Green Mango Ctrip Confrontation, economic booking hotel into a big cake

The original profit is not high economic category Hotel reservation Service Market, now has become a Red sea. A few days ago, the Shenzhen Green Mango announced the signing of the hotel reached 20,000, become following Ctrip, Yi long after the third signing hotel more than 20,000 Ota website, and boarded the economic category Hotel online booking market first. But almost at the same time, Ctrip also announced the acquisition of the pine cone nets, and green mango hand-to-hand combat.

At present, the various types of economic hotels to join the green Mango more than 20,000, covering the main cities and scenic areas, more than 80% are characteristic inn, family hotels, youth hostels, budget hotels or resorts, the price in 30-200 yuan interval, to college students, young white-collar and backpackers for the main user group, 2011, The number of green mango bookings increased more than 150% year-on-year.

The report shows that in the past 2011, online travel revenue reached 9.05 billion yuan, an increase of 34%, the next 5 years will release huge market potential, the 2014 China online tourism market is expected to be more than 450 billion yuan transactions, online travel penetration rate will rise to more than 15%, And the economy hotel is a big growth point.

In front of this big cake, many OTA also began fierce competition. In the middle of this month, Ctrip announced its investment in the Pine Cone network and began to dabble in economic hotel bookings. The cone NET uses a business model similar to that of green Mango, which is a combination of pure online and prepaid. The Pine cone net enters and declares the blue ocean era of this field to end.

Green Mango operations director Gaogo to reporters, in fact, Ctrip to join more conducive to the rapid development of the industry, because the market growth in this field is very fast, but the industry is still in a relatively blank stage, consumer awareness is not high, Ctrip to join, can play a common role in nurturing the market. Some people in the industry believe that the Economic category Hotel reservation platform for self-help travel groups, third-party agents need to meet consumer diversification, personalized needs to continue to provide consumers with quality services. OTA in the product supply differentiation and service capacity diversification, to meet the rapidly changing needs of the market and timely adjustment, so that customers can drive the market to truly occupy the market.