Good doctor Wang: Low-frequency products more suitable for web App

As users surf the internet to move to smartphones and tablets, apps become another big stream of traffic after browsers. Many startups also skip PCs, directly developing native apps (for localized applications, download and install), but suffer from too many opponents (Android apps are already millions, iOS apps are over 900,000), a bit of promotional costs such as Niniuruhai; APP (opens directly in the mobile browser) and has an unexpected effect. What kind of product is suitable for native App? What products are easier to promote with web apps? How can startups keep going if they can't make a profit for a long time? Hope the pioneering veteran, good doctor Online founder and CEO Wang can give us a little enlightenment. Interview background: Good doctor mobile end of the center of gravity transfer to the Web App has achieved good results, but also to the industry for the native app to promote the effect of a new understanding. Low-frequency products more suitable for web App Baidu News: good doctor client line two years, Native app installed capacity is 4.5 million, live 50,000, whether this data to achieve expectations? Wang: First in the product positioning, we will position it as a medical health must be applied, so there is a general expectation of daily life. Because the user will not be sick every day, so daily life can not be like games, social products. Installed capacity this is limited to the application market, with a large number of brush list phenomenon, our ranking in the list gradually decline. We have been native app as an extension of our service, so the promotion of the investment is not big. Baidu News: Good doctor Mobile end of the center of gravity to go to the Web app, Native app growth and daily live data has declined? Wang: Good doctors still pay attention to the growth rate of Native app,native App and the daily live data has not declined. (Note: the previously disclosed data shows that a good doctor's web App has a daily PV of more than 4 million, and Native app has PV around 100,000 daily.) Baidu News: is not some products are not suitable for native app to promote? Wang: I think it is not suitable or not suitable, but need to do before the product positioning, the audience want to clear, fully estimated product results. Some products are suitable for native apps, while others get more attention through web apps. Relatively low frequency products, it may be more suitable for web apps, such as medical products. Search at the mobile end or the user's most important choice Baidu news: What is your opinion on the future development trend of native app? Wang: Mobile Internet is the trend of the future. By moving the end, to provide users with more convenient, high-quality service is now all the company must consider things, many companies have a large proportion of traffic has come from the mobile end, take us to the mobile end of the traffic has accounted for 40% of the total station. Native app doesn'twill replace the PC service, but there will be more products based on the mobile end of the birth. With the growth of wireless internet users, wireless coverage and smartphone penetration, more developers will focus on them and create more and more quality products based on wireless devices, such as those based on geographic location, near-field communications, etc. Baidu News: Search in the future mobile end will let is located in native App? Wang: Personally, search is the most important choice for users, whether they are on the PC or the mobile side. On the PC end of the user habits, and undoubtedly brought to the mobile end, we found that a large number of users will be in the phone to open Baidu, through search results. On the mobile side, search and native app relationship, in fact, is the Web app and native app relationship, is not yet who is more important, or user habits are different, as for the left-handed people, can say that the position of left-handed is higher than the right hand or the contrary? Mobile medicine has no mature profit model, affected by the policy of the big Baidu News: through the three-wheeled financing of the good Doctor does not seem to find a good profit model, investors worried? Will new investors be introduced? Wang: As of now, we have not found a mature profit model, but we are vigorously trying to inquire this charge service. After 7 years of development, our investors already know that for mobile medicine, profitability is not fast. We have not yet considered the new financing. Baidu News: Good doctor to "help you find a good doctor" this positioning has been shaken? Will it increase the size of the company and cover more users? Wang: This position has not wavered. At present, the good Doctor is the largest professional hospital outside medical service organization. Let the patient find a good doctor is what we always have to do. A good doctor does not increase the knowledge of medicine, because a patient needs to take what medicine, whether prescription or over-the-counter, these are needed by the doctor, not through us. A patient who is in charge of himself must get the doctor's advice to take the medicine instead of getting the medication suggested by other channels. Baidu News: The current mobile medical industry in the fierce competition? How big is the market in the next five years? Wang: In fact, there is no competition. Now more developers are concerned about health problems or very light medical problems, such as menstrual, weight loss, fitness and so on, like a good doctor so in-depth attention to medical care companies are not many. Now more developers are focusing on cooler images, newer concepts do not pay attention to the service itself, and the good Doctor is more for the need to have clear medical needs, contact doctors, need to go to the hospital to provide services to help patients from the line to the line. Before the media predicted that 5 years after the mobile health market will be tens of billions of dollars. I think with the development of mobile medical equipment, will lead to the expansion of market size and coverage of the population, but also will be affected by the policy. The birth of a good doctor, encourage young entrepreneurs Baidu news: Good Doctor isYour fourth time to start a business, this venture relative to the participation in the creation of Qihoo 360, appears a bit "slow", then cut Internet medical this point is not go too early? Wang: This venture is a bit slow, because it involves the medical field, China's medical system is relatively closed, by the policy and other factors. Good Doctor is not the first to engage in medical and health sites, but through our efforts, is already the largest one in the country. We didn't cut in early, but we were quick. The user's medical needs are very large from the beginning of a good doctor. That year, I often accompany pregnant daughter-in-law to go to the hospital for inspection, but often to the hospital only to find, to find the doctor stopped, very depressed. At that time, only a few hospitals will carry out the information construction, and long time does not carry on the content renewal. Users like me are not a few, we do not know how to solve the problem, where to get a reliable answer. That's one reason to start a good doctor. Shortly after the site was online, we got a lot of attention from users, and the traffic increased rapidly. Baidu News: As a pioneering veteran, what advice do you have for young people who are ready to start a business? Wang: I encourage more young people to start a business, no matter what field, what direction, but to know that entrepreneurship is a difficult, tortuous road! Entrepreneurs must first have a dream, have the confidence to change the world, to understand themselves, through their own values, contacts and wealth continue to move forward, remember not to be a moment of success and stagnation.