From first finance to Curiosity daily

Abstract: In fact, the first heard that I would like to interview Yi Perilous Peak, I was refused. Because he's my old boss. Once upon a time his office in the first financial Sunshine 100 was always a few clear windows, from the floor to the desk spotless. This time he greeted me warmly.

In fact, the first heard that I would like to interview Yi Perilous Peak, I was refused. Because he's my old boss.

Once upon a time his office in the first financial Sunshine 100 was always a few clear windows, from the floor to the desk spotless. This time he greeted me warmly. Walking into the office of the Curiosity Daily in Soho, the glass coffee table littered with magazines and his MacBook, and I picked up a card from the floor of the CEO of a video website.

From first finance to Curiosity daily

As the founding editor of the first Financial weekly, after making China's most commercially successful financial magazine, Iraq's perilous peak started its business last April.

"It was supposed to be three months ahead," said the 36 Krypton, "and I also submitted some reports on the first financial reform." State-owned enterprise reform, always said to use the existing people, not disorderly, so decided to go out and do it.

"The core problem of traditional media is not content, but the efficiency is lower, the same circulation, a year ago need 10 million to spend on the channel, now need 20 million", once thought "dead Magazine will be Bad magazine," The Yi Peak now part of the change of their views.

As of the end of 2014, the Daily Curiosity daily access user has been a very small number of six digits. To achieve the same number of subscribers, Yi Peak in the first financial weekly spent five years. Two months later, Curiosity's day-users have doubled, and "an average of about three articles per user will be read", a figure higher than most tech or financial blogs.

"I do not have any resources ah, did not bring a few people out, the middle also ran a few", the Yi Peak think outside some of the statement is not fair, "I was doing a weekly magazine is self-made." We are a group of media people come out to start a business, others always say there is resources. Just say surging news, what resources can they have, not just stare at CCDI's website all day? ”

But there is no way to deny the Yi, the "Curiosity daily" on the initial line of the first financial weekly to promote support, many reporters at the same time for two of the media, many people think this is the first financial internal projects. It was not until later that the two sides separated.

Left the original first financial platform, Yi Peak now feel as entrepreneurs anxiety. Once in the first financial weekly Youboy editor-in-chief, now find channels, talk about cooperation, digging people, is no longer as handy as before.

"Millet, 360, today's headlines I have been to talk to people, talk about the end of the following", the Yi Peak told 36 Krypton, "I went to talk with Lei two hours, talk to the last lei forget who I am." A lot of people are looking for him to invest, he has his own cliché, and everyone says so.

Lei no curiosity daily, but cast an interface. The interface had to do with China Bloomberg, and now it is ready to prepare China's largest media league. Interface founder He, and the same as the Yi Peak. Are the first financial weekly's founding editor.

"Do you need financing?" ”

"Melt Ah!" ”

Yi Peak from the cupboard to take out a box of pills, eat and then lit a cigarette,

"Recently also saw a lot of investors, a lot of people let me do this, very stupid." ”

Yi Perilous peak only want to do content, and then rely on advertising to make money, he now has no shortage of money in hand. The "Curiosity daily" was rumored to have received a small sum of money before it went online.

"100,000 (day independent access) before the user we have not done promotion," the Yi Peak told 36 Krypton, "later found some promotional channels, but feel that the promotion of the iphone is a liar, Android problem is also very large, once a sudden more than thousands of users from Ningxia, Tracking the equipment used is V880 (a Low-cost smartphone released by ZTE four years ago).

"There will be a lot of downloads after you 36 krypton," said the entrepreneur, who is now paying more attention to the details of the reality than Jiangshan's former editor-in-chief. He also learned a lot from the investors, for example, "No weekly active users, because the ads are sold by the day", such as "the same active users, the media is less than the value of social valuation", and Lei told him to focus on the mobile end of the beginning, "This is the era of mobile internet Ah!" ”

Yi Peak once spent a long time on the PC Web page, because "always feel the depth of reading or will be completed on the big screen." The Journal of Curiosity began to draw on the typography of many foreign-grown websites and magazines, as the US PC Web design has accumulated deep. But after the app was online, they found that 90% of the traffic came from the mobile end.

