Graphic: GXG Electronic commerce company General Manager Shujun

GXG Electronic commerce company General Manager Shujun (Sina Science and Technology Han Lian/photo) May 2011 10 to 11th by the consultation sponsored by the third China Clothing Electric Business Summit held in Hangzhou, Sina Science and Technology live broadcast the conference.　　The picture is GXG electronic commerce company General Manager Shujun. Shujun: Hello!　　I do gxg men's, Gxg This brand is founded in 2007, is a local brand in Ningbo, this brand is a Ningbo China philosophy group to do an investment, now the group from foreign trade started, there are some mechanical heavy industry, apparel we have two brands.　　The whole strategy of planning, I also dare not tell you those big things, I feel that I am not qualified, I will be a temporary company planning about the outline. So far we've made two proprietary brands, with nearly 800 stores online, last year to the turnover of 1 billion, this year to the goal of 15, the two brands in Taobao to do the main battlefield, so far no official mall, once I did not settled in the team, they have done small mall, so that other companies to do.　　When I went to do the E-commerce company, I temporarily stopped the official mall, because I think the entire Taobao is the largest market share of the battlefield, we should do it well. Our other model is the brand agent, now is a natural thing, because I used to do luxury human resources management, we have done Cartier and so on, is the largest agent in Ningbo, I am in this agent company to do human resources, so I have some of these brand resources. In addition, I have been a Mercedes sales agent.　　We gxg next year will start two brands, may be children's wear, may be women's clothing, we hope that E-commerce brand chain is complete, the future is a perfect life pavilion, will be officially online next year. In addition, when I finally gathered the men's customer groups, women's groups, children's wear customer groups, then I think we should do a customer, I hope that my customers can be in his favorite brand has a living area, he can come in to buy men's, women's wear, children's clothes, and even the future of home textiles, So that he has a living environment here.　　So this is some of the planning I'm thinking of.　　(pictured) We now have two brands, one is GXG official flagship store, a GXG1978 flagship store, the Big Gxg Walk is a slightly more casual business, more fashionable a men's brand, GXG1978 is a series of Chaozhou brand, that is, the current popular Japanese and Korean culture.　　Brand Agent I will go in two directions, this is related to my brand plot, because I personally like the premium ability is very high brand, because this is the product quality and service quality of a embodiment, so I like to do international brands, I want to do in the domestic high-end brand, recently talk about, may soon be up.　　This is our official website, already has the foundation of official website Mall, expect to start all goods in the second half of this year, in this mall inside to display and laying. (pictured) thisA kind of data just now sun always has some show, is the current C market, B Market are concentrated in Taobao, which is why I am now the main reason for Taobao.　　Next we in Jingdong and Pat have opened a new shop, but because of the interconnection problem, to these two brands still have to be sorry, because we have no way to split the goods. (pictured) on Taobao, I did a rough analysis before doing it, because Taobao can see these three chunks, the first 29-Year-old customer is the main, college and undergraduate and above the customer group is also the main, the other part of the group is basically the company's loyal employees and some white-collar workers,　　Their income is more than 3000 yuan, this part of the customer is precisely our gxg very accurate customer, so the customer is I want to serve the group, so we attach importance to them.　　In the group we buy, Taobao buyers are relatively young, and women accounted for 54.6%, male accounted for about 46%, our official flagship store a very obvious phenomenon is that 60% are male clients, but there are still 40% of women in the buying women.　　(pictured) We are only a very small point in Taobao, we are now the main battlefield is Taobao Mall, but also in the second half, Taobao will be with us to GXG distribution brand to promote, the C market bigger and stronger. Self-owned was opened last August 6, last year's peak value, November is 14.48 million, the same another peak value is this year's April, did 14.08 million. I would like to explain why it has grown so fast in just a short period of time since August 6, first, the market environment is better, the second half of the season is a clothing peak, the second is the activities of Taobao platform is very large, the third I personally to do this shop when I was the first customer is known, I made a try,　　One is the brand group, very cost-effective, April is a, the second is the Tang Lions, they do better than we do, a few days to do a very high performance, we did the first game, also good, April can do 14 million, which is expected to be able to be 40 million this November. In these two peak process, because we talk about relatively young, mostly 85 girls, young boys, are very hard, from our first 6 people, to 12 people, to do tens of millions of that day more than 50 people, now is 700,000. At present, our split is 4.7, 4.8, is that I very much adhere to the so-called quality, so just Qiaofeng said quality year I can very much agree.　　Taobao now has a number of activity resources to us, because no matter how much I have sales growth, we can still achieve customer satisfaction, of course, there is a certain rate of dispute, this dispute rate will be our fastest reflection of speed and service attitude to solve it. I have a few requirements for our entire team of customers, the first of all products, because now most of the products are in stock, because now most of the clothing companies here, there may be 08, 09 inventory, there will be packagingProblems, wrinkles, we have been involved in this team, especially the dual 21 months of preparation, we have been involved in unpacking, inspection, packaging and so on, so far the day the number of new customers I will be concerned about, and now every day the new customer is about 300, they will receive our small gifts every day, We use hard box packaging, and a customer Care card, to guide them to receive goods after the exchange, and very clear to tell them what activities, which day to have what you want.　　