From the marketing point of view, the Internet thinking is: to the User Center

Internet thinking in the (mobile) Internet, large data, cloud computing and other scientific and technological development in the context of the market, to the user, the product (brand), the enterprise value chain and even the entire business ecology of the way of thinking afresh. From the marketing point of view, the Internet thinking is: to the User Center, to create the ultimate user experience, in-depth to the heart to meet consumers. Today, people who are afraid of subversion, must study the Internet thinking, if you do not learn, do not study the Internet thinking, your business will be overturned sooner or later.

It's not hard to understand the changes in the business world in recent years. The world has had such a 500-strong enterprise, named "Kodak", in 1991, his technology leading the world peers 10, but the January 2012 bankruptcy, was done digital kill. Also when the "Sony" also immersed in the joy of digital leadership, suddenly found that the world sold the camera is not the best for him, but the mobile phone "Nokia", because each cell phone is a camera, followed by a few years "Sony" performance losses, on the verge of collapse. Then the original computer "Apple" came out, the mobile phone world boss "Nokia" to kill, and did not fight back, September 2013, "Nokia" was acquired by Microsoft.

Look at the changes in China's business or market as well as the international development. such as the introduction of 360, directly to the anti-virus into free, the elimination of Jinshan poison PA, Taobao e-commerce 2012 1 trillion sales, forcing "Suning, gome" These traditional retail giants have to transform, forcing "Li-ning clothing" turned off more than 1800 stores nationwide, the sky on the satellite "Wal-Mart" are difficult to parry, If Mr Ma's "rookie" Action succeeds, the dream of a nationwide arrival within 24 hours will be achieved, and so is the fate of these retail giants. Again, such as Ma Yun "balance Treasure" the introduction, 18 days crazy to receive 5.7 billion funds deposits, began to seize the bank's rice bowls; the launch of the online insurance company of the three horses (MA, MA) is expected to have 2 million insurance personnel out of work in the next five years and where other insurers will go. The introduction of Tencent micro-letter, 600 million of users are still increasing, directly robbed China Mobile, telecom and Unicom's rice bowls.

The key to defeat in the industry is the backwardness of managers ' thinking. In the era of internet and mobile interconnection, the internet thinking of operators may be the most important. "Fan" is probably one of the most mentioned words on the Internet today, and it is also the core of Internet thinking-the best representation of the user's thinking. Since the internet has not left the user. such as user registration number, active rate, etc. are accompanied by various Internet products, to SNS, micro-bo, micro-letter products appear, fans are called a platform to measure the impact of one of the important indicators. such as the popularity of a star, to see how many fans Weibo, stick how many users, fan participation, experience, but also become the product of the best source of innovation, fans are also part of the brand strength, or that only fans have a brand, otherwise it is just a logo. (User thinking)

User thinking leads to the emergence of Cross-border thinking, which suggests that the development of the internet has blurred the boundaries of many industries, such as sales, finance, books, entertainment, transportation and media, which may now be a whole. In other words, under the influence of the internet today we are facing a cross-border era, each industry is integrated, are in the intersection, are infiltrating each other, if you have been profitable products or industries, in another person, may become a free value-added services.

Remember: Future competition, no longer is the product competition, is no longer the channel competition, but the resource conformity competition, is the terminal consumer competition, who can hold the resources, holds the consumer user, regardless of what product he consumes, consumes what service, you can profit when guaranteed your interest, is invincible.

Internet and mobile interconnection everything is defined by the consumer. In the past two years with the mobile Internet under the continuous emergence of new media, SNS, micro-bo, micro-letter and so on constantly refreshing the concept of people, but also constantly refresh the marketing system of enterprises. In essence, not a new media-led change, but the transformation of the mode of thinking has induced new tools, new media, continuous innovation, the emergence of repeated iterations. In the mobile Internet Marketing Management mode is to collaborate, open, share, communicate. It is the key to the success of future enterprises.

The current marketing model under the influence of Internet thinking: O2o:online to Offline (online off-line or offline to line). This model refers to the combination of offline business opportunities and the Internet, allowing the internet to become the front desk for offline trading. In particular, the emergence of two-dimensional code, become mobile operators to enter the mobile Internet, layout of the future O2O E-commerce key.

Let's imagine having dinner with our family at night, take out the cell phone to click the Annex restaurant, after reading the restaurant introduction, compare, pick a good evaluation, delicious and affordable restaurant, on the phone to pick up a membership card, set a good seat, and so on, click Navigation, direct to eat, do not have to queue; Take a picture of what's good and put it on a microblog or a circle of friends, bask in the sun, and friends to share, because later when friends come here to eat, with your share, friends can offer concessions, merchants also want to give you rebate, can eat good things, share and make money, this good thing where there ah. After dinner, go shopping, see which products like, pick up and sweep the two-dimensional code, use the mobile phone than parity, put into the network shopping cart, stroll through the shopping malls, click on the mobile phone delivery time and delivery address, direct payment, do not carry things, also do not have to queue, and then to see the film, because the movie ticket in the meal has been bought with a mobile phone. This may be our future life.

This shows that a good O2O model must study today's consumer characteristics. Consumer psychology research in this area provides us with many useful suggestions:

1, today's mainstream consumers pay more attention to the ego, each has some unique, different from other people's preferences, have their own independent ideas, their own judgment is very conceited;

2, good at rational analysis, will not easily be swayed by public opinion, affected by the trend;

3, the pursuit of fresh things tireless, like the search for things;

4, more and more high-grade, the product and service quality and fine degree are quite high, in the F shopping have their own standards;

5, the consumption concept has changed greatly, green consumption, rational consumption will become the mainstream values.

The key to successful O2O is to find consumers on the internet and bring them to the real store through two-way transfer of demand and value, thus achieving marketing goals. The biggest feature of this model is more beneficial to consumers, it allows consumers to feel more practical consumption.