Glorious birth: The wounds of its own ammunition, the fierce enemy ahead

Glory burdened with the mission of Millet to live.

"The World 500 Strong", "technical Strength", "independent electric Business", "we will not marketing will only do products" and so on words are the most prominent when the birth of Glory label, is also Yu favorite in the mouth of the reason to run the train. The glory of the brand and the word of mouth has reached a new level when it comes to tossing and turning the labels. and other birth to death are silent nameless brand compared to glory because the "most do not know Marketing" and reached the "marketing well-known" brand, this is probably the glory of the "least understand marketing" it?

The innate sense of honor and glorious mission, coupled with the birth of a family of genes and proud gesture, all this makes the glory from the outset to be entitled to despise some cock silk brand. However, it is regrettable that just a few years after the past, today's glory is still in sales than millet, in the work of the charm of the family, on the feelings can only look at the hammer, marketing is less than vivo and oppo.

More importantly, the glory of today's mission is no longer against millet, but began to toss about their own.

Glorious birth: The wounds of its own ammunition, the fierce enemy ahead

In the past few years, the Glory has launched a number of the effort to build a number of mobile phone products, these products in the price, design, configuration and positioning are infinitely close to the millet, but this is a few of the original sustenance of Yu products in the market performance, far from the fight against the state of Millet. A few will and down, millet is still on the go, and the glory of the best outcome is just end up a firm, this is a looking at opponents, a sigh, time plantain.

More importantly, the old opponent of millet in the continuous separation of the industry distance, the glory of their own problems are constantly.

The hand that is in the way is the glorious processor. Because Glory has scientific research and the true spirit of affairs (this is not ironic, is really praised), so glorious several products have used the Heiss processor, but because of technical and architectural reasons, the early sea-thinking processor in the compatibility, fluency and other aspects of the problem, make the Glory brand in the minds of most consumers halberd. The problem did not improve until a new processor chip, Heiss 920, was released later.

On the other hand, Huawei's operating system has been the most criticized place. Yu with a mouthful of running train always say Huawei technology and brand how cow break, but in fact such a big company, but the cow is not good for an easy-to-use mobile phone ROM. So in Huawei's honor, a supposedly good piece of hardware carries a silent operating system that can beat the glory and millet against the latter, which is odd.

Hardware and software have not reached the basic market recognition, coupled with Huawei itself in the proud posture also do not understand the Internet marketing and communication disadvantage, making the early glory with a huge sense of mission was born but left a hate. Even today, has the corresponding market size and achievements of the glory, presumably in the future still need to face the test of these two issues, compared to other opponents, the glorious journey is actually just beginning.

Self-surgery: medicine is not fine, pain where to say

Glory and other brands are not the same, other brands in the desperate time to choose death or brand mergers and acquisitions, but the glory can not be born to die, can only continue to "live", this choice for the glory of more means the pain of helplessness. In recent years of market concern, the role of glory is more foil rather than dominant, and its products, although in the update release can usher in a round of applause, but then?

Glory is also aware of this problem.

The practice of expanding brands and perfecting other peripheral products (which can be said to be rich in ecological chains) has also become a second choice for glory. As a result, we gradually see the glory in the market in addition to mobile phones, have done a flat, TV, game consoles, hand ring, routers and so on products, and the United States its name "Cross-border." For this series of actions, many people say it is the glory of the millet sniper, there are many people say is the glorious layout strategy, but no matter what kind of argument, now can be determined that these methods are not conducive to the glorious future.

These products for ordinary consumers, does not mean that each consumer will be based on the actual demand for the purpose of communication, not to mention the current market related to similar products have been more than glory too-ordinary consumers will not be common to use more than two similar products? On the other hand, the glory of these products in the price, most of them are better than other similar products.

Whether it's a TV or a tablet, these products that come with the honor of a mobile phone, I think it's all out of the glory of their own "self-help."

But the "prescriptions" that glorify themselves for themselves do not mean that the glory itself can cure all difficulties. It is obviously too difficult for the present glory to accomplish the glorious competition barrier through the layout of the whole field, the Cross-border pioneer, the ecological chain and so on. In fact, the current glory has not yet reached the absolute tamping position in the mobile phone market, too early to ignore the problem and "Cross-border" to not fully belong to their own stage of the field, which seems to me more like a toss.

This toss of the result will probably make the glory itself sour, nowhere to be said.

Battle: Instead of attacking, it's better to make supplies.

Every product and every tactic has a particular meaning, either to live or to die.

Glory of the natural mission is to fight millet, until today this sense of mission is still, so regardless of the cost and cost to achieve the head-on confrontation with Millet, this is the glory has been unremitting tactics. But, behind this tactic is to honor their own shortcomings, as well as their own confrontation with the industry experience, but also glory in the products and markets, users and other aspects of the overall shortage.

By laying the market with other smart hardware, this does not bring a glorious ecological chain, and the act of placing a smartphone on one side into other areas also means that the glory is going to be a distraction from the enormous energy and time costs. It has been said that the issue of glory in smartphone products is not yet fully resolved, so hastily expanding the category, which also means wool for glory.

In addition, the glory of laying other hardware products does not mean that consumers and the market must pay. Today, digital products competition has reached the level of comprehensive comprehensive strength, glory in this respect in addition to the world's top 500 to say, can there be other advantages? Most consumers do not think you have a product I bought, but based on whether this product can impress me I bought the way.

Above all, glory in the development process to face the competition of other brands.

The development of many pieces of millet has occupied the top of the domestic smartphone, the charm of the group rely on the way to achieve a good reputation of the product, the hammer with illusory feelings also allow a large number of fans better, Vivo and oppo use of the way to hit the money to get a huge market ... And the Glory, in addition to a very frequently is "the World 500 Strong" argument, can there be other skill?

Confrontation, sometimes for glory, but sometimes glory does not necessarily mean confrontation. It is also an honor to do the product well.