Sina Technology News on the afternoon of April 12, Fun Games today released a light gaming strategy in Beijing, launched a total of 14 different themes of the new game products, including EA cooperation with the "Red Alert" page travel plan on-line in September. Yu Hong, chairman of Fun Tour, revealed that last year, R & D invested billions of dollars, while the team brought the loss of up to 80 million. At the same time, 14 games released a new strategic core of "Fun Games", which emphasizes that games should have the characteristics of "lightness, lightness, lightness, lightness". This is also the largest game in the history of the game released: a total of 14 different themes new products. These 14 games, including both large-scale 3D MMORPG martial arts online games "sweeping the world", but also 3D ARPG magic online games "darkness", MOBA casual online games "crazy warrior", 3D ARPG mobile online games "downtown" and so on. Overlay web pages, iOS, Android and other platforms, there are eight models will be introduced multi-port version. One of the most talked about is the product of Fun Tour and EA cooperation - the web version of "red alert." The current tour of "Red Alert" team work more than 15 hours a day at full speed to promote the construction of this product. According to reports, the demo version of the "red alert" page tour has been completed, and in June will be further introduced alpha version. According to plan, the web version of "red alert" will be launched in September, before and after the end of mobile version will be on the line. Yu Hong, chairman of Fun tour said that for the time being and EA on more products for cooperation. He took the tour and EA cooperation as a test of water, success or failure will also affect the fun similar cooperation started. R & D investment last year, billions of "This year the entire page tour market is very sad, the team regarded the game as a software development," Jade Red said when the industry status quo pointed out that the domestic page travel market last year was 10 billion, the future can be 50 billion, However, the entire industry is slowing down. "Why?" Jade red ask yourself: the user was a round of washing, loss of interest in the same page of the game. A reflection of homogeneity is the faster and faster development cycle. Compared to some teams launched a few months on the page tour products, Fun tour insist on each product research and development have invested tens of millions, research and development time close to two years. However, insist on quality and differentiation, but still maintained a "fun" strategy. As of today 14 games released at the same time. Jade Red explained that in fact the fun game originally had more than 20 games at the same time in the research and development, but cut a lot of teams last year, now launched are eventually precipitated products, only this one in research and development on the loss of more than 8,000 Million "More than 80 million tuition fees," Yu Hong said, "What we really want to do well." In fact, the total R & D cost of traveling alone last year was over 100 million, almost depleting the operating team's revenue. But Fun Tour does not intend to introduce investment from the outside world. More than that, jade red also stepped down to the post of CEO: "To be the CEO is the most bitter force to live.You need to control a lot of people a lot of things.I want time and energy emphatically, focusing on product quality." (Meng Hong)
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