Gome Online Chairman Shangui first ridiculed Suning double line price

This is the takeover of Gome, Gome online chairman Shangui The second time to communicate with the media. Among them, the most interesting point is that his old rivals Suning "double line of the same price" speculation and ridicule.

Let's see what he said.

1, unless the price is higher than the price below the line, it is difficult to realize the same price online, which is a difficult problem for the whole world. But companies will certainly not be able to endorse higher online prices. Online is unlikely to unify prices. For example, an online price adjustment takes a period of time, but it may take only half an hour, one hours. But offline price cycle is long, to change prices, Gome has thousands of stores nationwide, even if the executive force is strong, the same price in a day is difficult to achieve.

2, the supply chain is probably divided into three kinds, one is to have an absolute supply chain advantages, such as underwriting customization, ODM, etc., this part of the line of goods can do the same price. The second is dedicated online, offline There is no sales, three offline there is sales, there is no online. It's not easy to get the same price on line.

3, the double line fusion does not start from the double line price, but should start from the process experience.

4, Gome online loss is certainly less than last year, will achieve sales target of 10 billion yuan.

5, Gome now advocates "Wolf culture". The wolf sex is said to bite dead not to sprinkle the mouth. A lot of electric dealers are a force, such as promotions, choose a node to bleed once, to beat an impression. Gome is not the same, low prices will always adhere to, and will continue to stretch, with Gome online competition will be very tired. Improve the overall quality of consumer online shopping through three major channels: targeted goods, comprehensive low-cost and a full range of shopping experience, how to achieve? From the user demand, and then feedback to the user. And the realization of the user strategy is to create a large retail data ecological circle, through large data sharing, to achieve the creation of goods, services, and ultimately achieve a win supply chain and consumption chain, occupy a position in the retail origin.

6, Gome is also taking the C2B route. Gome online Many of the models are not other electric dealers, this is the result of C2B reverse order: Gome Online to provide the results based on massive consumption data, to help manufacturers targeted to improve products, and then gome online to ensure that the size of the order, and finally ensure that the supply chain profit margins and low price two-way implementation of consumers.

7, Gome is not a pure electricity dealer, the electric quotient can be divided into pure electric quotient and fuse two kinds of electric quotient roughly. Pure electricity quotient refers to the Internet enterprise face born, the wind investment nourishment grew up, among them Jing dong is a typical, and the fusion electric business starts with the traditional enterprise, after the line grows, extends to the Internet, the goal still controls the retail, "The American Su" is the representative.

8, how does Gome play its traditional retail advantage? In addition to C2B, the supply chain, Member services are also important. For example, this July, Gome online launch of the "strongest member month" activities, announced the 100 million yuan subsidy to consumers, the introduction of "one free and one loss to send", including free shipping, complimentary double points, major complaints in 90 minutes did not receive a response, the user received 50 yuan in cash coupons.