Gartner consumer Technology and market chief analyst Zhang Ju

On the morning of December 5, Gartner, the chief analyst in consumer technology and marketing, said in an analysis Zhang Ju that Baidu, Alibaba and Tencent (three companies, referred to as "BAT") in the mobile internet market, have built their own advantages in platform applications, mobile portals and content. And to launch fierce competition. For entrepreneurs, they should try to avoid fighting the three companies and look for opportunities in vertical areas.

Gartner recently published an analysis of China Mobile's Internet, focusing on the layout of bat three companies in the mobile internet age. BAT will compete fiercely in platform applications, mobile portals and content areas over the next two years, Zhang Ju, the report's author.

In the platform-type application, bat three companies currently have flagship products, including Baidu's platform products are maps and navigation, Alibaba platform products are mobile payment and E-commerce, Tencent's platform applications are micro-letter and mobile QQ.

Zhang Ju analysis that the bat platform has its own strengths, three companies will continue in the future in other companies to compete in the field of advantage.

Some recent cases are: Alibaba is investing a lot of resources to promote "dealings", and expect to have some impact on the micro-letter. At the same time, micro-letter is vigorously promoting the payment function, and hopes to attract the use of Alibaba Alipay users.

Zhang Ju predicts that in order to better serve users and expand the scale of the platform, BAT will continue to integrate upstream resources.

According to her statistics, in addition to platform applications, bat competition has been extended to mobile search, browser and other portals as well as the value of users of the application field. Bat three giants are also active in the distribution of mobile apps, online music, video, games and E-books.

Zhang Ju that it is not easy to say that bat has dominated the China Mobile internet market, but there is no doubt that the three companies have established advantages in several markets.

She said that as bat and other giants already occupy the mainstream user needs, domestic entrepreneurs are best to avoid competition with bat when starting a business, preferably based on their platform to provide some services.

Zhang Ju believes that the future of mobile Internet competition will gather in the content domain, by meeting the needs of specific people to develop products, or in the vertical market expansion, entrepreneurs still have the opportunity.