Friends Circle Electric Business potential first show: there are sellers of millions of water million

Wen/Guxiaopo Ali do social and flower not open, micro-trust friends circle but inadvertently planted Willow became a new social marketing platform. "Micro-trust circle, a Buddhist girl, three or four people monthly sales millions of." "New Hui Shang Alliance brand PR consultant Zong Ning burst material, the small partners are shocked." Previously beautiful said and Mushroom Street and other public accounts in Weibo crazy brush screen marketing was reorganized, in June this year, Tencent official said that micro-letter is not a marketing tool, marketing agencies and websites to micro-credit marketing has become cautious, and some sensitive ordinary users have started in the micro-trust circle to start a small range of electrical business, This humble way has brought a lot of benefits to some of them. Sellers abandon Taobao moved to micro-letter bank transfer income million NetEase technology linked to the above said "Do the Buddha Licensing Girl" Lu Qi (micro-signal dandan103195145), she has begun to do a full-time micro-credit business, and bought a house in Thailand. Lu Qi in the micro-letter to do the Thai Buddhist brand business, sell some Buddha brand, Guman, heart lock even drop topped (corpse oil) and other religious products, the most important product is Guman, this is a kind of "Buddha Boy" from Southeast Asia, after the monk or Mage, for the trust of good people to protect the peace. Lu Qi currently employs more than 10 employees, each operating a micro-letter account, the monthly water in about 501 million yuan. But this performance is not flat up high-rise, Lu Qi's Buddha brand business has been doing for several years, before her Taobao has more than 70 shops, sales and now friends circle the same products. Taobao earned is hard money, the original Taobao store accumulated drainage skills to the current business has brought a lot of help. Lu Qi said, now micro-letter on the income has been higher than Taobao, she has given up Taobao shop, using micro-letter + micro-bo combination of sales. Users in Lu Qi's friends circle in addition to see a variety of products, you can also see about the Buddha card, Guman some knowledge, as well as her personal life sharing, and can communicate with her directly. Lu Qi, said the micro-letter trust than Taobao High, and now most of her clients are directly through the bank card transfer. Religious products have certain particularity, but Lu Qi is not an example, she said in the industry, she is not the only successful elite, another in the micro-letter to do Mei Jie and nail business Nancy teacher recently also quite concerned about, her monthly water has done two hundred thousand or three hundred thousand. In addition to the professional "circle of Friends" sellers, there are some users in the circle of friends part-time to do "small rich namely Ann" business. Sellers Archillea use their spare time in the circle of friends to sell some girls clothing, investment two hours a day, monthly income maintained at 3000-5000 Yuan. Archillea do not have their own Taobao shop, but will be found on Taobao pictures directly to the circle of friends, a user after buying her directly from Taobao store after the purchase to the buyer, Archillea said: "Each can earn dozens of yuan, the cost of procurement from the wholesale market is lower." "Consumer-to-consumer marketing embarrassment: Taobao too heavy micro bo too noisy micro-letter based on the relationship between the marketing hasAfter showing the power of a real social power, Alibaba has failed in many attempts to socialize, and finally simply am a stake in Sina Weibo to complete the institutional layout of social electric dealers. Compared to Taobao, the micro-credit circle of operation costs and operation is much less difficult, users can directly photograph the mobile phone upload, do not need to spend money to purchase traffic, did not build and beautify the page process, and the buyer to carry out the direct communication anytime and anywhere, previously Taobao played the "2" in Consumer-to-consumer, and now micro-letter bearing this role, Zong Ning believes that the micro-trust circle may become the Electronic Business Consumer-to-consumer mode of the upgraded version. At the same time, Zong Ning said Taobao and micro-blog combination can not effectively promote the formation of the electricity quotient, Micro Bo can be forwarded and the circle of friends cannot, leading to a circle of friends do not have a large number of redundant information, all is original, and buyers can not see each other's comments, opaque communication system has brought a certain profit space. Archillea said, Taobao shop similar products too much, even if the same product will have a large number of shops to provide, and the price and quality disparity is very large, users often have no choice, and the micro-letter does not exist in this problem, and micro-blogging players are generally young, many forty or fifty-year-old people will not be on Weibo, But some of them already have micro-letters, and the user base is broader. Lu Qi gave up Taobao shop, using micro-bo for micro-credit drainage, and Archillea will be directly to the source of Taobao, although these users "defection" and can not bring a trace of the impact of Taobao Empire, but become the situation of others marry clothes Taobao is quite embarrassing, trust marketing still risk low-cost start-up or into the Red Sea Lu Qi, Archillea and Nancy both said that many of the users on the micro-trust relationship based on direct transfer to complete the transaction, and did not pass the link between Alipay. "Many of the micro-letters on the relationship between acquaintances or acquaintances, there is a layer of trust in itself." Archillea said that the micro-letter based on real interpersonal marketing to some extent to ease the trust risk of online shopping, the current micro-trust friends circle customers mostly from acquaintances and acquaintances to introduce the relationship, the seller embarrassed to sell the wrong goods to acquaintances, unreliable sellers are also difficult to expand their user base. But it is predictable that with more "sophisticated" players, there will be more ways to micro-credit drainage, with the possibility of more customers based on the relationship between strangers, the lack of transparency of comments and credit mechanisms will create opportunities for some bad businesses. On the other hand, due to the low cost of entry, there will be more archillea such users become "Circle of Friends", on the one hand, the reliability of this approach to reduce, on the other hand, for ordinary users, will be in the circle of friends to see more and more marketing content, which makes their circle of friends It is hard to say whether a conservative micro-letter for Third-party Marketing will constrain it. At present, Tencent busy PC-side of the electric business battlefield, at the mobile end of the electric business layout is also focused on the "sweep" of the entrance level function and location-based local life services, for Friends of the future of the electric dealer may alsomay not see clearly, so the temporary open attitude, but as the trend intensified, can not be included in the existing electricity quotient pattern, but also destroy the user experience of the circle of friends marketing or will encounter Tencent constraints. For now, though, it may be the best time to join the wave.