All Taobao has two home by the Wind Courier, one of us, because we think that sales are not just sold out that moment, sales are received the goods that moment, so we use the downwind, because we heard that the downwind service attitude is very good, the wind behind them call me a witch, because I have very high requirements for them. I ship the time to request the wind ready to get on the bus, ready to send you a message: Your goods have been issued, receiving goods because the wind will give us text messages, we will be in the two days to do phone calls or a return visit, such as this product is not satisfied, should not be returned goods.　　3rd, some customers will complain, as we have a pair of trousers will fade, customers will come to complain, and request us to provide quality reports, so we will have a delivery department for their services, and CRM and their services, will return a visit, is this the complaint processing you satisfied? In customer marketing, in the current phase of learning Rim's model, that is, the customer's last purchase has three months, there are six months, three months ago did not come to the customer as a new customer in this maintenance, within three months I will be based on his customer type and region will be dedicated to the setting of member marketing activities,　　Like this time, we had a membership event, the entire audience folded in half, but not for the customers now often buy, because two months ago bought no customers, this is what we are doing for customers a series of work, there will be some deficiencies, but we have been trying to make customer satisfaction. This year I suddenly feel that the entire e-commerce if marketing to do it well, if only to do one action, then what do we do?　　Other things are the foundation, we need to do integration, integrated marketing is 2011 years after we can in this survival environment to win a magic weapon. There are three big resources here. We are fixed, our user resources, that is to say, the purchase of your commodity users is your resources, such as 6 months ago to buy customers you will know him? The second is the integration of platform resources, then the integration of the seller's resources, and then channel resources. I will collect the entire platform in the total resources, targeted to do strategy. Why synthesize these resources? The reason is that traffic can be shared, brand synergy, so that sales doubled, this qiaofeng also helped me mention the small story of double 11, this little story in the annual Taobao meeting also played, today guests may have heard, this is my most grateful since the opening, that is, double 11 that day, as the opening of the three-month brand, I never thought that the day would be tens of millions, but all I was prepared forTens of millions of prepared, when over 8 million I have been very satisfied, has reached my basic target line, 10 o'clock to do 8 million, some of our brands have gone, and we hope that more than one brand can be tens of millions, and my entire team are very young, There is no very high-end e-commerce experience practitioners, we rely on is a word-"fight", the implementation of strong, so they see is our efforts. After 10:30, after they had passed away, their position in the store all replaced by our gxg, because our brand was not very strong at that time, so in the Double 11 Taobao label page We are not there, but in the evening when the poster page to Taobao to us, 10:30 when the time to 8.5 million, In the next hour, we finished more than 1 million, at that time we were very calm, this performance will make us very moved, but the fact that we do not have any passion, the reason is still 30,000, but the fact is that the Alipay data will have a lag of the present, to the next day when the data given to us is 105 million, I would cry before I talked about it. But today I will not, because April also did, so 10 million is a past, it is a spur to me, is a tell me that I can break through, as long as we want to do, this is "double 11" that time to give our entire confidence,　　It also proves that resource integration is very, very useful. Last year we also integrated smart, is a men's brand, Smart is a three-hour cost, and snapped up 205, the day everyone did not know how excited Mercedes boss, the morning after 10 minutes he gave me the phone, he said very much thank you, began 10 minutes this car sold 100 units, Our most concern is that it succeeded, and at that time we have a and smart pavilion, in Hangzhou, Nanjing will have such a series of activities, our brand awareness has a spread, and we also bring customer groups to the smart, because the cost of the time, smart selling very successful,　　So Mercedes and I work with the boss is very agreeable, and very grateful.　　Our team is the first element of CRM, which we will never change. Our team's cultural goals are clear, every time, even if today is three anniversary, 12th day we will set a clear goal, and with all the goal to complete, last year set the target is 10 million, but last year, the five months since the opening of 15 million.　　Now my team is laughing at me, because the team is called me "witch", so to create a strong implementation of the team, I may sometimes unsatisfactory, in the working method, I was the implementation of five sections of the work law: Find problems, measures, catch progress ... E-commerce Internet for us is what?　　New channels, new media, we may turn it into new media, another is the market, that is, for the new market we will create a new brand. Because thousandMillion after, Taobao many people have given me a name called "Million Sister", so my microblog name is called "Gxg million elder sister", but I am not too on Weibo, because I do not have time to do this thing, my mailbox is above, if you want to communicate with me or want ppt can find me. The last thing I want to say is that no matter what you do or do not do electrical business, and we put the electric business bigger and stronger, must be fast, don't wait, but we must know what to do next, to find a sense of rhythm, not whimsical.