Gao Xiang talk about planning: What to create the real game idea

A few days ago, in the game developer of the Entrepreneurial Salon project display, from the Wuhan Ren Xiaoyao Network Technology Co., Ltd. Director, creative director Gao Xiang show the online game Project-"Dragon track Online" (temporary naming), immediately attracted the presence of investors eyes. Guangyu Huaxia, perfect time and space, giant network and other companies related to the GAO Xiang has been a further exchange.　　Perfect time strategy Vice President Xu Yijan is praised Gao Xiang is a rare game talent in the country. Then, Mr. Gao Xiang received an exclusive interview with Sina Games, on the domestic network game planning issues published their own unique views. (Peng Exhibition) Wuhan Ren Xiaoyao Network Technology Co., Ltd. Director, creative director Gao Xiang wonderful quotations we should admire the originality of the servers and respect the originality of the servers.　　Even if we want to respect intellectual property, we should respect the way of thinking of the operators, who are close to the player's planner.　　The player is this, the planner is this, but can fully understand the word "this" person, I have not found a.　　I think a game from the beginning of the operation of the moment is the beginning of real planning.　　Take the game of rice as a help plan, completely bury the Chinese personality, don't play with the brain residue.　　In fact, plug is not a disease, the solution is very simple, my game is not afraid, I welcome the plug-in, I welcome to pay a specialist. The domestic network game no problem, not homogeneous.　　The problem is "no one".　　I have always believed that the domestic big companies do not lack the game, their operators come out to find not only products, more important is the people, this is the excellent team is constantly being dug away by the big companies. Innovation is nonsense. Without innovation, any game is not exactly the same, which is consistent with the problem of leaves.　　There is no innovation in technology.　　If you want to make yourself into the industry of Mao Zedong, please, you must find your industry in Peng Dehuai, Zhu De and Zhou Enlai.　　Sina game: High total Hello, "Dragon track Online" (temporarily named) (temporary naming) once in the domestic famous game manufacturers appear in front of the great concern, I ask this game how long have you developed?　　Gao Xiang: "Dragon track Online" (temporarily named) the official research and development time should be counted from May 2008 onwards, we are only formally established in 2009 Wuhan Ren Xiaoyao Network Technology Co.　　It is not a secret that the practitioners know the game Sina Games: You are outspoken, do you have any special explanation for this? Gao Xiang: i, ha, many people are taboo, but I do not disagree, and even more proud.　　Since 2002, I have been involved in the field, at least more than 200 version of the client and service-side changes to learn a lot about game planning experience.　　Sina game: What do you think of the current domestic game planning? Gao Xiang: Domestic planning is very sad. In the field, you have to make more suitable for the player's needsVersion to, because you want to survive, to make money, all are actual combat experience. Some people are trying to solve the problem of survival, and some people simply because of hobbies.　　However, they are more exposed to players with very high game loyalty. There are a lot of operators hate the "locust" players, but do not forget that this group of people are often the main consumers, because they can not find the right game, so they just look for food, only a game completely lose confidence, will change clothes. In fact, the players in the servers are the most loyal players, their ARPU value is very high. The common "legend" for example, most are beyond the "legend" robes, the player's monthly consumption value is almost 2000 yuan.　　This is exactly the value that all robes operators tail want. Therefore, we should admire the originality of the servers and respect the creativity of the servers. Even if we want to respect intellectual property, we should respect the way of thinking of the operators, who are close to the player's planner. How many of the robes's main policies have had such special experience? I think the people who are behind closed doors still occupy the majority.　　Game Scene Map Good planning This is the first to ask yourself Sina game: So in your opinion, a good planner should have what characteristics? Gao Xiang: Most of the planning is generally a point of the idea that they can be made into the whole game.　　