Game is off the shelf, back to the online how to do?

Recently, some media reports of a domestic CP products by Apple from the app store up and down, the reason or because of the suspected brush list. Lenovo to the recent Apple for the Brush list, integral wall and other acts of the blow. I can't help but make small weave some sigh.

However, Xiao Bian does not want to stand in the moral heights to accuse anyone. From the CP point of view, it is not easy for any CP to make a product. In some cases, it may be based on the market's big environment and frustration to make such a choice. Therefore, the small series in this adhering to the "service for the CP" principle to objectively analyze. The CP, which is being down, is also a small move for other possible future cases of CP. What should you do after you get off the shelf in Apple's App Store?

First of all, be honest.

Many CP in the communication with Apple often feel the difficulty of communication, not accommodating. Plainly, this is mainly the difference between Chinese and American values.

Of course, put aside the values of this layer. From the brush list of the behavior itself. In fact, Apple itself does not directly understand which apps are being used for the brush list. The reason is that there is no such a lot of manpower, just imagine the Chinese region has tens of thousands of applications and games, how can apple all the way over?

So Apple for the brush list This behavior itself first to check the source of the brush list. After the check, will be to distinguish these applications or games are active brush list or passive brush list. And then the active brush list of applications or games are the next frame processing. From the historical experience and the result, basically is not wronged person.

As a result, the small part of the CP if this happens, in the communication with Apple, first do not wipe off face. After all, it is important to solve the problem and admit it. Then say never again, after the matter, we later say.

Then, how to reload?

Under normal circumstances, Apple once found that an account of the game has a brush list behavior, the usual treatment is to shut down the account, at the same time the application of the account under the shelf processing. The typical case is the game for everyone at the end of 2013. Until today, the business of everyone's game does not seem to have recovered.

After the next frame, the small set to a relevant experience of the distributor to understand that because Apple itself is unlikely to lift the account, so the usual practice is to re-register an account, and then put the game back online waiting for Apple audit. This cycle takes about two months.

Two months to say long not long, say short, suppose a banned CP12 month 19th re-register account and upload new applications, then plus its 2 months of trial, the company just missed the Spring Festival schedule. Frankly speaking, missing the Christmas and New Year's schedule is too much for the game.

So, is there a quicker way?

There is, in one months or so the product on-line again.

Small knitting in with some relevant experience in charge of communication after found that there is a relatively fast way to let the game back online. In this way, the game can be put back to the app store for nearly half the time. And the principle is very simple, nothing more than two sequence of actions to be disassembled, so that it can be carried out at the same time.

Let's take the example of a product that has been under Apple's shelves this year to dismantle. That is Shanda's "Blood Clan". The game landed in the app Store this July, but was processed by Apple on August 19, while the account was closed.

However, small series of unexpected discoveries. The product, called the Blood clan, did not wait too long to be quietly renewed. This product was officially renewed on the shelves of Apple on August 27, according to the version of the product, which is now renamed "Blood Tribe Lori". From the bottom shelf to the shelves, it took only 10 days.

How does the clan of blood do this?

Small knitting noted such a phenomenon. According to previous media reports, on August 19, and "Blood clan" at the same time there are two games. The name is "Fight Kingdoms", another section is called "Seal god mm". These three games belong to "the Blood clan" the research and development merchant "The Golden Cool Game" (Goldcool) account, but is affected by this storm. The Gold game's account number is also blocked. It is noteworthy that, on August 27 after the shelves, the "blood clan" used by the account is not the original goldcool. But Cheng Du Youji Marvell. Small series then landed in Chengdu Industrial and Commercial Bureau inquires the information found after the enterprise, this is a set up in October 23, 2009, known as "Chengdu Travel Kat" Company. Its legal person is grand game former CEO "Zhang". And according to this query its affiliated enterprises found that including Chengdu Kam-day technology, Shanghai, a number of long Computer Technology Co., Ltd. Chengdu branch, such as Chengdu registered company. This is worth mentioning is a number of Shanghai dragon-This is the name of a grand game, and Kam-day technology was previously a grand acquisition of one of the enterprises. As a result, the basic can conclude that Chengdu Rangi is also a subsidiary of a grand.

