Gedau's first fire after taking office: pushing Cross-border electricity business

Absrtact: We are simply using a very small cost in exchange for a huge possibility. I am not prepared to make much money on this product. I want to seriously really do a favorite product. If you can change more people's lives, more people enjoy

We are simply using a very small cost in exchange for a huge possibility. I am not prepared to make much money on this product. I want to seriously really do a favorite product. If we can change more people's lives and be enjoyed by more people, it is the most meaningful thing for me.

"The development of cross-boundary electricity dealers is a great opportunity for consumers, this can buy more high-quality goods; for enterprises is also a great opportunity, they can export goods to the world, we have good reason to believe that over the next 10-20 years, cross-border electricity will be an important development area. Gedau, president of the Amazon China region, stressed at the Guangdong International Conference on Electronic Commerce held in December 2014.

As far as GE Tao is concerned, its vision is made up of two things: boosting consumption and boosting growth, and hoping that Chinese consumers will be able to buy whatever they want through Amazon, and that Chinese companies can export their goods to the rest of the world through Amazon's China platform.

He relies on Amazon's 13 sites worldwide, from North America to South America, to Europe, Asia, Japan, India, and Australia. This means that any Chinese company that wants to export will have the opportunity to communicate to 260 million active users around the world and transport the goods to 185 countries and regions around the world.

Amazon has actually been in China for 10 years and has developed three big businesses, consumer electricity, digital Kindle, and cloud computing. And the new President Gedau after taking office to burn the first fire is to increase the weight of the first item, push the Cross-border electric business.

Fast Lane

2014 is a year in which Amazon China's cross-border electricity business has sailed into the fast lane, with successive moves.

In August, Amazon settled in the Shanghai FTA and began to establish a Cross-border electric platform in the FTA, where domestic consumers can buy online from Amazon. Amazon has signed a memorandum of cooperation with China's FTA and Shanghai Information Investment Co., which provides a convenient condition for the establishment of a warehouse in the FTA.

The month of the "Amazon Beautiful Life Show" held in Shanghai, GE Road Far for the first time in public appearances. He proposed a new plan to expand the site category. The new plan includes the introduction of international market products, the International boutique Pavilion for the fashion Tatsu, the elleshop, and cooperation with the exclusive custom products area, Smart Digital museum, such as five exclusive pavilions. At the same time, the Amazon China announced its own services from the original Shanghai to expand to 6 provinces and cities nationwide, since the number of points from the beginning of more than 300 to expand to 820, supporting the "cod".

Immediately following October 29, the company announced the opening of six overseas sites direct mail China services, consumers can enjoy from the Amazon United States, Germany, Spain, France, the United Kingdom and Italy, including a total of more than 80 million kinds of international selection. Before the "Double 11", Amazon China "overseas purchase" service began to test operations, cross-border electricity dealers also become Amazon's core selling point.

In November, the company released Amazon's global overseas purchases in China, where Chinese consumers could buy the same goods and prices as Amazon did in the US, and get the goods faster.