Gome 2014 results show that last year the company achieved sales revenue of 603. 600 million yuan

Gome (00493). HK) recently released 2014 annual results show that last year the company achieved sales revenue of 603. 600 million yuan, an increase of 7% per cent, operating rate of 16. 3%, down 0 year-on-year. 3%; Net profit 12. 800 million yuan, an increase of 43. 4%. In addition, online turnover increased 84 year-on-year. 4%.

Entity Management
Differentiated sales of goods
Financial results show that in the low-cost and efficient open supply chain advantage, the United States in sales growth, cost control, same-store growth, gross profit margin, ping effect, single shop operating capacity, such as retail core indicators, have maintained a high level, Year-on-year growth was achieved for eight consecutive quarters.
According to earnings, one of the reasons for Gome's net profit increase last year was a significant increase in sales of differentiated goods in 2014, up from 1 in 2009. 2% grew to 33% in 2014. Gome's president, Wang Junzhou, says that for retailers, the ability to supply the chain depends first on the ability to buy goods, followed by purchasing capacity and retail price control. Gome is in the way of purchasing and underwriting with suppliers to achieve retail price control capacity, in order to step price in the form of trading with manufacturers. While satisfying consumer demand, it also shows Gome's IT system's strong control over consumer demand. "In the future, the proportion of Gome's differentiated commodities will expand further, reaching 50% by 2016." "
in the procurement, logistics platform under the support of the United States to adopt a more diversified channels to sink the way, played a" four to dial the heavy "effect. According to statistics, Gome opened 145 new stores in 2014, of which 78 are located in the two-tier market, two-tier market with the same store income growth reached 9. 3%. By the end of 2014, the United States completed intelligent store renovation of 100. In addition to its own stores, Gome is also actively promoting with the department store supermarkets and local chain of comprehensive strategic cooperation. 2014 A total of 154 new affiliated stores, sales revenue in the fourth quarter to achieve a quarter-on-quarter growth of 67%. The
Online business
Transaction volume grew by more than 80%
as a closely watched line business, Gome's ability to operate has also continued to improve. During the reporting period, Gome's online turnover rose 84 per cent year-on-year. 4%, of which the four quarter of a single quarter rose 117. 3%. Annual growth rate of independent visitors reached 85. 3%, of which the four quarter of a single quarter rose 149. 5%.
In addition, with the rapid development of mobile Internet, Gome is also actively expanding mobile app. Through stores and vendors in the sale of the application into the product and other initiatives, led the Gome online development of mobile phone-side member users, mobile end of the number of new users increased significantly 97. 2%, mobile-end turnover increased to 18. 1%, of which four quarters accounted for 35. 1%.
Wang Junzhou said in 2015, Gome will set up more than 100,000 mobile micro-stores, 2017 will achieve the number of fans doubled. Gome's micro-shop pilot has been in Xiamen, Xi ' An and other place to start, already more than 10,000 gome employees through their micro-trust circle of friends opened a micro-shop, the sale of goods including about 60% of the company must select goods, such as IPhone6 plus mobile phones, the rest can be their own on the company platform to choose the goods. The employees ' sales of the goods in the store are the same as those in the stores. The
The future development of the
3 years to increase the store nearly hundred
for the future development, Gome revealed its own plans.
in the physical store, will be opened every year 80-100 new door shop speed, in the next 3 years to achieve new three or four-line city 100, so that the store network to further cover the county town. Wang Junzhou said yesterday's results show that there is already a two or three-line city with 80 stores in the company is working with Gome to discuss cooperation.
Online business, Gome Online will accelerate the line under the supply chain convergence, and vigorously develop the category of electrical appliances Direct, non-electrical category platform, the next 3 years will achieve GMV composite growth rate of more than 100%, developed into a leading e-commerce platform. At the same time, will accelerate the use of mobile resources, the rapid development of mobile power, leading Gome online in the next 3 years mobile end users for several years composite growth rate of more than 100%.