Blow all have to change, "10 pictures" section of the information map originally is horizontal version, but also prepared a lot of interactive way, but to the mobile phone to become a vertical version, the details should be a large range of streamlining.

At present, the "Curiosity daily" at the mobile end of the use of waterfall flow, and then refer to the monitors, Yahoo Digest, timeline these pioneer news app, Yi Peak feel the future to card.

"One of the details to add is to read the progress bar." A lot of readers reflect, must let me know when can read the article. I am strange, you are to come to see the article or progress bar, the Yi Peak said here is somewhat helpless, "I also made a compromise, is the article to have a small title."

In the first financial weekly, I learned the first rule is: "The article is not allowed to have a small title," because "will let the reading experience fragmented."

Iraq's steep peak of the compromise to do more than this, just on the line when they more emphasis on adhering to the quality of the content, and the current "Curiosity daily" content production cycle has been 36 krypton such technology blog on par.

I don't need a circle of friends.

"The average author is one to two articles a day," The Journal of Curiosity, who is responsible for the "non-Muggle group", Chieh that the pace of writing is quite different. The daily curiosity is divided into three sections, "Intelligence", "entertainment" and "City". "Muggle Group" is the two plate after the students from the black, so Chieh responsible for the "smart" plate is not a Muggle group.

This three distinct theme blending way embodies the stubborn content of Yi, "I know the content, the reader want what I still clear", in the first financial weekly, the Yi peak of the editing team divided into "big company", "Fast Company" and "Hyun Company" three groups.

As a participant in the IFANR founder of Chieh, recalls and himself at the same time began to write science and technology blog author, found himself is still in the minority of writing. After 2012 years of short business, he joined the first financial weekly. He can best understand the relationship between the writing cycle and the quality of the article, "the article is well written, no one will read it again after one weeks."

"You (36 Krypton) of an opponent, the occasional article is good, but the quantity does not go in vain," The Yi Peak mentioned another and their more familiar with the technology blog.

After the processing cycle shortened, the "Curiosity daily" article and the General Science and technology blog began to appear homogenization. Fortunately, the design of the daily curiosity is more beautiful than other people's home, and the Yi Peak is ready.

The Curiosity Daily has three special columns: Long articles, 10 charts and TOP15. TOP15 is the 15 most important lifestyle companies selected by the daily Curiosity, including Apple, Google, Baidu, Tencent, Alibaba, Uniqlo and Starbucks. Reflects the Yi Perilous peak and colleagues of the likes and judgments.

"If you pass columns and product settings, to allow users to focus on an article from two minutes to four minutes, then I think this is a meaningful thing," the Yi Peak admits that users in the mobile end more and more impetuous, but he always hope that the "Curiosity daily" can partially hedge this trend.

The three partners in the Journal of Curiosity have a "strange" thing in common, that is, they don't need a circle of friends. Yi Peak think the circle of Friends is a "cognitive trap", let you think outside the world is around you these people's preferences.

"I don't like the news recommendation, I tried several products, feel the end is pushing the story", Yi Peak oneself also recruited data mining team to analyze the user's behavior habits, but he opposed to induce users to click the idea, "if the user's understanding of the two things are 80 points and 20 points, you should recommend which one? I think it should be the latter. "

But at the moment this is still the recommendation system is difficult to do, only rely on people. But people are not fast enough, and people are old.

"(First financial) The original positioning of the weekly 25-Year-old readers, articles are written to them, but unknowingly the whole team to go up the age, taste has changed," The Yi Peak is such an evaluation of their old club.

Is there such a problem with the Journal of Curiosity? At present, the average age of their reporters is 26 years old, plus editing is 27 to 28, according to the slogan of the daily Curiosity, the young people in their own taste and judgment in satisfying readers about "business", "News" and "lifestyle" three aspects of curiosity.

I do not know this is the first several times in this article "3" this number, it seems to the Yi Peak has a special magic.

"3 Is your lucky number", I asked Yi Perilous peak.

"OK, I have no special preference for numbers."