Gree is going to hug the electric dealer.

Absrtact: Since Mingzhu and Lei 1 billion betting events, the outside world is looking forward to the day of Gree Electric Business Road, and finally after nearly a year of thinking, Gree to embrace the electrical business. But the belated embrace of the electrical business occasion double A big promotion of this event

Since Mingzhu and Lei 1 billion betting events, the outside world are looking for gree to go on the day of the electric business, and finally after nearly a year of thinking, Gree to embrace the electric business. But this belated embrace electric business occasion double A big promotion this big event, Gree is a big discount, in other words, gree embrace the surface of the electricity business, but in fact leave room, and ultimately it is difficult to accomplish.

Local companies hard to resist electric Power quotient banner

The Gree and the cat cooperation, the most bizarre is incredibly will this matter to Gree Zhejiang Sales Company is responsible for, the official saying is convenient and with the Ali group in Hangzhou to communicate.

This makes the Iron elder brother Strange, the day cat countless merchants did not listen to that home for the convenience of communication and the electric business moved to Hangzhou, and even did not see Jack Ma to facilitate the establishment of the Hangzhou branch. Office communication and rapid development of traffic today to facilitate communication will be the group responsible for the electricity business to the local companies, it is difficult to explain the pass.

I do not despise the ability of local companies, I believe Gree Hangzhou company must also be a talented. But "the name is not straight", the local branch office to do residents′demands the whole group of electric business, from the deployment of resources and perspective, is clearly not the best choice.

But in order to Mingzhu to do so, in fact, is also very simple. This time with the cat cooperation, Mingzhu is just a test utility, or hope to be able to get better data in the test water, to deal with the data to address the traditional line gree need to face directly under the channels of vested interests, and even the group within the line to the offline mode of the people who have doubts. Therefore, in Gree decided to completely transfer to the company before the group is not very convenient to organize the electrical business department, so may directly touch the line under the sensitive nerves, the resistance will be relatively large.

But can such a reservation of electronic business decisions really get good data?

Poor resource mobilization of local companies

According to the announcement of Gree Electric business planning, customers under a single information into the background system, will be transferred to the location of the customer's Gree regional Sales branch, all branches in accordance with the order to the cat local warehouse supply, distribution by the cat, the customer received after the installation by Gree Sales branch completed.

So we can basically also see the electric business planning focus is not online and online, for large air-conditioning this kind of electricity for transport and installation requirements is very high, the user of Gree quality approval in addition to the product itself is the installation and after-sales service. This is quite different from the reliance on line boarding clothing and other lightweight products.

Then we are not difficult to find the problem, when the user found that the installation and after-sale problems if the complaint, Gree Day cat, Gree Mall is obviously very headache. Surface Sky Cat Mall is the official Mall of Gree Group, but the operation team is only a regional sales company, at the administrative level it is difficult to command other regional line team.

There may be friends who say that the group can intervene in administrative orders and so on, but no matter how the administration authorizes the local branch office to be difficult to restrain to other lateral branch. Moreover, online sales are essentially under the line to rob the job, Gree announced that is to be reasonable distribution line under the income, but it is clear that the past a bowl of rice line under a person to eat, now a bowl to eat two people, but also let the line under the reconciled, really that simple?

Offline benefits bind too hard to break

Mingzhu is reluctant to thoroughly electrical business in addition to take into account the interests of the line, more or Mingzhu is doing offline sales, too infatuated with the line under the expansion of the peak to bring the feeling. It is extremely difficult for a person who has made extraordinary achievements in this field to abandon the field and turn to the electric-business channel that he is not fully controlling.

Gree over the years has also been firmly under the line of the channel side and Gree tied together to form a loss of the situation, that is, online more than a single line to sell less than one, we lost together. such as 2007, in order to further strengthen the interests of gree electrical appliances and distributors, Hebei, Shandong, Chongqing and other national 10 sales companies to establish a joint venture Hebei Jinghai Guarantee Investment Co., Ltd. and a stake in Gree, became the second largest shareholder of Gree Group. This is perhaps the most difficult to deal with Mingzhu.

But with the development of the electric business industry, gree delay the process of electronic business is absolutely not good news for itself. Last year, the old rivals of the United States to the electricity quotient 160% of the growth rate of 18% annual growth, the end of the 8.33% Gree. Gree at this critical moment do not want to how rapid electronic business but the introduction of a very moderate of the full of the retreat of the electric business plan, is really desperate passers-by.

Perhaps we do not really understand Mingzhu's difficulties, or maybe Gree really old.