In fact, the process and the art of talent in the country is not missing, the real lack of serious planners. Planners need to pass astronomy, the next Xiao Geography, history, Geography, philosophy, literature, psychology, logic and so on omniscient, understand human nature, reasonable, willing to use a variety of channels and players in good faith to communicate. Good planners will not only be friends with the bosses of the servers, learning experience, but also can mingle with the players, in the Internet café, a roaring and killing, more calm down, on the computer "NPC distance between such a small problem" run dozens of hours, write data analysis.　　Remember: small planning is to do creative process, big planning is to stand in the operation of the height to solve all problems. In my opinion, good planners must first learn to ask themselves questions.　　So much content, so many details, depending on the strength of the planning team, ah, but the main strategy is often the game planning case and producer disputes and mutual vent, if not even the need to mention people, how to lead the [Guide] players, how to guide their own team? Many people say that the domestic game is not content, why? In the final analysis, it is a human problem. The proposal of "people-oriented" is not empty talk but the core and essence of the problem. The player is this, the planner is this, but can fully understand the word "this" person, I have not found a. Mr. Shi Yuzhu of the giant can run 10 hours on his server to authenticate a data, I feel quite in place.　　Only 2-3 years to complete the game, even fine, but also at most dwarf. Now the game planning industry hasA phenomenon more interesting, a few think the player needs to do online on the "wage" level, is to retain the players? It is very difficult to think of this, I would like to say that you have worked hard. But in fact, this kind of demand is only a small very small point, completely generation not face. Many games are out of the game, the cause is this. It is said that there is a game by a group of professional players to play the money of the economic system has been unrecognizable, more than plug, the entire operation team everywhere to find help to solve the problem. In fact, this is not a disease, the solution is very simple, my game is not afraid, I welcome the plug-in, I welcome to pay a specialist. And why? Because I was in the early design of the problem is already known, this is I always like to scold my men planning reasons. Don't move your head. Obviously wrong, but after the error appeared, but not only not admit the wrong, but also contended that they are right.　　90% of the planners in China are like this. All this shows that planning is not a simple story structure. Need the data to speak, the player to speak, and then let the efficient creative in the game to be sublimated.　　So, I think a game from the beginning of the operation of the moment is really the beginning of planning.　　The plan is not the people to win the Sina game: How many plans does your company have now? Gao Xiang: Six, plus me, Count seven. I think a lot of planning is a drag. In fact, more accurately, there are only 5 real-experience planners in our company. Another is my own from the fresh students dug out of "Nan elder brother", is a girl, is a genius. She has no planning experience, but she does better than any senior planner.　　I have people around me should be world-class figures, such as the world read Martial arts novels most of the stunning little beauty-wu, ideas, ideas, ideas, are in place. I would like to remind you that planning is not a victory for many people. Hundreds of people, all kinds of, how can you let everyone unified implementation of your ideas? Everyone speaks their best ideas and you can't blow them because they're absolutely right. For example, pure maths problem 1+1=2, are you against it? But you put 1+1=2 in the game as a task, who would like? I would also like to say is, if it can be directly put in the good, unfortunately, the Chinese planning Group few people dare to do, few people will do.　　Take the game of rice as a help plan, completely bury the Chinese personality, don't play with the brain residue. Remember, you when planning is a part-time job, take is the wages, people who spend money is real money, if others brain residue, how do you work for them? How do they spend it?　　Of course, this statement is more one-sided, not to the deep said, offending a group of peers, not my purpose.　　The biggest problem in the domestic game is "no one" Sina game: What do you think is the problem of domestic games? Gao Xiang: No problem, no homogeneity. The problem is "no one".　It can be said that most of the domestic planners are familiar with the game copy planning process of people, few are real planners, the exact point, that group of people should be called planning clerks.　For those entrepreneurs who start a company, I'd like to remind them to take a look at Mao Zedong's theory of Practice, and Kraudhopkins's "scientific advertising and my advertising career".　　