Fruit Gallery: Small and beautiful mobile app

Summary: If you let me recommend the mobile end of the electrical products, I will not recommend to you Taobao, visit this type of large electrical products, also will not recommend beautiful said, Mushroom Street Shopping guide site, I would like to recommend, is such a small and beautiful mobile app. Public week

If you let me recommend the mobile end of the electrical products, I will not recommend to you Taobao, visit this type of large electrical products, also will not recommend beautiful said, Mushroom Street Shopping guide site, I would like to recommend, is such a small and beautiful mobile app. As we all know, the fruit Bank is a mobile phone in the beginning of the app, its daily content is the fruit Library editor recommended fine goods, practical and interesting, from the more than 10 yuan of pro-civilian objects to thousands of ocean luxury goods, coupled with playful witty copy, everything can seize the user's G-point.

However, from two or three months ago, the fruit library began to carry out the web version of the beta. This makes me very surprised, as a mobile end of the product, the Fruit Library page version of the beta really let me a little puzzled. After experiencing the web version nearly two months, I am more interested in the content strategy layout of the fruit library on the desktop side. In the chat with the founder of Zhou Shijun, it also proves that the fruit bank wants to try more possibilities in content to meet the needs of the fruit library users.

But from the web version of the beta, the fruit library gives people a more solid platform sense, content direction is more diverse.

"Fruit Gallery Selection": Still mobile phone-side product recommendations, not much change. However, the use of a single display in the form of increasing the importance of individual products, not waterfall flow.

"Hot": the main list, the fruit library users like, buy, share the data displayed for users to refer to, 24 hours/7 days/30 days.

"Discovery": Here shows the fruit library users to share the items, users can be interested in their products to choose to like, or even directly to Taobao to buy.

"My fruit storehouse": Although the fruit storehouse mobile end also has "I like the commodity", but the webpage edition has added more content, likes, adds, the comment importance is highlighted.

The above is the basic structure of the web version of the fruit library, but if you use the Web version of the beta period very early, there are actually more things in the fruit library. For example, before a high-quality single product recommendation plate, similar to Kickstarter, Fab, Etsy project page. Zhou Shijun told me they would add this feature to the next few versions and make some adjustments.

Obviously, the fruit Library This page version on-line, is seeks the content the more manifestation form, and has added the more function, for instance community, the public package, the list and so on.

than if the library web version of the "hot", in fact, is the list of the display form, this way can be a small number of goods in a manner to be followed to show to the user, so that users in the selection of products when there is more to judge the basis, rather than the original simple like. And there are annual reports before the fruit bank, and I believe that the content will be added to this section gradually. In the future with the increase of goods, this mining data for businesses and users is also a valuable piece.

and "discovery" plate, obviously this is in the form of crowdsourcing to provide fresh blood for fruit store goods. Although in the chat process, Zhou Shijun admits along with the fruit storehouse development and the user quantity growth, the fruit storehouse editor is difficult to provide more high-quality goods, the massive increase edition also can cause the cost to rise rapidly. In addition, the recommended products are quantity of less quality, if there is no richer product, many users will often return empty-handed. Therefore, if the use of crowdsourcing form, it will be a better solution, of course, the most interesting fruit library recommended copy level may face a decline, this is the fruit library needs to solve the problem.

The third part, "My fruit storehouse" is more likely to develop toward the community direction. Its own fruit library recommended products are made by editors and user preferences, everyone likes to highlight the things he likes the style, topic, lifestyle, etc., so that users through like, add, comment to and the people around the exchange, itself is a very normal development model. In the future, the social properties of the fruit bank may gradually increase, and the community effect will be highlighted. The community that grows with the user is also healthier, and the community can make more attempts and adjustments as it grows.

Now the fruit Library of these sections of the Web page, and did not make the entire site looks like a very complex product, the overall or the same as the app is quite concise, no heavy product feeling. The fruit storehouse is very good in this aspect, and uses the product to express the importance of the commodity very well. Fruit Library Web version of the simple content display form, but also can be a good mobile end of the user experience to continue to the Web page.