From the cloud to the end: "Position Cloud" is not a cloud

We always say "time is Money", now add a phrase, "location is wealth."
"National" Twelve-Five "Science and Technology Development Plan" (hereinafter referred to as "planning") pointed out that to strengthen the information industry key technology and basic software and hardware research and development, focus on breakthrough navigation and location services technology and other key technologies. In addition, "planning" in discussing and vigorously nurturing and development of strategic emerging industries, mentioned that to build a national cloud computing platform, and guide departments, Local and Enterprise, the formation of different sizes, different service models of cloud computing platform to foster the development of cloud computing applications and services industry.

At the beginning of August, shortly after the promulgation of the "China position" cloud platform, this system, which integrates cloud computing and location service technology, seems to herald a new era.

What is China position?

The system contains several key words, distributed in a seemingly simple formula--"cloud + end = Position Cloud".

In this formula, it is better to understand the "end", that is, "positioning terminal", can be taken in the hands or load the vehicle on the specific equipment, is a navigator for the representative of various types of intelligent products with positioning capabilities.

"Cloud" is the online "China position" platform, compared with the term "end", the meaning of the title is deeper and wider, in short, this is a cloud-based technology based position service backend platform to meet people at any time and position of the demand for location services, is the satellite navigation network, ground level enhancement network, indoor positioning network, The integrated navigation and location service network of mobile communication network and internet five-network--an important space infrastructure.

"+" is not only a symbol, but also a pronoun, meaning that the first implementation of the launch of Cross-platform, trans-network, cross-industry location cloud Typical technology mini sun4.0, which resides in the terminal software middleware, is like responsible for intelligent transmission and intelligence feedback like the nervous system.

Last August, the "Location Cloud" was released by the public the "location Cloud" is defined as a comprehensive system based on 3S technology, IT technology, network and communication technology, including infrastructure, service and development platform, product solutions and other parts to absorb all the location-related information to provide location-based demand solutions for all areas.

Next app Store?

What kind of system does this have to do with your life?

Cao Hongjie, vice president of the technology, said that the personal application of personal navigation in the field of enterprise applications have car networking, Chi You, mapping, logistics, etc., and the government's application areas have public security anti-drug, marine fishing system. Other also have oil pipeline patrol, emergency command terminal, City Pipeline management terminal, Digital City management terminal ...

An easy to understand example is that many companies now have buses, bus originally a point to B is 10 kilometers, probably because the driver went out to do something, from point A to point B is to walk 15 kilometers, this time for the enterprise, the oil cost white waste. The trajectory of a car with a management system will be at a glance on the computer.

Here, perhaps you and the press will assume that the location cloud is just the application of cloud Technology location Service Network, the purpose of this network may be to make its products more performance. In fact, Cao Hongjie said: "Product cut, service follow-up, platform integration." "The key word in this sentence is integration, and this horizontal development goal in the process of integration gradually emerged."

The use of location information by modern people is mainly concentrated in three areas, personal life, enterprise operation, government management. For a long time we have explored the need in these three areas, technology and resources, under the independent orbit of the peaceful development, no intersection nor fusion, if there is a net can put the third area of technology integration, resources sharing, demand integration, such a net will promote the in-depth use of location information and development.

And such a net, is the core idea of the position cloud.

It can be expected that China's position development framework, the development of the system will be phased out, the industry's partners will participate in the development, and even the Chinese position will develop a set of standards for the wider community to participate in.

In that way, we can see the location of China as an Apple "app Store" system, all kinds of content operators, service providers create countless interesting and useful location applications, let you and me, business and government to enjoy the ever-changing services.

Who took the throat of the navigation industry?

Once experts have predicted that 80% of the information used by humans is related to location, and only 5% of the location-related content that has been discovered so far has been exploited. So from 2008 onwards, many economists and industry insiders have been predicting the navigation and location services industry will have a huge growth, but these years did not produce such a market blowout.

Cao Hongjie that this is because there are three technical problems in the position service industry. First, in China, there is no navigation and location services in the indoor and outdoor seamless positioning, because the satellite navigation can only be used outdoors, and wireless positioning there are coverage, construction costs, positioning algorithms and so on. Second, there is a lack of precision and availability in location services, which are reflected in high-precision real-time navigation and positioning services, and the availability of navigation and location services that are not yet meeting the needs of specific industries. Thirdly, the content integration of location service is very rich in spatial information, but the utilization of spatial information in navigation and location service is not high. China position platform through the position service bus, the key technology is the high precision Enhancement service, the communication, the cloud computing, the cross-platform and so on key technology breakthrough gradually solves these three big problems.

2010 Position Service industry output value reached 50 billion, is expected to reach 265 billion yuan in 2015, where the location service will reach 155 billion yuan, China is trying to integrate the concept of the whole society to make a big cake like this. At that time, people's understanding of "location is wealth" will be more profound.

—————————— Expert Opinion ——————————

Academician of Chinese Academy of Engineering, Jingnan

Academician of Chinese Academy of Engineering Jingnan: Location service belongs to creative industry

Location services include ground position service, ocean location service, air location service, Space location service, location of service satellite, etc., these are the areas of location service. According to the service object classification has the personal position service, has the mobile target user's service object, has the specialized project position service, the Engineering Transformation Service, the City cloth piece Management Service, the agricultural service, the landscape service, but also has the military position service. According to the service mode and a simple location service, only focus on positioning accuracy, reliability, real-time, interest location services, focus on the interests related to the position, such as tourism, emergency and so on. There is also a social location service that focuses on things that share information about the location with your friends and family, such as shopping concessions, cultural entertainment, and so on, through the location of the association to Intertwiner new friends, this is the most recent location service development model, and the value is very large, but also the Internet in these large providers have joined the new social location services in the field.

Location services based on satellite navigation, the development of a huge prospect, it is based on user interest, so call it an interest industry, and then another it is a creative industry, as long as there is a good idea, the idea and location, you have a new idea will expand a new service chain out, so belong to the creative industry.

Min Yiren, deputy director of national Surveying and Mapping Geographic Information Bureau

Min Yiren, deputy director of national Surveying and Mapping Geographic Information Bureau: The geographical Information industry will continue to grow rapidly in the next ten years

The party and the State attach great importance to the development of geographic information industry, at the four meetings of the National People's Congress held this year, Premier Wen Jiabao made it clear in the government's work report that it was the first time in the government's work report to develop the geographic information industry in the new service industry. At the same time, the 12th five-year planning outline of national economy and social development is also clearly proposed to strengthen the construction of geo-information nature and the socialization of China's exploitation.

The national Surveying and Mapping Geographic Information Bureau will, in accordance with the construction of digital China, adhere to the geographical conditions, the development of major industries, the requirements of building a strong country, to promote the development of geographical information industry as an important strategic task, in policy support, resource protection, market supervision, technical innovation and other aspects of the For geographical information enterprises to accelerate the development of a good environmental conditions to further promote the geographical information industry healthy and rapid development.

At present, China's geographical information industry is facing a rare opportunity for development, the next ten years, the geographical information industry will continue to grow rapidly, forming a trillion-yuan industrial scale.