Also is therefore, through the "Blood clan" a short period of time back to the fact that the small series that do not rule out the grand use of the "Blood Clan" renamed after the "Chengdu Tour Kat" in the name of the new way to submit Apple audit to shorten the process. The advantage of this is that it saves you a lot of time to rebuild your account. And the same situation also appeared at the time of the other one under the kingdoms of the product "fight war". This product renamed "Kingdoms to the Pearl War" and belong to the account of the Grand Beauty Entertainment. From the version submission record, this game was officially on the shelves on September 24, from the next to the shelves, but also spent more than January. Compared to the previous establishment of the Apple developer account needs one months, on line a product average audit time required three weeks of recovery time, this process is obviously greatly shortened.

Therefore, for the CP, which has been forced to do so by Apple, it is imperative to find a "trumpet" registered in Apple and then resubmit the product to the line, if it is to significantly shorten the process. And it doesn't matter if there's no trumpet, and the company can do it by borrowing other developer accounts.

So what's The hangover?

Small series and then for this process to an industry has relevant experience in the distributor consulting. The other party first affirmed that this form can indeed greatly shorten the time the product is back on the shelves, and there are many companies in the industry in this way back to the shelves of products. At the same time, it is possible that CP still wants to return the product to its original account. It can resubmit the application based on the company's developer account at the moment, and submit the product back to the line through "s". After one months after the new original developer account approval is completed, the product is transferred to the developer's original account through the trumpet. The process takes about one months, and Apple allows it.

But there is a certain hangover.

First of all, the products based on this CP have been identified by Apple as the fact of the brush list. Then the product in the "small" or "borrowed other account" (collectively referred to as Account B) submitted online, account B for this reason was quickly included in the focus list. This price is expensive, on the one hand, the product will be strictly concerned in a certain period of time, once again appear brush list, integral wall and other acts, will be directly off the shelf.

On the other hand, a more serious point is based on the fact that the product was previously recognized as a brush list. Then "Account B" under the other products will be affected-if the account B is not a disruptive innovation, then the product under its account is difficult to get Apple's recommendations. This point of the domestic famous CP Wang Diyi CEO in some offline salon has repeatedly mentioned "do not go to brush the list, this chastity you must keep." If you brush it once, Apple will no longer push your product. ”

In addition, even if the product in the future to return to the newly registered based on the original number, to a certain extent, Apple also through the product's relevance (where the relevance refers to the registration of company information, personal information, credit card number, etc.) to the other products are closely watched (monitoring).

But no matter what, in this way, the product can be put back in a short time to avoid excessive loss. The future, then, can be put to the future to solve.

Written in the last words:

Finally, the small part wants to say is, today writes this article, its original intention and the goal is definitely not encourages everybody through this behavior to drill the apple loophole and the loophole, encourages everybody to brush the list, brushes the integral wall and so on. But for the purpose of "servicing the CP". Small series know that every entrepreneur and each CP in the product development phase of the bitter and tired, hard to make products are under the shelf, for research and development and the company's morale is a great blow. To be serious, some small CP may even be fatal. As a result, the small weave is not standing in the so-called "fairness and justice" of the moral heights in accusing who. Just want to say a word to CP, even in order to follow their brother, in order to hard work overtime stay up to pay. As little as possible to drill this loophole, take this risk.

10,000 steps back, even if the real Jianzaixianshang, had to send. That also change the mouth, don't find such an apple "strike" time knot. Source: Game Gyro Author: Roy 2014-12-19 14:03:24 industry: Mobile games
Introduction: 2014, hand tour CP choose to go to sea a lot, or for the pursuit of greater profits, or can't stand the complex domestic environment. But they are inevitably confronted with problems of localization overseas.
Hand tour. jpg

Overseas, a very far and can be said to be very close to the other side of the Earth, near the next to us and Japan and South Korea. In the 2014, the hand tour CP chose to go to sea a lot, or for the pursuit of greater profits, or could not stand the complex domestic environment. But they are inevitably confronted with problems of localization overseas. And that's our topic for today.

The sea is not as big as we think, localization let us become the country's game generation and manufacturing plants. And in fact, if we seize the hand tour now golden opportunity, in the game concept and quality has its own insistence, can really like in hand tour CEO Xiaojian said "believe that the hand tour product will become China to overseas cultural export important component part." ”

Psychological preparation before going to sea: the localization of the unrecognizable

For the majority of CP, if you do not do a good job to change the face of the whole, and finally even do not know their psychological preparation, then please carefully choose to go to sea. In fact, we are talking about two types of sea, one is specifically for overseas users to develop the game, the other is in the domestic product online, looking for overseas agent cooperation.

