glutinous rice mesh Shenboyang: Group buying industry reshuffle has ended large Internet enterprises difficult to enter

From more than 5,000 group buying sites, to 900 in February this year, the domestic group buying industry survival rate is only 18%, and in the glutinous rice Network General Manager Shenboyang view, at present, only the leading five home half live more comfortable, the future there is a possibility of further integration.

Unlike most outside views, Shenboyang that it is the technical barriers and the management of local sales teams that really drag down group buying, which will further exacerbate competition.

After the competition, will the group buying mode still exist? Shenboyang that the current group purchase is actually a local business E-commerce platform model, regardless of this model called "buy" or the future has other names, this model will continue to exist.

Group buying industry shuffle is over

NetEase Technology: Small group Buy website still have living space?

Shenboyang: From the electric business industry point of view, small group buying site survival space has been relatively small. Similarly, we can see that there is basically no living space for vertical electric dealers, the main reason is that users get too expensive. For example, the most loyal users can buy only four pairs of shoes a year. So now the electric business industry more and more diversified, platform development, if there is a user, the electric business site can provide one-stop service. From this perspective, small group buying sites are basically locked in the vertical area or region, but users can not reduce the cost of access, so they survive will be very difficult.

NetEase Technology: Large group purchase site pattern has been determined?

Shenboyang: From the point of view of glutinous rice, the current large group purchase site has left five half: glutinous rice, reviews, the United States Regiment, handle, litters and half of the high friends, the pattern has been very clear.

Group buying competition has been set, large Internet companies are difficult to enter

NetEase technology: From the first day of the birth of group buying, there are some traditional large-scale internet companies trying to enter the industry, now buy the pattern has been basically determined, there will be a giant jump in?

Shenboyang: From the group buying industry, it will be more difficult for large enterprises to come in again. First group buying industry is a lower profit margin of the company, and Google, Baidu, Tencent, these enterprises are printing money machine the same enterprise, you let it lower body to do ground promotion, it is unlikely. Even if we throw away the genetic mismatch, the low profit margins will make it impossible for companies like Baidu to account for shareholders. Moreover, through years of operation, group buying has accumulated a large number of marketing data, which is a threshold.

Electronics and commerce are the core of the group buying site competitiveness, technology rather than capital is the reason to drag down group buying site

NetEase technology: In glutinous rice view, E-commerce is the word electronic more important or business more important?

Shenboyang: It seems to us that these two words are the two core competencies of the group buying industry. The first business we can understand for local sales team, buy and when, Jing Dong different, they sit in the office can do the category increase, and Taobao mainly rely on the seller to do their own. But there is no way to buy, you have to rely on local sales team to this matter. The management efficiency of the local operations team is very important. The second core competitiveness is it is the electronic this piece, group buying is actually very complex, glutinous rice is recruiting a lot of talent about technology. In my opinion, in the technical aspects of any development, in glutinous rice can find opportunities. Site, wireless internet, data mining, e-commerce, management systems, electronic contracts and other aspects of the approval of the purchase can give you space to play.

Many group buying sites are dragged to death not because of the size of the user or the financial resources, mainly because of technology. Some of the group buying site in the collapse of the phone client did not even, which means he did not have access to the future purchase of the website industry development tickets, even if you are still reluctant to live today, sooner or later will die. For the current market in the leading position of five group buying sites, the money is not a problem, these few if put low value melt some money or no problem. But if your technical input is not up to the requirements, all aspects of efficiency will be relatively low, which will let you out of the market competition.

A lot of electricity dealers are just trying to do it.

NetEase technology: On the one hand is a large number of people, but also in the explosion layoffs, the electricity quotient of talent needs in the end what is the situation?

Shenboyang: As far as I know, many electric dealers are not really hiring, and many of them are just trying to get the momentum. There are some group buying sites to frequent campus recruitment, just a gimmick, a year can recruit more than 10.

NetEase technology: Last year group buying site to dig people each other caused the compensation system confusion, now this situation still exist?

Shenboyang: not only group buying websites or E-commerce industry, the whole China's compensation system is very confusing. When I work in the United States, as long as I know your basic profile can guess how much you can open the salary, pretty, but in China often not a year or two, wages have quadrupled.

At the time of group purchase, especially when Groupon entered China, the whole Chinese group buying system was very confusing, which in a sense also destroyed a group of young people. Because people are so, even if earn a day high wages, and then want him to admit that he is not worth the money, very difficult.

And in the technical talent, we have also encountered some problems, some mobile internet companies compare fire, get financing will open some very outrageous price to dig people, but perhaps after the failure of the company after the collapse, which is very detrimental to the career development of young people.

NetEase Technology: glutinous rice is rarely the news of layoffs, is we rarely do this? or relative to the protection of employees better?

Shenboyang: Glutinous Rice's personnel reserve has been a steady rise in the curve, but recently the pace of development has accelerated some. This is because the market competition has not been so fierce, some regional or small web site failure empty out of the market space and talent are we can use, now it should be sticky rice run.

Everyone doesn't tell stories.

NetEase technology: What role does glutinous rice play in everyone's system?

Shenboyang: For us, external packaging is one thing, the work of their own is the same. Everyone started into the group buying industry is also a mistake, when everyone is trying to find some new business, just see Groupon very fire, want to follow do. Did not expect to enter such a fiery industry, in China to do the electrical business is very tired, especially to do and service-related electric dealers are very tired. We are still at a loss, this is pressure on the group, but we do not regret entering this industry, because the industry in the future has very good prospects for development. Everyone is now no longer trying to assemble all the projects to tell a story, but to diversify.

What is the name of the group buy is not important, it is important to do something

NetEase Technology: The future development prospects of group buying industry?

Shenboyang: Last year the US had about 340 billion dollars in electricity markets, and China was just over half the US. and E-commerce accounts for 5% to 8% of the entire retail business in the United States. But behind this figure lies a huge market behind it, the local service sector. In the group buying industry, many service companies do not have the means to conduct e-commerce, since the physical type of retail industry can produce such a large market, there is reason to believe that the service business of the imagination of e-commerce space. This future depends on group buying sites to each other's benign competition and common development.

NetEase technology: How to see the kind of products and services in the relationship between products?

Shenboyang: The core competitiveness of group buying sites or service products, this is some large electric business enterprises are unwilling to do. But we still want to see, the group buying website also wants to do business, if the consumer has the demand to the kind product, we still want to provide.

NetEase technology: Buy this mode will die?

Shenboyang: What is the name of the purchase is not important, we now also claim to be a local quality guide to life. This aspect of glutinous rice is far away, we think group buying is not only cheap, but more is to lead local consumers to summon a new way of life. Even if the name is not in the future, but this local business E-commerce platform model will survive.