From the transformation of the power business

China's first department store 3.19 official announced that from April 11 onwards will be the new on-line service-type http://www.aliyun.com/zixun/aggregation/10843.html "> Platform Electric Business website, which also means that On line operation nearly two years of the department store platform failed to end.

According to the first department store official introduction, will realize the annual net profit redistribution to the stakeholder, namely the employee 5%, investor 30%, merchant 15%, social 1%, consumer 49%. At the same time, the first department store also said that consumers in the registration of hundreds of accounts can enjoy the purchase amount of 5% of the dividend, that is, consumers in shopping orders can be reduced by 5% of the purchase amount of payment.

It sounds plausible, but if there is no net profit, everything is source.

China Hundred was founded in October 2011, Zhejiang Merchants to invest in the platform, claiming that there are 1 billion of investment. I have in April 2012 and the Hundred have some contacts, June 2012 Mall on the line, has launched million Jackpot, award Car Award room, attracted millions of registered members, specific reports see (http://news.163.com/12/0514/11/81FBSIRN00014AEE.html). For the next two years, there was basically no movement. Recently interviewed a number of employees from China, said its staff size and two years ago the beginning of the basic unchanged.

The original idea of the mall was basically the imitation of the cat. The use of heavy money to buy the flow of a day to recreate the cat at that time seems to be feasible, so there will be in the Hundred Mall. Adhere to two years later, the recent transfer of rumors. This is easily reminiscent of Baidu has a, to Taobao for imitation object, two years later, the transformation of Life service platform, and finally, became the current half dead Philharmonic live.

Through the change of hundred to lead to some thinking:

Why do you know the future of the electric business is infinite, the entrants are often broken?

Can not simply put the cause of failure due to thinking, vision, capital, flow. Each person has their own advantages, such as hundred Li Dare to do the best purchase, stems from its powerful products and brand influence, but currently do not bland not fire. China Hundred Mall behind the consortium and the executive is also not ordinary, the reason why not to scale, more important reason is not to establish platform service system and electronic business platform of the big environment missed. Even if the cat has now become the absolute boss of domestic, still dare not give up Taobao accumulated years of that set of system, still inseparable from Alipay guarantee function. Recreating a day cat platform, there are too many missing.

What is the key factor to the success of the electric dealer?

Capital, flow these seemingly important factors are not the focus, from Baidu, Tencent's failure can explain the problem.

Business ultimately to return to the essence of the purchase and sale of electricity business is the core of brand and service, channel is not the center of gravity, Millet is an example. The core of the platform is to provide a one-stop, cost-effective, convenient and guaranteed products and services. The value of the cat is that he can build a benign operating system based on the user's core needs, which is the barrier that the opponent cannot reproduce.

How should the electrical business change?

Baidu Tencent Electric business failure and change, Ali in danger, also in the change. Today saw the news that Ali Wireless upheaval: Alipay to do the entry and exit. Last year was seen as Ali's number one center of gravity of the contacts, the blink of an eye. To the micro-letter, from the following to confrontation and give up, Ali took a detour, but the direction of: with their own advantages to better serve customers, in order to win customers, such as Alipay. Whether it is a life service electric business, or wireless O2O, only around better service users of the essence, in order to win the future!