Graphic: Wei Ya network business club founder Wei Ya

Wei Ya Network business club founder Wei Ya (Sina Science and Technology Han Lian/photo) May 2011 from 10 to 11th by the consultation sponsored by the third China Clothing Electric Business Summit held in Hangzhou, Sina Science and Technology live broadcast the conference.　　The picture is the founder of Wei Ya Net Business club.　　Hello, my name is Wei ya, that is, Taobao crown Sellers, today may be a lot of traditional companies here, I would like to tell a few stories to let you know how Taobao crown sellers is how to do.　　Today, the main three cases, one is Osaka, one is seven, one is the green box, these three are currently in Taobao to do the best. (pictured) This is Osaka, they are mainly services, and its services are done very well, Taobao has several standards, these several standards it can surpass others more than 50%, that is, Taobao hit the highest five points, it played 5 points accounted for 85%, this concept may not be clear, I row 10 list, the back of a few I do not publish,　　A few of them are good brands, and are doing a good average, but they are average or below average level, but Europe can reach 45%, 52%, this should be the highest in Taobao.　　Its main features, such as its pre-sales services, generally speaking, in order to encourage customer service, they are in accordance with the ranking bonus mechanism, that is, personal performance, ranking as a reward mechanism. After-sales service, the shopkeeper to many after-sales service many rights, the owner thinks that cool is to let customers really feel that they are God, 1% of the error to 100% treatment, so Osaka after the sale of personnel indicators is to see the two repurchase rate, two repurchase rate of many will be rewarded.　　Take advantage of the gap, such as guest feedback fade, this has sold hundreds of pieces, Osaka all back, it is to find in the supply chain defects. The characteristics of the seven are mainly community building, it public a slogan is a common network to create a trend brand. In its network there are seven plates are dedicated to the community, there are members of the center, seven of the lake, the lattice girl and so on.　　But from the home page into the seven plates, to reach 33 entrances, 4 brands, award-winning activities 9, a new customer Experience 2, credit rating 3, a collection of 1, 1 recruitment and so on plate. Their first activity is the trendy T-shirt competition, and they solicit fans ' opinions.　　This is the adoption of the rabbit's activities, to their fans to buy back, and then sent over.　　(pictured) This activity is also very famous, is collocation history, is to come up a girl, put seven of the clothes a dress, all the audience see because of collocation reason completely put this girl changed.　　(pictured) There are quite a few people visiting the community every day. Seven to create the tidal current platform to achieve what effect?　　First is the shopping, the second is the experience, three is the outing, but also has the information, the exchange, the study, the entertainment, participates, develops the personal fashion trend. The third case is Ms Green box, I asked Amoy brand 117, you accounted for a few, sheSaid we accounted for 3, Miss Modern, love, manufacturing, Jenniber, she said green box competitiveness is the brand, we fancy brand building. What are the breakthroughs in branding and products for three different markets? She said that our company now has more than 300 people, the product team has more than 100 people, including 30 designers, and now still blame.　　She said that she is an alternative in Taobao, we are quite alternative in Taobao, last October ago, we have never done any hard, we have only one tool called through train, we do not do seconds to kill. She gave herself a few names, first she thinks that she is a product pie, we all know that the current founder of the industry is two, one is the Internet, where the customer is the representative of this piece.　　There is a relatively few like me this is the product pie, the product of the people in the promotion of the relatively weak, but in their own products more focused, we have been hoping to do deep, do the product thoroughly.　　Another is four steps said she said she visited an e-commerce expert in the United States, the expert told her that you do not think of E-commerce is so mysterious, it does have a lot of very scientific data, but E-commerce is four steps, is how customers find you, and then form the purchase, and then repeat the purchase, and then buy more. She said she is a product advantage and design advantages, she said that recently a well-known foreign brands to seek their cooperation, at the beginning they do not see the design of China, that they do not compare with their big brands,　　Also see that they have 120 million of the VCs, but after contact with them, the world-class brands that Ms's design team is a particularly suitable for the Chinese people's preferences, so we have no advantage online and offline, only product advantages and design advantages.　　These three typical I want to explain a problem, they are in different ways to create customers on the Internet, the traditional enterprise to the internet it's simple truth is to create customers, but this customer group characteristics and offline customer groups are two. I think the characteristics of new customers on the internet, first they like to pursue new things, second they are very sensitive, and have good faith xiangjingrubin, third they are not afraid of authority and big brand, hope is face-to-face interaction, hope to be listened to, fourth they have personal media, have online circle, will use their own thoughts to brainwash others,　　They tolerate accidental mistakes, but the site has to be courageous. The website should have new ideas, new atmosphere and new culture.　　That is to create a customer is not to pull customers into their own outlets, is not simply to use low prices and concessions to lure customers into the network, but in their own network platform to create an idea, an atmosphere, a culture, this ideological atmosphere and culture is the network customer experience new needs. I think that to create this new idea, new culture, a new atmosphere is actually a scarce resource.　　I saw the founder of the United States Hsieh that the site seven years after the annual sales of 1 billion U.S. dollars to start a profit, the most valuable is the establishment of corporate culture and the company's training system. So just three cases can make a knotOn Taobao, we have to continue to create customers, not to allow customers to transfer, it is necessary to realize value innovation, that is, the discovery and cultivation of scarce value, this is the business philosophy of a higher level of the pursuit of the embodiment of the enterprise from the struggle for customers to create customer changes in the Internet Enterprise competition is to create a shortage of resources,　　Rely on these resources to create new groups. Thank you.