From the social networking age into the group buying website

According to the chief executive of the six famous group buying sites, the risk will be entirely borne by the group buying site.

He Jun

"Farm", "Grab parking" ..., and all kinds of web games that are constantly being launched. Social networking sites have gathered unparalleled popularity in just two years. There are a lot of people, every day in the net, Happy 001, 51 and other social networking sites to soak the time is far more than the previous portal. But in the face of so many active users, social networking sites, in addition to the old-fashioned advertising model, have been slow to find a more imaginative recipe for "cash out".

But all this seems to be changing. A few days ago, the China's largest social networking site Renren's thousand Oak group launched a group buying site-glutinous rice network. June 23 on the day, the glutinous rice network launched Jackie Chan film city 40 Yuan double tickets attracted more than 150,000 buyers, a total turnover of more than 6 million yuan. Just "Start" on the "overtaking", according to the glutinous Rice network, said the above figures have been refreshing the world record group buying site. For the first day of the report card, Thousand Oak Group Vice President, glutinous Rice Network in charge of Shenboyang in the securities daily interview also admitted, this is largely due to the viral marketing through Renren. In this regard, the industry generally believe that, in a certain sense, Renren's popularity has been quite effective into the wealth of glutinous rice network. For this behavior, the social networking site's characteristics can effectively enlarge the size and impact of group buying.

It should be said that glutinous rice network is not China's first group purchase site, but can be said to be the first to contain the birth of the golden key to buy a website, glutinous rice net behind is the strength of Renren, for a group purchase site needs of the flow, funds, manpower, etc., is at the fingertips. However, Shenboyang also told reporters that the glutinous rice net in Renren's promotion is also cost, the need for internal accounting, glutinous rice network in the future also plans through a variety of different channels to promote.

Thousand Oak Group CEO Chen said, the Thousand Oak now has the entertainment, the communication, the community, the net swims and so on many attributes multiplex Internet business. These sites, with their unique features, are the core values of entertainment, social interaction and interactive functions. The introduction of glutinous rice NET is a beneficial attempt to socialize electronic commerce relying on group advantages.

Asked about the proportion of websites and businesses, Shenboyang said it would vary according to the merchant. Specific to and the proportion of Jackie Chan Studios, Shenboyang did not disclose. Some experts predict, if according to the website commission 10%, only into the Dragon film City a single, glutinous rice net to achieve a day of 600,000 income. If the sticky rice network continues to perform well in the future, not excluding other social networking sites will then be killed into the army of group buying sites. In fact, the United States Mission Network CEO Wang in the "Securities daily" interview, revealed that the United States Regiment recently in kaixin001 with Happy Net (kaixin001), will become the residents of this city, and strive to become a good citizen.

Group Buy website and "elephants" dances

In addition to social networking site Renren rolled glutinous rice Network, and earlier, the portal Sohu launched a group purchase website love help Group. From the traditional Chinese Internet industry habits and experience, the portal in the field of group buying will not "leave White", from the current video of the Fire and micro-Bo can be seen, the portal site to kill the league to buy the market is only a matter of time, the portal site with a huge amount of popularity "smoothly" to do a group purchase, basically belong to "hug grass dozen rabbits." Another source revealed that the classified information site 58 with the city, E-commerce site Taobao, Jingdong Mall, etc. are also intended to enter group buying.

Each road "princes" to buy the website "covet" not only let the existing group purchase website feel the pressure, but also quickly catalyze the popularization and maturity of the whole market. In this respect, several big famous group purchase website CEO in separately accepts "the securities daily" The interview, all expressed their view. 24-Coupon CEO Du Yinan said in an interview, "Portal in terms of traffic must have a certain advantage, but this model is not the flow of the success of the model, but the service-winning model, how the portal site in product demand design, User Service, process experience to do more in-depth, do more detailed, Will be the biggest challenge to them. After all, the main revenue of the portal comes from big customer ads, and it's not their advantage or their focus to get paid by the service. "All-Inclusive CEO Wang said:" The portal site, there are many business launch, but there will be input, the overall development strategy and focus on a number of factors such as constraints.

And for just to join the ranks of the glutinous rice Network, love help network CEO Jianguo said: "Buy itself has SNS characteristics, SNS launched group buying website understandable, glutinous rice net is a very good competitor." Rynning, CEO of the Mission, said: "In fact, SNS and group buying is a very good model." But it is better to cooperate with each other. The focus of this model is the understanding of the life service industry. Traffic is less bad, the number of group buying is too much, the service capacity of merchants is capped. "The United States Mission Network CEO Wang said:" SNS site has a huge user base advantage, but online businesses, the overall operation also has its disadvantages. And the excellent SNS website at home and abroad is definitely not what they are to expand the model, but focus on providing platform + application services. "24-Coupon CEO Du Yinan said:" The intervention of Thousand oak once again proves that the market is very big. Thousand Oak has tried many patterns. But it is precisely because of their strategic focus that we think that in this area, how long their focus can last is the biggest challenge. In fact, there are portals and SNS enter, can let the user to accept group buying this mode, the merchant will be more easy to accept, so we are welcome more companies to intervene. Wu, CEO of the handle network, said, "Oak has also been involved in a variety of internet hotspots before, including previous network video." SNS website's advantage is the network stream of people, but the purchase finally compare or service and experience. Top-tier services and experiences are focused on. ”

glutinous Rice NET Director Shenboyang said, the future group buying website competition, will mainly focus on capital, strategy, operation, technology and so on. Rely on the strength of the Oak Interactive group, and its various brands of the joint effect of the site, glutinous Rice Network in the competition in the site, will occupy a very favorable position.

Group purchase risk who to bear

The originator of the group buying site to the United States Groupon,groupon from November 2008, after six months to achieve break-even, now covers the United States more than 100 cities, is expected to earn more than 50 million U.S. dollars this year, the market valuation has nearly 1.4 billion U.S. dollars. After YouTube and Hulu in the United States have sparked a spate of domestic websites, Groupon's myth of creating wealth has sparked a wave of domestic bandwagon. According to Analysys International Analysis report, from March 4 this year, the first domestic group purchase website of the United States Regiment online today, less than 4 months of time, 24 coupons, handle nets, love help nets, love to the regiment, glutinous Rice Network and other group purchase sites have been online, the current Chinese group purchase site has reached 400, equivalent to an average of about 3 daily purchase site was born.

With Taobao, Beijing-east, when the site compared to, consumers buy online consumer coupons, its "right period" may be up to several weeks or even months, during this period, group buying site may change, business may also happen, for consumers, and once such things happen, it is difficult to recover losses. Recently, on the part of the group buying site suspected of fraud, or even "scam" news. In this regard, the 24-coupon CEO Du Yinan said, "This negative for the group buying industry within the standard operation of the company, in fact, is very worried." Such a market turmoil will allow users to buy the trust of the impact, so we also strongly appeal to users to participate in group buying, be sure to choose a scale, there is integrity, there is a stable operation experience of the site, to do not because of greed cheap deceived. In case of default, 24 coupons will be paid in advance, so it is 0 risk for users. The