The first category is slightly better, more or less taking into account the preferences of overseas users, the picture style is biased towards some overseas markets. The game gyro once communicated with Tap4fu's creative director Charlie Moseley, how the Chinese team developed a game that foreigners like. Charlie Moseley told the game Gyro, although many companies for overseas users to develop the game, but there are many problems, such as the translation of the text users do not understand, the proverb refers to the wrong name, image infringement (we do not think the infringement, in fact, in foreign tort), style play does not conform to local user Tap4fu set up a group of 8 people who are all foreigners, their task is for the company to develop the game to make comments, whether to read, whether infringement, like and so on.

And the second category is more by looking for overseas distribution or overseas agent cooperation to go to sea. But they all mention the localization of the product to be processed, but the content that needs localization includes: Name, language, icon, picture, character image, play, Operation Way, pay point and so on. The end result may be that the developer doesn't recognize it. If we go to see some overseas lists, you find that even the games that are run by domestic-developed overseas companies are not necessarily known, because they have been altered beyond recognition.

Reduced to the essence of the foundry: The Chinese developed a short game cycle and low cost

In some mature market countries, such as Japan, Korea, Europe and the United States, there are many Chinese products have been agents in the past, they also face the problem of localization. Take the Korean market, the game gyro once and Korea's game agency exchange, ask: Why come to China to find games. In addition to the regular answer to the Chinese game production level, it is very important that agents of the Chinese development of the game localization changes, compared with the cost of local development.

South Korea to develop a hand tour of the medium speed of more than 1 years, and Korean people do not work overtime. And China, whether it is from the development week, but also the labor squeeze to cheaper, especially China's research and development at the program server level of technical strength is indeed very strong. However, Korean manufacturers to find products also have certain requirements:

1, game play unique, pay point is not so extreme;

2, to the Three Kingdoms theme, but not Chinese painting (need to change the art material);

3, from the contract to the products in Korea online, time can not exceed 3 months and so on.

The status of manufacturing workshops: they can't develop such a game

Some emerging markets and regions, due to the relative backwardness of local development, the number of practitioners and other issues, coupled with Chinese manufacturers to open up overseas markets. More and more Chinese products are coming into these areas. Of course, access to these markets must also be localized. For example, Vietnam, Thailand, Indonesia and so on, because the big market environment is similar, some Chinese games play in the local same application, but the product localization, also will encounter the same situation.

Local agents will ask for a variety of changes, China's developers will be more demand for adjustment and modification. These emerging market companies, not that they do not want to do, but most of the time not to develop, or technical strength problems, or research and development cycle problems.

Although there are also domestic companies set up overseas operating companies and localization processing, but in terms of the number, compared to the huge Chinese game development team is still a drop in the bucket.

(in front of money, sometimes we have to stick to it.) ）

Game is a kind of culture, can also be like Japan to change the world

There are two cultural export regions in the world, Japan and North America respectively. In their view, the game itself is a culture. In the process of overseas distribution, they will insist on their own ideas, even if overseas localization will not make too big changes, of course, will be added to the local elements. If you change too much, it means changing their culture, which in their view is totally unacceptable behavior.

We often can see, and the Japanese animation party talk about IP authorization, people on the "brand image" This thing attaches great importance to each modification is not a personal operation, the slightest modification must not, this reflects, in fact, the importance of their own culture.

Last month, the game's top founder, Yu Wenfeng, was invited to host a summit forum titled "The Silk Road, the brand game," which they talked about. Hand tour is becoming an important part of the export of Chinese cultural products, and will have a large share in the future. The Chinese game of the sea needs to take the line of brand words, sometimes we also need to adhere to their own game concept, adhere to their own IP, because this is the Chinese culture. And often at sea, people in order to better market and profit to give up their own insistence.

Although there is a standing talking about the pain, but the game gyro still want to say, for some small and medium CP, it is true because of survival and give up some, we understand. But for some big companies, it is time to adhere to, we export more than just the game, it is more representative of Chinese culture.

If you do not want to be labeled "Made-in-china" forever, then please let us at sea localization, some insist.

Moreover, many of the hands of the Sea Zhanglian by the title of the opportunity to have no, even we do not recognize it.

Do not forget beginner, and the "feelings" of the word, but also insist.