Four strategic layouts of automobile electric dealers

Hot double 12 snapped up again let people appreciate the madness of the electric quotient, but also further aroused people for the car such large commodity electric business thinking. From 2013 Auto Electric Shangyuan began, the main body from various fields of automobile industry began the process of electric business, in many participants, easy car with a more prominent advantage to go in the forefront. In the one-month-old 11-car carnival, easy car to refresh the Chinese car electric business record, successfully defending, in the recent Q3 quarterly earnings, easy car disclosed its easy car • The third quarter of the car sold more than 29,000 Taiwan's achievements, by the capital market hot, highlighting its normal car electric dealer's phased results. Although the data does not explain everything, but at least can sack, from the car to spy on the strategic layout of the enterprise level, to explore the field of easy car electric car to win. Carry on the normal automobile electric business banner as a new type of retailing in the age of Internet, electronic commerce is the change of sales channel on the surface, the essence is the change of life and consumption mode. To the automobile enterprise, the automobile electric dealer is not only the on-line sale, but is coping with the internet age huge change means and the tool, through this realizes the enterprise management and the user communication innovation. In the automotive industry, short-term promotions can not build a daily online sales channels, for the automotive enterprises, it can not cure the standard, but also to deal with the internet changes in this, so the car can only be in the form of normality. Take a step back, if the cat, Jing Dong a year only pick a few festivals to sell goods, they can also call electric dealer? The reason is simple, but it is difficult to do. Engaged in automotive electrical business services in many enterprises are currently adhering to the normalization, and advocated in this most prominent is the easy car. 2013, easy car detonated China auto industry's first round of electric power business has declared the importance of car electric business normalization, 2014 and launched the easy car • Hui buy cars, easy Car Mall two of the normal electric business platform, the realization of 365 days a year online selling cars. If the short-term promotion is a soldier loose, temporary recruitment, organization loose, no fight, then the normal electricity dealers like the regular army, complete system, tactical clear, well-trained, natural advantage obvious. Through two normal electric business platform, easy car and auto manufacturers, distributors to achieve a sales system, personnel team of the overall depth docking, build the industry upstream to carry out a rapid and stable vehicle electric business channel, to cultivate a relatively mature car electric business model. After the daily running-in collision, easy car of the normal car electric dealer also made a phased achievement, Q3 earnings conference call revealed, easy car • Car in the third quarter of 2014 more than 29000 online transactions, the first time to show the world the normal car electric business performance. In the crowd Xuan shout to realize the normal time of automobile electric dealer, easy car has come up with tangible results. Rome is not built in a day, not the normal car electric power business and practice, expect cramming to participate in the electric business war, not only can not achieve the immediate victory, in the car electric dealer this road will not go very far. The platform strategy to be centralized previously, large data Service Providers "Association letter • Network Data" has issued a vertical networkStation value report, will be easy to invoke as the new standard site value of the model, that Yi Sheng led the car vertical web site from the media phase to the trading stage. As the media, the goal is to attract the most users to visit the site, and improve their stay in the site time, so the inevitable advocacy center, especially the PV, UV and other traffic indicators. But in the fragmented era of the Internet, the so-called portals, traffic is becoming more and more diverse, unpredictable, so the central becomes more and more difficult, the cost of implementation is getting higher. For easy cars, the implementation of platform strategy, advocated is to go to the center, the use of near-field transactions to provide users with services, that is, where there is a user on where, where there is a user where to provide easy car services, and do not require users to access the easy car network, it is easier to obtain accurate users, to facilitate trade. At present, under the platform of thinking, easy car has its own products and services pushed to Baidu, 360, Youku, millet, Ctrip, gold, UC and other applications, active close to users, meet the needs. For dealers and car manufacturers, easy car also with the help of Isi platform, for them to provide based on easy car network, including hundreds of Internet web site marketing and electrical business operations services. Platform strategy coupled with services as the core strategy, making easy cars in the car crowd in the brand awareness and recognition greatly improved, and even some