of each big city government, the wave of domestic investment, so that 2010 years of electric business development too quickly. So many people have not been reflected in the Internet, the electricity business has been red and red. Countless electronic shopping malls springing up, like the forest-like clouds. At this time the advanced operation of talent, market talent, technical personnel, there has been a huge "supply and demand shortage." The reason is very simple, over the past few years, the pioneer people of China's electric business are most successful or take the opportunity to rise, or else there is a good club. But the emerging third echelon, obviously still cannot undertake the heavy burden.

The author of such an ordinary electrical business workers, have received 17 different search companies in a week phone calls. In such a state of electric business enterprises, it is inevitable that the second, will be required to reduce indicators, to achieve rapid operation, to seize the market position as the primary goal. However, the consequences of this can only be described by the word "calm".

Second, the source of embarrassment

The author once in the "group purchase site hegemony is the Warring States Period or bubble era" mentioned, chaotic group buying difficult to go far, because its commodity homogeneity too serious. And China's electric dealers still have this embarrassing situation today. This point, there have been a number of traditional business owners expressed doubts. China's large logistics, rich in goods, full range, how can China's electricity suppliers lack of sourcing? But this is a real situation, it is well known that the commodity prices of electronic shopping malls lower than offline channels, the only way to change the public consumption habits, training netizens consumption loyalty. In addition to the sale of goods without geographical restrictions, the target group Datong, resulting in the full transparency of commodity prices, this time the business must choose to be "loss of profit yell." "Jingdong Mall" on the previous number of mobile phones are below the purchase price to sell, is to occupy the market, this situation in the electric business competition is very common.

In this state of price transparency, it is required that the mall must find the most advantageous, lowest cost, the best quality supplier home. It still seems like a very simple thing to do, and money doesn't worry about buying good goods. However, due to these conditions of high-quality suppliers and manufacturers, basically have a relatively stable traditional sales channels and long-term cooperation agent distributors. As a result of the production capacity constraints, we must first ensure that the traditional distributors supply, it is difficult to ensure that the one-time procurement of the business. The retail price of the consumer is far lower than the traditional channels, the purchase prices will naturally be wildly priced, many suppliers feel that the profits of the cooperation with the consumer is too low to outweigh the gains. Also led to the electric business industry appeared in the "Rob goods" behavior.

Third, the profit embarrassment

The electric dealer's profit model is simple and clear, is earns the commodity difference. There is no denying that many large and small electric dealers, and the Association of the 2010 have ruthlessly fished a few barrels of gold. However, due to the above factors, commodity prices have to lower than the price below the line, even in order to achieve the annual water target, can do anything below the same platform sales price. This state leads to a simple profit model of the electric dealer, but it has a huge complex danger.

But can not conceal the embarrassment of the actual situation, a lot of electricity in the annual income of millions of, tens of millions of millions or even a few billion of the water behind, get only a small amount of profits, and even the electric business is "flowing water, profit shy." Compared with the average gross profit margin of the "30-300%", which sells goods under the line channel, the gross profit of the electric quotient is rarely more than 15%. Once the cost of labor and expensive marketing is deducted, the profit margin of many electric dealers will become "negative".

And even more frightening and worrying is that the Internet users usually choose not to invoice, which is also the electric business can keep the business of low prices for sale of important reasons. But if a country is forced to do so, all online goods must be taxed at a standard rate. So how can China's electric dealers survive? Only on behalf of all electric businessmen together "blessing".

Iv. pattern Embarrassment

The Chinese people spread the most distant tradition is "follow the bandwagon", this habit can not good or bad. Can only say to use in the electric business environment, really is lets the person tense and is anxious. Group buy "meteor shower effect" here will no longer repeat, it has been a lot of electrical business enterprises "Heart will never erase pain." But it has to be said that the Chinese Internet, although always need entrepreneurs, need to pioneer. But if those small and medium-sized group purchase website and completely do not understand the electric dealer's small investors, can slightly calm for a few months or a little precipitation to intervene again, the country will be policy interference "group buying" is still unknown.

Through group buying to see the business model, it is not difficult to see: too many industry-type customers to the portal type of charge, the type of products are no longer specialized and refined, are all-inclusive. Want to dabble in the electric business people dare not imitate and can not imitate, then appeared foreign "buy" this kind of dapper mode, naturally appeared "wolf more Meat Less", "youboy" results.

In a "marketing analysis" for a company, it found that the company had only more than 10 employees, and the boss took a breath to make four group buying websites. Without a penny of the market costs, every 3 employees responsible for the promotion and maintenance of a website, must reach a certain amount of traffic every day to give full pay. I don't know how the company's employees are doing their job, but I've heard that half of the company's employees are quietly casting resumes for jobs.

In this paper, the author is really to explain that too many small and medium-sized electrical business irrational and blindly follow suit, not only harm themselves, but also hinder the healthy growth of China's electricity business. China's electric dealers are still just a toddler, compared to Europe and the United States, and countless large and small electric sites are the nutrients and energy supply. At this time desperately feeding hormone food, potential damage will have a huge negative effect!

Of course, the 2010 electric business is still a lot of happy, fruitful, the author also sincerely wish all electric business enterprises can be a solid take-off, all problems and hidden dangers can be eliminated in the bud!