Good future announced injection Shell Interactive purchase equity, accelerate online education business development and innovation

Recently, the new exchange of education technology listed companies announced a good future, to shell interactive injection of 15 million of dollars in cash to buy their minority interests. "This and Shell network cooperation, a good future will use the Shell Network online platform link China and the World high-quality education resources, accelerate the online education business expansion and innovation." "Good Future Group investment Division general manager Liu Yashu told the economic daily Reporter."

In recent years, a good future to actively layout online education field. According to the good future group brand director Li Jianchong Introduction, March 2013, a good future to 3.08 million U.S. dollars to acquire Third-party Online network platform for more than 16.85% shares; December 2013, to 8.5 million U.S. dollars to buy an examination net; January 2014, 150 million yuan investment in maternal and infant website Baby Tree; August 2014, Investment English preparation platform ltg;2014 October, strategic investment in child science and technology quality education training company Shark Park. The injection of the shell net, has undoubtedly taken a big step. The layout of the
Good future is just a microcosm of the development of our online education industry. Compared with the traditional offline education, online education is more integrated into the gene of Internet, which has many advantages. First, its breakthrough in space and time constraints, so that people can watch the course at any time, and secondly, the fragmentation of learning, the duration of the course is generally controlled within 30 minutes; third, richer content, in addition to basic education, online education in the interest of education, vocational education and other segments to provide users with more valuable content The rapid development of online education is inseparable from the gradual improvement of internet penetration and the change of educational trend in recent years. "2015 China Education Industry informatization Construction and it Application Trend", CCW information published in 2014, China's online education market reached 82.49 billion yuan, is expected to reach 96.52 billion yuan in 2015. Among them, the total scale of IT investment in China's education industry in 2014 was 57.19 billion yuan, and the information investment was continuously increasing, and the growth rate reached 9.5%.
In this context, the traditional education and training institutions continue to build their own mobile internet education moat, under the solid line training at the same time, through the PC end, mobile end of a new round of opening the territory of the offensive to achieve online and offline combination.
experts say that with the rapid development of industry, there are some problems in the industry. The first is the homogeneity of the competition is serious, most of the emerging online education enterprises will basically take the same business model to open up the market, and the degree of homogenization of the curriculum is serious, the enterprise's profit model similar, the enterprise positioning overlap and so on more and more. Second, online education upfront investment, construction cycle, brand-building process is long, once the capital chain break, the danger is very big. According to the online education website Mustard Heap statistics, as of last December, nearly 60 companies have closed down or changed direction, accounting for more than 10%. In addition, the current user's online consumption habits are far from being formed. 2014 Sohu Education Consumer survey found that more than 60% of net users spend more than 500 yuan a year online learning, and spend more than 1000 yuan net users accounted for 20%, the formation of a large-scale online education consumer market is still time.
But in terms of development, there is no doubt that online education is a vast market space. According to the relevant survey, in 2013, nearly 30% of our netizens used online education products, in the next few years, China's online education marketWill maintain a growth rate of more than 30% per year. It is expected that by 2017, China's online education market will exceed 160 billion yuan.