From "Choose a person" to "choose a service" Aunt help the domestic revaluation plan

The traditional domestic intermediary service, from the line to the line, is the Uber shared economic model in this year's new hot spots. Like foreign Handybook, Homejoy, both in the recent acquisition of 10 million U.S. dollars and 38 million of dollars in financing. Foreign online home economics will make use of people's free time to earn part-time money. Domestic enterprises in this field have been financing start-up companies are E home Jie and aunt Help. E Home clean from a taxi transformation, trying to rob a single way to deal with supply and demand, is a predetermined +p2p mode; Aunt help from the early p2p+ scheduled mode gradually to support only the predetermined mode, relatively concise, product form more like Handybook. Aunt Help (Download) founder Wan Yong, in Qihoo 3.5, responsible for Qihoo 360 security browser products. Although his former colleagues thought he wanted to do something heavier, he wanted to do something more challenging while he was at the beginning, starting from scratch. Since July this year, he has started to build a team. At present, the core members of more than 20 people, they are from Sina, Yi Long, Sohu, handle and so on, which from the tick-tock taxi members, responsible for the development of the line under the negotiations. Recently they have also attracted experienced managers in housekeeping, responsible for the management and training of the Aunt team. Perhaps because of the 360 origin, "user demand" is always Wan Yong on the tip of the tongue. Now he thinks that the domestic company can not be very good to meet user needs, urban users and migrant workers have a natural information asymmetry, this is the opportunity to see Aunt Help. On the one hand, Aunt no client resources, need to rely on domestic companies or intermediaries, the benefits of a large part of the labor is drawn away, labor value can not be fully reflected. On the other hand, users cannot easily find reliable hourly jobs. Through the website and mobile phone booking form, users can according to demand, choose Aunt Cleaning time, clear service range and frequency, 25 months per hour price is not expensive. For the aunt, all the labor remuneration, all to their own, enthusiasm high. After a unified interview, training, grading screening aunt, higher quality, quality of service can also be guaranteed. 4.0 version, the aunt to help clients off the original Aunt Rob a single, near aunt, home Aunt List of functions, the user interface also changed to resemble handbook so, direct election service mode. Aunt help the internal data statistics, the new version of the appointment is far more than the previous version. According to Wan Yong, due to the aunt's familiarity with the intelligent machine problems, Rob Single mode has yet to be validated, and this is not the most effective means of allocation. And let the user just opened the app, according to the score choose Aunt is not suitable, the future version to some excellent Aunt show introduction page. Wan Yong said that users actually do not care who to serve, but the quality of service itself. "There is no 25 yuan service charge Aunt Clean, and 30 yuan clean very clean." For those who score high aunt, the company will give some daily necessities, send her to do some more profitable value-added services, such as floor waxing, increase their stickiness to the platform. He also revealed to Pingwest thatAunt help next to build an online dispatching center, users do not need to communicate with aunts, the system algorithm will be based on distance, aunt's work frequency, grade, the current working state, automatic docking of the corresponding customers, improve the operation efficiency of each link. And plans in the year after, on-line more service category. As of December, aunt Help to have the number of high-quality aunts for more than 500 people, each aunt on average received a single quantity of 2-3 single. The new line of clothing dry cleaning and shoe-washing with an average of 20 a day, Wan Yong explained that at present, in order to control the order, the price is still expensive, but also to make room for future price reduction. Aunt Help in addition to Web sites and apps, in Beijing about 10 online stores, these stores mainly to undertake the recruitment and training of aunts. The interview includes the Mandarin level of the aunt, communication skills with people, the ability to find a road, punctuality and skill interview. For these after rigorous interview training aunt, Wan Yong's longing is bold: Aunt can do recycling, washing clothes, dry cleaning Service "distributor", even the cook. For example, customers home to recruit guests, aunts can buy vegetables, washing vegetables, cooking, cleaning, recycling, complete the entire service. Aunt Help also "name does not match" to recruit male hourly workers, they can be the husband of these aunts, or blue-collar workers, to undertake such as change locks, maintenance, pipe dredge such physical activity. In fact, Aunt Help is also prepared through the form of cooperation, with Third-party service providers, in some low-frequency services on the cooperation. For example, now with more than 50 dry cleaners to reach a cooperative intention, the future may expand to repair, recycling, moving and other fields. Asked how the money received to spend, Wan Yong said will be placed in three areas: 1. Expand the team. Further clarify the respective division of labor, with the full-time person corresponding things. 2. Expand the city. Strive for next year in Shanghai, Guangzhou, Shenzhen to achieve a certain scale. These cities will send the part of the market in the past, combined with local recruitment of talent, the formation of a team, in the form of blocks to advance gradually. 3. Brand building. By improving the quality of service, advertising investment, and housing agents, tourism companies, decoration companies, resources or promotion of replacement, enhance the brand awareness.