Future Retail Models

More and more retailers are complaining.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; They complain that business is hard to do! Hard training staff, decoration façade, arranging merchandise shelves, the idea of promotional activities, the results, but found themselves more and more like the consumer experience shop! It's good luck to be a store-shop, at least for consumers to try and may also promote other parts of the income; there are many retailers who have become a "point" of experience, consumers come in directly, look at the price, take a photo, and then leave, go to the Internet to buy the same or similar things!

So the retailer roared: I don't want to be the experience point!

Of course, you can understand that offline retailing does not want to be a mere experience, but can it resist the trend? Because this is not a case, this is a trend, a more and more fierce trend! Not rely on us to change the line of goods, change display, change shelves, think of different promotional cases can withstand the trend! We suffer from the impact of online shopping, we also suffer developers to continue to develop commercial real estate, building shopping malls, only for real estate appreciation, regardless of whether the per capita commercial area has been the impact of excess!

The status quo should be: if someone can walk into our store, we should not lose this customer! Whatever his first goal in the store!

So, is it possible to change the angle of thinking: I directly accept will become the result of the experience shop! If you accept this result, how would you think about the layout and practices of your retail store?

Once sent a micro-blog, get a great echo. Mention is the future of the retail model! I think the future of retail should be:

"Physical access to the display of internet shopping convenient social media dissemination"

The article presents a case of American men's costume bonobos, this apparel company has been to go online shopping routes, but, recently they opened a new entity shop: guidesshop! operating mode is to allow consumers to enter the store to try to wear, after the test can be directly in the shop under a single, tomorrow logistics distribution to your home!

After Weibo, the vast majority of Bo friends agree with this approach! Think of this retail model is worth reference! But there are a few bloggers who mention:

"Isn't this pants farting?" Everyone to the store to try on, why not let him take the spot? ”

They can be taken away on the spot, but that means: you're still opening a retail store! Inventory is the full in the store, the prime of the rent, the shop many service staff salaries, on-site goods warehousing. Wait a minute! This is not a new retail model, it's just a traditional mode of thinking!

Can you think of it as:

Consumers can try to wear, then empty-handed to go shopping, buy goods, we will send directly to his home?

If your logistics match properly, is it possible that the consumer has not returned home and the goods are waiting for him in his home property?

Remember the former Apple retail division president Ron Johnson said a word:

"In retailing, we should not ask how to get a retail store to achieve 15 million dollars a year, but instead think about how to redefine a retail store to make its customers live richer," he said. "So, we will see that 90% of the area in the Apple Store is used to" experience ", less than 10% of the area used to sell goods! Ask, if the traditional thinking to open a shop, whether the question is: The store's effectiveness (per square metre of sales results) is how much? If Apple had used the same approach to launch his Apple Store, would it have had so much clout to change the way consumers think about technology products?

Now, the times have changed again.

In China's retail environment, online shopping has caused great influence, only 2012 1-November, Alibaba Group created 1 trillion of the turnover! Instead of relying on us to change the habits of consumers, we are adapting to this change to win the new retail war!

You can be generous to your own shop to become a experience shop, you should not do is: to become someone else's experience shop! The direction you should strive for is: how to make consumers willing to stay in your shop experience, and even willing to directly in the shop, or go back to your shop to order! Then enjoy all kinds of convenient and even integrated services you provide!

There's a good word in the brain magazine that I want to share with you:

"Master key trends to upgrade, is the key to brand promotion sales"!

If we just think about things with our own thinking patterns, our advantage is limited to "experience"! Constantly take the experience of our past, to deal with all the changes in the future! It's dangerous!

blindly resist their own shop to become a point of experience, and will not help you improve your performance! Must conform to the consumer's thinking mode change and action, even in the consumer has not thought of the model, provides the best solution, can win the future battle!