Group buying industry concentration trend intensified, user scale to grow embarrassed

From the market share of 79.27% to May this year 93%, the first five to buy 7 months of time. According to group buy navigation site group 800 data show that May group purchase turnover rose to 2.46 billion yuan, the chain growth of 3.1%, of which the industry ranked the top five of the site turnover ratio for the first time to break 90%, buy contest into the "five into three" stage.

The trend of industry concentration increased

Group buying Shuffle, the industry has long since "Rob 10" quietly into the "Ten into five" competition. According to the regiment 800 consecutive observation data shows that this May group buying industry ranked the top five market size of 2.288 billion yuan, accounting for 93%, the first three market share is also the first 70%, to 1.79 billion yuan sales to 72.76%, the two groups of data have been innovative high.

Early in the group, the industry predicted the Matthew effect of the industry will appear, never thought the current concentration will be so high. According to industry bosses revealed that the future group buying industry is likely to "721" the Law of development, that is, each industry will eventually be left with 3 companies, 3 of the scale of the ratio is 7:2:1.

Beijing Business newspaper reporter learned that in the group buying battle, the top 10 of the 58 group to withdraw from the field of self purchase, turn to do platform, and Group F chose to merge with high friends. In the five-strong list of basic stability, the "1+1+3" pattern has lasted for nearly half a year, although occupy the first two public comments group and the advantages of the United States network is not easy to shake, but the third competition is increasingly fierce.

User size stuck to growth embarrassed

Although the market concentration of group buying has been irreversible, but it is worth the attention of each site is that the current user scale growth near stagnation. Data show that May domestic group purchase turnover of 2.46 billion yuan, the chain growth of 3.1%, a net increase of 73 million yuan, online sales of the group growth of 10.9% to 385,000 per cent. Although the above two data are steadily increasing, but in terms of purchase, the user scale only slightly increased by 1.3% to 45.704 million.

Relative to the average level of 40 million user size, which means that in the last 18 months, group purchase users have basically no major breakthroughs, in this, consumer experts, group 800 co-founder Hu Chen analysis, the current group buying industry turnover is the main reason is the discount rate reduction, But it is difficult to support the continuous growth of group buy customers, the growth of future group purchase users will rely mainly on mobile clients.

In fact, the group buying industry practitioners also have a strong feeling. More than the owner of the group buy told Beijing newspaper reporter, compared to PC-side users, mobile end user growth is much faster.

Mobile buy peak Slow half beat

It is precisely because the mobile group has become the industry's future competitiveness of the core elements of the current mobile end user behavior has been a group purchase site attention. Through a sample analysis of mobile phone and computer group purchase data, and through multiple dimension comparisons, this group 800 report for the first time revealed the difference in the timing between mobile and PC-side group buying behavior.

From the time distribution, the computer end of Friday is the peak of group buying, the difference is that mobile clients at the weekend more eye-catching performance. The data showed that in Saturday and Sunday, the number of purchase orders for mobile users was 37.1% and 42.4%, well above the Monday to Friday average of 31.2%. In addition, the regional mobile internet users to buy category also showed different preferences.

In this context, "group buy station in the promotion of various places also need to local conditions, combined with local user habits." At present, the majority of the mobile client sites accounted for more than 30% of the current, is expected in the near future, the mobile end of the development of the leading group purchase site mobile and computer end will appear flat. Hu Chen said.