Giant President Liu Wei: 6 web games will be launched in half a year

Source: Internet
Author: User
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Sina Science and technology news July 25 afternoon, the annual China International Interactive Entertainment Industry Summit Forum in Shanghai Pudong Kerry Center opened today.  Giant Network (Weibo) President Liu Wei in the speech, said the giant this year to upgrade the Web game to a strategic level, has been in the framework, team, core resources and other aspects of the layout, is expected to have 6 online games in half a year on-line. Liu Wei said that the development of the Web game market has sprung up in recent years, the development speed is very fast, but at the same time there is a short life cycle, the middle and late play less strong and so on. Giant hope that the accumulation of experience in the client online games and web game effective combination, in the future market occupies a place. The following is a transcript of the speech: These two years, muddy water and other short China concept stocks, make people panic, many companies share prices turned upside down. One of the CJ's themes-"breakthroughs-the strength and confidence of Chinese games"-I feel particularly good.  In fact, we are all particularly confident that the Chinese gaming industry has the power to smash short forces, both from the industry and from the Giants ' networks.  Back to the point, I am reporting to you today the giant network to seek breakthroughs in three key areas. The first is a breakthrough in independent research and development.  As you all know, Giant network "journey" series has made great success, we hope this year in the "Journey" series, can launch a highly recognized market game masterpiece-"Fairy world." "Fairy World" is a different from the "Journey" series of products. "Journey 2" is a 2D martial arts theme MMO, "Fairy World" is the 3D Fairy theme MMO. "Journey 2" producers are familiar with the giant research and Development Vice President Guixe (Micro-bo), "Fairy World" producer is also one of our research and development vice-president, full name messages, in the game Circle flower name is a knife, is a very senior game producer. When Guixe into the profession, is the knife with him to do planning, they also count as Master and apprentice of the friendship.  So, we joked inside, the student's "Journey 2" is very successful, the teacher's "fairy World" no reason not to succeed. Giant network independent research and development products selected two breakthroughs.  One is a breakthrough in the business model, Yu Cofeng led the "Journey 2" to practice, completed the third generation of business model of the market test; another is a breakthrough in game play, is the knife to take the outline of the "Fairy World", focusing on the GVG model to seek breakthroughs.  The Chinese game user group is a very special group, the user's social behavior and the benefit interaction concentrates in a very small circle, compared with the Big guild pattern, such a clique is very solid, and often is the user continues the game the power. The GVG model of the fairy World is based on such an environment.  We integrate with the user's daily behavior, interest-related functions into a series of small team play, to the small team of users to provide communication and interactive protection. For example: "Fairy World" mainstream play more small team, 3-5 friends agreed to a time, within two or three hours, can be completed to obtain experience of the universe plate,Anti-Trial Sword array and family warfare, along with the enjoyment of the game, together to gain experience, equipment and prestige.  Consumption of time is not much, but also get a full game experience, especially for like and a few friends fixed game players. "Fairy World" prophase technical test data to achieve expectations, series of small team play to get a lot of senior players fully affirmed.  We are confident that the "fairy World" in the GVG mode of innovation is first-class, will certainly give players a very unique game experience. Then talk about the agency business. Last year we passed a Korean cartoon fighting online games "Al Light" in the agency business small test, to achieve the expected results. This year we will push a much-anticipated European and American masterpiece "Washi Wrath". This is a magic theme 3D game, by the Russian classic single game "Heroes Invincible" veteran development team development. This game is very characteristic, has the magnificent game picture, but also has the scene to be thrilling, the intense stimulation spaceship fire and so on unique play.  This game in Europe and the United States market has a very high degree of concern, known as the Russian national treasure class online games. In recent years, the domestic introduction of the European and American fine masterpiece. and other factors such as acclimatized, survived the masterpiece is a handful. In the process of localization, "Washi Nu" also adhere to the giant has always been a boutique strategy. Our product team with the Russian developers, with more than two years of grinding, slow work out malt. Keep the original flavor of the premise, as far as possible to fit the Chinese players. For example, the game will appear in the Chinese players are very accustomed to the automatic search system, which in other European and American masterpiece is unthinkable.  After the joint efforts of the two sides, "Washi wrath" in the third quarter of this year to meet with the players formally, do not delete the open test, hoping to give the likes of Europe and the United States to bring players with a very different game experience. The third piece to say is our page travel strategy, this is the giant in different product layout to make a breakthrough. In the 2012, the Giants upgraded their strategy to strategic heights.  Invited to the industry's top producer Wu to join in charge of the company's page tour business; At the same time, we have in the framework, team, core resources and other aspects of the careful layout, we have to force the first batch of page tour results will be launched, is expected to have 6 pages in six months online. Page Tour Market in recent years has developed very fast, in the online games market, but at the same time it also has a short life cycle, the middle and late play not strong and so on. These problems must be confronted and resolved if the page is to be sustained and healthy.  The giant's positioning on the page, is the hope to find our breakthrough way, but also hope that we have accumulated experience in the end, such as the ability to grasp the players, research and development and operation to promote the experience and the production of effective collection of pages, can be in the future of the page market occupy a place, with everyone to promote the industry forward. The time flies, the ChinaJoy game exhibition has gone through 10 years, becomes the game industry development vane. We are gathered here every year to discuss the development plan. I hope we can inspire each other from the discussion of "breakthrough" to find the strength and confidence of our Chinese game, for the nextTen years of Take-off and poised.
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