Group Purchase Navigation site group 800 days ago released the latest statistics show that up to the end of June, the number of domestic group buying sites of about 2,976, the first half of the domestic purchase total turnover of about 9.8 billion yuan.
Compared with the same period last year, the first half of the year domestic group purchase turnover increased by 184%, the number of buyers increased by 154%, the period of growth of 647%, group purchase itself commercial value to verify. But worryingly, consumer enthusiasm for group buying receded, with an average of 3 in the first half of last year's purchase. 70,000 yuan compared to 1 in the first half of this year. 40,000 yuan, the purchase of a single product of the "absorption of gold" has fallen more than one times.
According to the Group 800 tracking statistics, catering, movie tickets belong to the most popular group buying products. The first half of the restaurant group turnover amounted to more than 4 billion yuan, accounting for the total sales of 40%. The movie ticket buys in this year continues exerting force, the first half buys the movie ticket turnover amount to 800 million yuan.
From the city distribution view, group purchase from the key cities to more than three or four lines of cities, the top 40 major cities accounted for the share of the reduction trend, from the original "28 law" gradually into a "37 divided."