Game host Zeebo will face six challenges in the Chinese market

Digging the net June 3 News According to foreign media reports, the new game host Zeebo Entrepreneurship in the beginning of China as the target market. From a business perspective, Zeebo will have a better development in China, but it still has a long way to go before it can succeed.　　Zeebo will face six challenges in the Chinese market.　　Weak signal most Chinese architectural design effectively prevents the transmission of wireless signals, which in some sense makes the value of the game host depend on the local signal strength. Brand problem, a game host of ordinary users is not a small number, and more important is sustained consumption. The lack of brand influence zeebo hard to get people's trust. Qualcomm has long been not attached to its own brand building.　　Consumers may cling to the idea of why they are asking for it instead of buying Zeebo. Process complexity a game based on the Qualcomm Brew platform will face a series of complex process problems before it can really reach the Zeebo host. Zeebo also faces two challenges in China, one supported by local wireless carriers and one by government authorities.　　As a foreign company, involving gaming, Zeebo will have to find a Chinese partner first. One of the advantages of local game developers ' support Zeebo is the support of big game makers such as EA (ERTs), PopCap, Capcom, Activision (ATVI), and Namco. The same Zeebo will need the support of Chinese local game developers to succeed in China.　　Qualcomm faces how to persuade local game developers to develop new games for Zeebo.　　Although the Zeebo itself is very cheap, but if Zeebo success, I believe in China will soon have a local game maker background of a completely similar products appear. The reason for the lack of experience Zeebo is to solve the problem of piracy, the purchasing power of users and the ease of use. But Zeebo's team lacks experience in game consoles.　　Zeebo will face the biggest problem is how to pass to the game player this information, use this game host than in the Internet café to play games more fun and better play. The Zeebo game host was developed by Qualcomm, the target audience for Brazil, Russia, India, China and other emerging market countries could not afford the Xbox, Wii or ps of the middle class. Zeebo allows consumers to freely purchase hard drives and boxes, and downloads the game to the host via a wireless network, without even requiring you to have a mobile phone account. Zeebo The most important thing is to solve the problem of piracy during the release of the game. (Digging the Bay Net Peng exhibition)