Four Pillars of network Business (one) network platform

Fixed shock from traditional business management into network business Research and training for many years, from 2002 to sweep the building leaflets to recruit a two-hour lesson per person 500 NT $, a Web page 600 nt "Business" to enter the mainland two years ago to promote the training of Internet marketers, contacted http:// Www.aliyun.com/zixun/aggregation/14667.html "> Cross-Strait customers from the stall business to large enterprises are also a lot, although the network has been changing, but summed up some important factors are unchanged, called the network business Four pillars of the heart, The four pillars were 1. Network Platform 2. Promotion Resources 3. Education and Training 4. Four pillars of communication and consultation: core competitiveness
First talk about the network platform, why is the network platform rather than the site system, in fact, the implementation of network business carrier selectivity is quite many, you can choose Consumer-to-consumer Auction platform, you can select a business-to-business platform, you can select a business system, or only blog, or just a forum BBS, even just a single Web page with the promotion of resource applications, in the 02 sweep building development Business, there is really a small restaurant selling mutton hotpot only a page, address, map, telephone (no mailbox, because the boss does not surf the Internet) is his store menu and price, all on a page, The boss, who doesn't surf the internet, thinks that's all he needs is a Web page. And not he also needs to update the care of daily or online customer service, also do not need to pay online before the backstage to see if there is no delivery, so the choice of the network platform is to choose a third-party platform good? or download the source code changes good? or redevelopment? It should be noted here that the appropriateness of the network and the familiarity of two parts

appropriate to consider their own industry attributes and marketing purposes, for example, agent and retail in the same site may not be able to eat a fish two, nor what goods need shopping cart system, the current to get a website cost is much cheaper than a few years ago , with the development of software and technology, and even more and more station system will become a free resource, but now self-developed or outsourcing Web site production costs are still very disordered, the exact same site costs can reach several times more than the price difference caused by many factors, So in the Network marketing division of the Knowledge system first class is the first "web site construction Cost effectiveness" this aspect of the discussion, fixed earthquake has half joked that "access to the Internet, excellent leadership and excellent engineers may be the network to burn money to start", this How to say? Excellent business leaders into the internet sometimes because of "excellent", many aspects have their own unique ideas of innovation, these ideas to the development of the station is bound to have a lot of development process from zero to some, if the excellent engineers will inevitably reach the leadership of the task as a proof of their own technical abilityWithout any flexibility, the cost of manpower and time is not a small number, so some of the leaders who have taken lessons will regret not having first class to understand some of the basic cost-benefit related things, spent a lot of money in vain (enterprises need to learn to use the Internet to sell their goods, rather than learn a lot of Internet theory and technology, Network marketing technology is very important, but unless the enterprise is going to be a network marketing service provider, otherwise can not put the cart before the horse, forget the original access to the Internet business purposes?

The familiarity of the network involves the fact that the enterprise itself has no relevant professionals to compare the price/performance of various network platforms, and the use of platform to control the proficiency of the platform, the station system will declare their own system, how convenient, but in fact, the two are often not co-exist, like mobile phones, A multi-functional mobile phone operation is certainly more complex than the entry-type mobile phone, if the phone is just to pick up the phone, send a message whether the need to buy multi-functional mobile phone is a matter of opinion, perhaps bought after will find used to also just pick up the phone, send text messages (show off for another matter) The same situation may occur on the website platform, once contacted a station system, on the function of the complete surface is quite complete, but because it is too complete, the background of the basic setup project has dozens of of many, not to mention the site system is very little contact people, the general operator light to be familiar with those functions also have a time to explore the line, So that system although the emphasis is "small and medium-sized enterprises self-help building Station", but most of them still have to rely on professional dealers to complete the construction, some do not have the capacity to rely on the construction of the company's own built dealer performance on the miserable the

so in the choice of network platform, For small and medium-sized enterprises, which generally do not have network marketing professionals, choosing a third party platform for training should be a better way to get started, reduce the need for some procedural technology, focus on marketing and management, and focus on the needs of people, such as the initial demand for network marketing technicians will be art rather than programmers, Wait until a little familiar with the internet and then advanced to build the station system or self-developed, there will be more specific Web site needs and planning.