Good future strategy investment baby tree 150 million yuan

January 27 pm News, education Technology Enterprises Good Future (original learning) and maternal and child services Enterprise Baby tree announced today, will be a good future strategy to invest 150 million yuan in the form of baby tree, open the two sides to cooperate to achieve from the gestation stage to the primary and middle school period (0-24 years) of strategic integration.

According to both sides of the announcement, the strategic investment involved 150 million yuan, the specific provisions have not yet been announced. Good future chief executive Zhang Bangxin and Baby Tree co-founder and CEO Wang Whinan jointly said both sides will continue in the good future and the baby tree in their respective areas of innovation, while working together in the mother and child and primary and secondary education in the field of a series of exploration.

After the strategic investment opened, the Baby tree's website, early education brand and mobile Internet products will be the future of its e-degree education Network (eduu.com), Postgraduate School Network (kaoyan.com) to form a cluster effect.

Industry analysts believe that, following the 50 million acquisition after the postgraduate net, the good future more billion yuan strategic investment in the baby tree, showing that Zhang Bangxin will lead the future to accelerate the strategic transformation of mobile Internet.

A good future, formerly known as "Learning to think", was established in 2003 as China's leading primary and secondary education group, positioning as "a company with technology and the Internet to promote education and progress", through the implementation of Multi-Brand development strategy, continuous innovation and breakthroughs for children to create a better learning experience, and put forward "to become a respected educational institutions "Vision.

"Learn to think" in 2010 officially listed in the United States NYSE, but also the first in the United States listed in the U.S. primary and secondary education institutions. Then in 2013, "Learn to think" officially renamed "Good Future", showing a clearer brand positioning and culture, redefining a good future "technology-driven, intimate talent, quality leadership" three major goals.

Baby Tree was founded in March 2007, it is more emphasis on the Internet mother-child communication platform for the construction and in the field of early education and development. Since the establishment of the 2007, the baby tree has been built to include the mother and child community Baby Tree site (babytree.com), the family Early education brand "Rice card growth World", a variety of mobile internet applications and soft and hard combination of intelligent hardware diversified family service system.

Baby tree site after more than six years of development, with more than 80 million months of independent access to the number of users, covering 80% of Chinese internet parents, its mobile phone application "Happy pregnancy" has become the current most popular pregnancy app.