users in other sites to lock models later easy car under the single, this for easy car car electric business development is undoubtedly helpful. At present, easy car is also the only continued in the financial report to disclose the relevant indicators-sales leads enterprises, in the third quarter of 2014, easy car for the dealer customers to take more than 15.5 million sales leads, and create a new record. Another detail worth noting, the three quarterly earnings revealed that the car Q3 the overall sales volume, indicating that the volume will gradually become a new focus of easy car attention. The industrial gene that wins upstream help is like a coin with two sides, the side of the easy car is familiar with ordinary users of the car life, the other side is the car manufacturers and dealers familiar with the intelligent marketing program provider. To the dealer service started the easy car, formed the innate automobile industry gene, after more than 10 years accumulation, has brought the rich industry accumulation and the resources superiority, has laid the solid foundation which develops the automobile electricity merchant. As you all know, the automotive industry has a history of more than hundred years, and the international level is very high, fierce competition, is a breed of Shing-level market giants. In such an industry to do such a major change, is far-reaching things, no profound industry understanding and deep accumulation of resources, can not get the support of upstream vendors, but also can not pry the existing interests of the pattern, can only be moving fur, there is no chance to win. In this regard, easy car appears more handy, not only already with more than 95% of the country's car dealers have launched a cooperation, covering 1234 lines of various markets, but also set up branches in various branches, to achieve localized infiltration. In addition, the easy car every year to host the "Car Dealers Forum", "Car man night" such activities, build industry communication platform, not only increasedStrong understanding of the automotive industry and the depth of business penetration, but also the actual action to repay the industry. Industry accumulation makes easy to get the general Internet enterprises can not match the automotive electrical business understanding and industrial layout depth, not only attracted baic, hippocampus, Guang-Ben, Dongfeng Nissan and other brands to carry out exclusive sales cooperation, but also make easy car electric business layout of the car increasingly mature and show results: for car dealers and manufacturers of differentiated needs, Respectively launched the easy car • Hui buy cars and car shopping mall two platforms, has become upstream partners to carry out the first choice for the operation of electric operators. Covering the whole cycle of service closed-loop as with other electric dealers, the strong vitality of automobile electric power also comes from its ability to crack the consumption pain point in the existing car-buying process, and finally realize price transparent, convenient purchase, convenient test drive, fast pick-up and other service optimization. Dual 11 day, easy car United SAIC launched the "whole city trial Love"--mg,gt large-scale debris time test drive activities. This line under the combination of activities, a breakthrough in the car sales process is the most difficult to standardize, the most risk of the online test drive link, for the entire vehicle O2O electric power to do a positive exploration. In fact, the test drive is only easy car for consumers to create a closed-loop service to the latest attempt, before this, easy car product line has long been from information, community extended to auto finance, second-hand car trading, after the market and many other fields. With the above product layout, easy car as if around the user's automobile consumption cycle has developed a number of service network, even if the first node did not catch, the back of a number of nets can also stick to users, so that users use the service of easy cars. Why would the easy cars do that? Because the car is not a hand to pay the one-time, car user consumption Behavior survey also shows that most consumers every five years have a choice of cars, car, car, change the cycle, means that the car electric dealers must be considered enough to meet user needs. To serve the easy car early from the PC end, mobile end of the five-year consumption cycle layout, to provide users with the cover of the selection of cars, car, car, transfer and other automotive consumption cycle of the entire service. From the double 11 and Q3 earnings, the performance of the automobile electric quotient is normalized, we can find out the strategic layout of the easy car enterprises: stick to the industrial gene, to the platform of Strategic approach to the transaction phase, to the normal construction of the cornerstone of automobile electric power, to cover the whole cycle of automobile consumption layout highlighting service competitiveness. For the stones stage of China's automotive electric dealers, easy to explore the car is undoubtedly a reference, easy car road will attract some peer enterprises to follow. Only a growing number of such enterprises like easy to develop, in order to promote China's car dealers usher in a new stage.