More important to note is that if you want to play themselves into the industry of Mao Zedong, please, you must find your industry in Peng Dehuai, Zhu De and Zhou Enlai. I have always believed that the domestic big companies do not lack the game, their operators come out to find not only products, more important is the people, this is the excellent team is constantly being dug away by the big companies. The team will go, not only because of the high wages, good treatment, at least to let team members feel the company's respect for talent.　　In the virtual network game feel the status of the illusion of Ascension, will make the players happy, not to mention the real life of people? On the contrary, I also want to remind the big companies, although you have dug up a good talent, but must learn how to manage and use them.　　They started a business, is to the value of hard work, to your place, the annual salary of hundreds of thousands of, tired for a few years, people also want to rest, not desperate, then the corresponding, product quality may also be a problem, after all, muddle is also a life.　　Sina game: What do you think of the innovation problem in the game? Gao Xiang: innovation is nonsense. Without innovation, any game is not exactly the same, which is consistent with the problem of leaves. There is no innovation in technology. Creativity is possible, technology is mature, fully done.　　Game screen to enjoy the "Dragon track Online" (temporary naming) is a pure original martial arts games Sina game: Can talk about "dragon track Online" (temporary naming) planning ideas? Gao Xiang: "Dragon track Online" (temporary naming) is a very special game, many operators find the first sentence of the research and development team is "your game and the market which game similar?" is the engine developed by a team with successful gaming experience? "If you ask about this, we're in line with most of the games in the market, but if you're going to ask me, what's it like?"　　I can only answer, our game which is not like, so I dare to say, "Dragon track Online" (temporary naming) is a pure original martial arts games.　　"Dragon Track Online" (temporary naming) is a large history of the company's independent research and development of a large-scale historical martial arts 2DMMORPG network game, with the vicissitudes of history as the background, the main task of mixed with the treacherous complex of power disputes, a high degree of restoration of the Eastern Han Dynasty of the cultural landscape and fascinating exotic Different from other martial arts games in the place, "Dragon track Online" (temporary naming) really will be the essence of martial arts to play incisively and vividly: Real, original martial arts combat experience, return to martial arts skills even strokes, such as movie-like battle performance screen, exciting shock feeling ..., let the player experience a dripping, The martial arts world of pleasure and hatred. Second, let you in the lone lake outside, but also provides a broad stage to explore, in-depth. To cross the hard side and conquer the enemy several times stronger than yourself.After enjoying the feast of victory, in the spectacular group warfare, feeling the pride of the army and the winning, these will be presented in the rich combat system, the dating system, the Dragon War system and the city warfare system. In addition, there are a lot of human and design sense of the copy, each checkpoint has a unique play, can make people linger, repeatedly inspiring.　　Game Scene Map Sina game: "Dragon track Online" (temporarily named) art you convenient to introduce? Gao Xiang: "Dragon track Online" (temporarily named) the picture is quite gorgeous. With the cultural background of the Eastern Han Dynasty as the foundation, the atmosphere and respect for historical facts, each scene has its unique bright spot: Jiangshan Cloud water Magnificent, the ancient Chang ' an flourishing, are all be behaved meticulous, such as a picture of the beautiful picture, to the world to show the charm of this powerful dynasty.　　should be able to attract a lot of game-loving players.　　Sina game: What kind of engine does this game use? Gao Xiang: The game engine is our team independent research and development, regarding everybody cares about the fluency and realizes whether can complete, I thought completely is not the question.　　Our team is very experienced, for 2D itself, there is no technical threshold.　　Sina game: "Dragon track Online" (temporary naming) what is the plan for the game in operation? Gao Xiang: For the operation, we own the ability to operate independently, at the same time do not exclude the outstanding operators and domestic cooperation.　　But what is ultimately being done is uncertain, either autonomously or jointly.　　Sina Games: Do you have a new product development plan? Gao Xiang: We are currently in the process of preparation and the most well-known print media this ancient legendary newspaper group, the development of the second game "This ancient group biography Online" (tentatively named).